Narragansett Brewing Company
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hl) in 2015[1] | |
| Owned by | Mark Hellendrung |
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| Website | narragansettbeer |
The Narragansett Brewing Company (/ˌnærəˈɡænsɪt/ NARR-ə-GAN-sit) is an American brewery founded in Cranston, Rhode Island in 1890. Founders included John H. Fehlberg, Augustus F. Borchandt, Herman G. Possner, George M. Gerhard, Constand A. Moeller, and Jacob Wirth.[2]
Narragansett was formerly the number one selling brand in New England, but it now occupies a relatively narrow segment of the market. It was originally brewed in the city of Cranston, and was famous for its drinkability and the advertising slogan, "Hi, Neighbor, have a 'Gansett!," most famously uttered by Boston Red Sox announcer Curt Gowdy.[3]
History
Narragansett Brewing Company was founded in 1890 with US$150,000 in capital. A brick brewing house was built in Cranston, Rhode Island, and in December 1890, the first beer was produced. The following year, the company officially incorporated.
The grounds of the Narragansett Brewing Company included a barn, a stable, a blacksmith, seventy-five horses, forty-five wagons, gas-powered trucks, electric trucks, twenty-five refrigerated train cars and its own ice plant.
In 1914, when the company built the most modern bottling plant in the region, it became official: Narragansett Brewing Company was the largest lager beer brewery in New England. Rudolf F. Haffenreffer, a Rhode Island industrialist and philanthropist with Massachusetts brewing interests, would eventually become president and chairman of Narragansett Brewing Company and remain involved until his death in 1954. The Haffenreffer brewery in Boston survived until 1965, at which time brands Haffenreffer Lager Beer, Pickwick Ale and Pickwick Bock Beer were licensed to the Narragansett Brewing Company.
Multi-millionaire
The brewery officially closed on July 31, 1981. When production of the beer moved to the Falstaff plant in
After changing hands several times, the brand was bought in 2005 by a team of local
Most recently, Narragansett Brewing Company opened its official brewery located along the famous East Bay Bike Path near India Point Park in Providence, Rhode Island. The brewery offers a variety of craft beer selections brewed on site by head brewer Lee Lord.
Advertising
Naragansett sponsored Boston Red Sox and Braves baseball broadcasts through much of the first half of the 20th century. The Braves switched sponsors to P. Ballantine & Sons in 1950, while the Sox stayed with Narragansett. For years, announcers such as Jim Britt, Curt Gowdy and Kevin Baker touted the "straight from the barrel taste" of 'Gansett, brewed with "seedless hops." In the late 1960s, Narragansett was replaced by F & M Schaefer Brewing as sponsor of Red Sox Baseball, which was followed by a decline in its popularity.
During the 1940s Theodor Geisel better known as Dr. Seuss was hired by the Narragansett Brewing Company to create advertising pieces for the company. It was at this time that the Chief Gansett character came to be.
In October 2012, coinciding with Shark Week, Narragansett reintroduced a can design from 1975, which was featured in the movie
See also
References
- ^ Hahn, Fritz (2015-10-04). "After 125 years, hipsters have deemed this brewery's beers cool". The Washington Post. Retrieved 2017-10-15.
- ^ "Our Story". Retrieved 2017-08-05.
- ^ ""Hi, Neighbor. Have A 'Gansett."". www.brownalumnimagazine.com. Retrieved 2019-09-30.
- ^ "United States, Appellant, v. Falstaff Brewing Corporation et al". 410 U.S. 526 (93 S.Ct. 1096, 35 L.Ed.2d 475). Legal Information Institute. Retrieved 2015-02-23.
- ^ "We're Building A Brewery!". 3 April 2016. Retrieved 3 April 2016.
- ^ "Crush It Like Quint: 1975 Throwback Cans Are Back". 8 August 2013.
Bibliography
- Downing, Neil. "Narragansett Beer returning to Rhode Island". The Providence Journal, July 23, 2005.
External links
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