Nizan Guanaes
Nizan Guanaes | |
---|---|
Born | |
Nationality | Brazilian |
Occupation(s) | Co-founder and partner of Grupo ABC - ABC Group |
Spouse | Donata Meirelles |
Nizan Mansur de Carvalho Guanaes Gomes (born May 9, 1958 in Salvador) is a Brazilian advertising executive.[1][2]
He is a co-founder and partner of
Nizan was voted one of the five most influential Brazilians by
Biography
Nizan Guanaes was born in 1958, in
In 1988, he won the Gold Lion award at
In the next year, he bought and took over DM9, advertising agency of Duda Mendonça. The agency was associated with DDB, becoming DM9DDB in 1997. In 2000, DM9 was acquired by DDB Worldwide.[9][12]In the same year, Guanaes founded internet portal iG, the second largest free internet portal in Brazil.[10] Two years later, in 2002, Nizan created ABC Group with business partner João Augusto (Guga) Valente with Icatu Group as an investor.[9]
In 2004, with Oskar Metsavaht, he founded the Association of Entrepreneurs Friends of UNESCO focusing to promote quality public education, culture and conserve the national historical heritage.[13][14]
Since 2010, Nizan is a member in high level commission of UNAIDS, a program from United Nations (UN) that creates and debates solutions to prevent HIV.[15]
Nizan is also a member of following non-profitable foundations:
Nizan writes in Folha de S.Paulo on Tuesdays, every 14 days, on “Market” session.[20]
Founder of ABC Group
ABC Group was founded by Nizan Guanaes and Guga Valente in March, 2002. The holding company comprises 18 companies such as Africa, DM9DDB, DM9 Rio, DM9 Sul, Escala, Loducca, Morya, Música Comunicação e Marketing, Pereira & O’Dell, b!ferraz, Interbrand, NewStyle, Rocker Heads, Sunset, Agência Tudo and CDN.[21][22]
In the same year, Nizan founded Africa, middle marketing agency with four partners of DDB Brazil and Icatu Bank. In 2015, Africa is considered one of the ten largest advertising agencies in Brazil.[23]
Recognition
In 2000, Nizan Guanaes received a gold medal in Rio Branco Order given by Brazilian ex-president, Fernando Henrique Cardoso. The Rio Branco Order is a commendation that awards important services and civic virtues in Brazil.[24]
Nizan was voted the Entrepreneur of the Year in Ernst & Young Brazil in 2008.[25] Later that year, through one of his companies, the N-Idéias, he was the mastermind of Rio Summer, a high-summer fashion week.[26]
In 2009, he was chosen the Communication Entrepreneur of the Year by Revista IstoÉ.
In 2010, he was voted one of the five most influential Brazilians by Financial Times.[27]
In the next year, he was nominated one of the most influential professionals in media and marketing by Advertising Age, an American magazine considered one of the most respectful in advertising field.[28]
Also in 2011, he was voted one of the world’s 100 most creative people by Fast Company, an American magazine of business and technology.[29]
In may 2021, Nizan was named UNESCO Goodwill Ambassador. This title was awarded to him for the support he has given to UNESCO's actions in the field of education, social inclusion and the empowerment of vulnerable groups.[30][31]
In 2013, was indicated by Exame magazine as one of the sixteen Brazilians entrepreneurs convicted to make history, as a businessman and creative advertiser.[32]
In 2014, he was the Man of The Year, in Leadership’s category by GQ, an American magazine focused on men’s lifestyle.[7] In the same year he was voted for the third time the most trustworthy advertiser, according to the 13th Research of Reliable Brands, by Seleções magazine and the Brazilian Institute of Public Opinion and Statistics (IBOPE).[22][33]
In December 2014, he won the Jeca Tatu award at 9th Copywriters Encounter, which awards the Best professionals of Brazilian advertising.[34]
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Clinton Global Initiative (CGI) - September 24, 2009
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Support to social causes in Rio de Janeiro - October 24, 2008
Personal life
Nizan Guanaes has one son, Antonio Guanaes. He is married to Donata Meirelles, fashion director at Vogue Brazil.[35]
References
- ^ Lauren Wentz (3 January 2011). "Nizan Guanaes, Grupo ABC" (in Portuguese). AdAge. Retrieved 19 March 2015.
