Milk Marketing Board

Source: Wikipedia, the free encyclopedia.
Former Milk Marketing Board building in Harrogate, North Yorkshire.

The Milk Marketing Board was a producer-run product marketing board,[1] established by the Agricultural Marketing Act 1933,[2] to control milk production and distribution in the United Kingdom. It functioned as buyer of last resort in the milk market in Britain, thereby guaranteeing a minimum price for milk producers. It also participated in the development of milk products, introducing Lymeswold cheese. It was based at Thames Ditton in Surrey.

Advertising

From the 1950s onwards, there were several memorable

Accrington Stanley, Who Are They?
".

The campaigns were largely on

Milk Race Tour of Britain cycle race from 1958 to 1993, at thirty five years, making it the longest cycle sponsorship ever in the United Kingdom. The Milk Marketing Board also sponsored the Football League Cup
from 1981 to 1986, renaming it the Milk Cup.

Dissolution

The board's responsibilities effectively ended, save for residual functions, in April 1994, with deregulation of the milk market in Britain following the

Dairy Crest, remains in existence as a subsidiary of the Canadian firm Saputo Inc.[4] The Milk Marketing Board was finally dissolved in January 2002. The Scottish Milk Marketing Board was similarly dissolved in December 2003. Dairy UK is a current trade association representing the dairy industry in the United Kingdom.[5]

Milk Marque, a farmers co-operative, also acted as a successor to the Milk Marketing Board.[6]

Arms

Coat of arms of Milk Marketing Board
Crest
Within a crown palisado Argent a mount Vert thereon a cow statant also Argent.
Escutcheon
Vert issuant from the sinister base three piles wavy bendwise conjoined at the dexter chief point Argent.
Supporters
On the dexter side a lion and on the sinister side a dragon Argent.
Motto
Together In Enterprise

References

  1. ^ Dairy Crest website (History). Retrieved 30 June 2015.
  2. ^ Agricultural Marketing Act 1933 (Hansard). Retrieved 30 June 2015.
  3. ^ "Former Ogilvy & Mather chief Archie Pitcher dies" Campaign February 10, 2017. Retrieved 12 November 2018.
  4. ^ "Cream for UK farmers: Dairy Crest flotation pencilled in for early 1994 promises about pounds 8,000 each in share windfall". www.independent.co.uk. 13 June 1993. Archived from the original on 2022-05-14. Retrieved 8 August 2018.
  5. ^ "Who we are". 26 October 2018.
  6. ^ BusinessLive (2006-10-03). "Organic growth benefits milk marque members". Business Live. Retrieved 2023-09-21. {{cite web}}: |last= has generic name (help)