Mazda North American Operations

Coordinates: 33°39′32″N 117°44′54″W / 33.6588726°N 117.7482629°W / 33.6588726; -117.7482629
Source: Wikipedia, the free encyclopedia.

33°39′32″N 117°44′54″W / 33.6588726°N 117.7482629°W / 33.6588726; -117.7482629

Mazda North American Operations
Number of employees
1,000
WebsiteMazda North American Operations

Mazda North American Operations (MNAO), which includes Mazda Motor of America, Inc., is Mazda Motor Corporation's North American arm, and constitutes the largest component of that company outside Japan. The company has its headquarters in Irvine, California[1] and is headed by Jeffrey Guyton.

History

B1600; the 1200 and 616 were replaced by the similar 808 and 618, respectively; the 1800 was discontinued.[2] The piston-powered 618 was gone the next year, as was the R100, but the 1.2 L 1200 was back for a single year.[citation needed
]

Mazda quickly rose in prominence, helped in large part to their use of

RX-4
. In fact, the 808 and B1600 were the only piston-engined Mazdas offered in the United States that year. 1975 had a similar lineup, minus the retired RX-2.

Mazda had designed the

RX-4 with the American market in mind, but the energy crisis was looming. The company's sales were slipping due to the Wankel's reputation as a gas hog, so Mazda responded with the reintroduction of a Familia-based car powered by a tiny piston engine, the 1.3 L Mizer. That car, and 1977 GLC
(its next-generation brother) saved the company in the United States with favorable reviews and better sales.

Also introduced in 1976 was the Wankel-powered

626
.

The RX-7 and 626 buoyed Mazda's American fortunes enough for it to expand. Mazda built an American plant (now Flat Rock Assembly Plant) to build the 626, bringing the company to Ford's attention. The two joined on the 626's 2-door offshoots, the MX-6 and Ford Probe.

Mazda finished the 1980s the same way as the 1970s, with an image-building sports car. The

Xedos 9 in Europe) and a luxury sports coupe based on the Mazda Cosmo. Due to the recession of the early 1990s and the effects of the collapse of the Japanese asset price bubble
, Amati was cancelled.

Mazda consolidated its North American operations as Mazda North American Operations in 1997, and has occupied the current location at 7755 Irvine Center Drive since 1987, having relocated from Compton, California in 1971. Mazda is slated to relocate again to a new office approximately a half-mile south at 200 Spectrum Center Drive in February 2017, across the street from Irvine Spectrum.[3][needs update]

In 2021 Mazda recorded their best selling year in the US since 1994 in selling 332,756 vehicles.[4]

On December 31, 2015, Jim O'Sullivan retired from president and CEO of Mazda North America. Masahiro Moro, former head of the global sales and marketing division, became CEO.[5] In May 2021, Masahiro Moro was appointed to a newly created position within Mazda's headquarters in Japan and was succeeded in his role as president and CEO of Mazda North America by Jeffrey Guyton.[6]

Vehicles

Current Mazda North American vehicle line:

  • Mazda3compact car (2003–present)
  • crossover SUV
    (2019–present)
  • crossover SUV
    (2012–present)
  • crossover SUV
    (2022–present)
  • crossover SUV
    (2023–present)
  • convertible
    (1989–present)

Former products

crossover SUV
(2007-2023)

Mazda MX 6 coupe 1987-1997

References

  1. ^ "Contact Us." Mazda North American Operations. Retrieved on October 29, 2009.
  2. ^ "Mazda car company founded". HISTORY. Retrieved 2021-11-22.
  3. ^ Mazda moving corporate office
  4. ^ "Mazda Reports December and Full Year 2021 Sales Results".
  5. ^ "Mazda North America CEO retires, new head to focus on increasing sales". www.leftlanenews.com. Retrieved 2016-01-04.
  6. ^ "Mazda Appoints Jeffrey Guyton as President & CEO of Mazda North American Operations". www.theautochannel.com. Retrieved 2022-07-18.

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