- ^ "Nizan e Eike, mais criativos" (in Portuguese). Colunas Revista Época. Retrieved 19 March 2015.
- ^ Lauren Wentz (3 February 2014). "International Agency of the year" (in Portuguese). AdAge. Retrieved 19 March 2015.
- ^ Luísa Melo (18 August 2014). "Como Nizan ergueu grupo ABC" (in Portuguese). Exame. Archived from the original on 11 August 2015. Retrieved 19 March 2015.
- ^ "Nizan Guanaes, grupo ABC" (in Portuguese). FinancialTimes. Retrieved 19 March 2015.
- ^ Luciana Magalhaes (8 July 2014). "Germany confronted by thousands of neymars" (in Portuguese). The Wall Street Journal. Retrieved 19 March 2015.
- ^ a b c Guilherme Manechini (28 November 2014). "Men of the year Nizan Guanaes" (in Portuguese). GQ. Retrieved 19 March 2015.
- ^ a b Adriana Mattos (2 May 2012). "Grupo ABC sobe em ranking" (in Portuguese). Valor Econômico. Retrieved 19 March 2015.
- ^ a b c Marcelo Spatafora (18 August 2014). "Como Nizan Guanaes ergueu grupo ABC" (in Portuguese). Exame Abril. Archived from the original on 11 August 2015. Retrieved 19 March 2015.
- ^ a b c Nelson Blecher (30 March 2013). "Nizan Guanaes" (in Portuguese). Época Negócios. Retrieved 19 March 2015.
- ^ Felipe Agnello Ceranto (16 May 2010). "Comercial Hitler" (in Portuguese). PubliStorm. Archived from the original on 21 March 2015. Retrieved 19 March 2015.
- ^ "Nizan Guanaes" (in Portuguese). Palestrantes. Retrieved 19 March 2015.
- ^ "Nizan e Eike, os mais criativos" (in Portuguese). Época. Retrieved 19 March 2015.
- ^ "Nizan sera nomeado embaixador UNESCO" (in Portuguese). Unesco. 23 May 2011. Retrieved 19 March 2015.
- ^ "Líderes prevenção da AIDS" (in Portuguese). Isaude. 22 July 2010. Retrieved 19 March 2015.
- ^ "Nizan Guanaes apresenta Rio Summer" (in Portuguese). Propmark Mercado. 5 August 2008. Archived from the original on 5 February 2015. Retrieved 19 March 2015.
- ^ "Nizan Guanaes" (in Portuguese). WEForum. Retrieved 19 March 2015.
- ^ a b "ABC lança Brazilian global leaders" (in Portuguese). Propmark Global. 25 September 2011. Archived from the original on 2 April 2015. Retrieved 19 March 2015.
- ^ "Nizan Guanaes no Clinton Global Initiative" (in Portuguese). IG. 24 September 2014. Archived from the original on 2 April 2015. Retrieved 19 March 2015.
- ^ "Nizan Guanaes" (in Portuguese). Folha Coluna. Retrieved 19 March 2015.
- ^ Márcio Juliboli (17 August 2013). "Nizan Guanaes compra CDN" (in Portuguese). Exame. Retrieved 19 March 2015.
- ^ a b "Nizan Guanaes homenageado no Cristal Festival" (in Portuguese). Adnews. 5 November 2014. Retrieved 19 March 2015.
- ^ "Grupo ABC: o ano da consolidação" (in Portuguese). Propaganda Matéria. 5 December 2010. Retrieved 19 March 2015.
- ^ "Ordem de Rio Branco" (in Portuguese). Itamaraty. Retrieved 19 March 2015.
- ^ "Nizan ganha Prêmio Empreendedor do ano" (in Portuguese). Revista Crescer. Retrieved 19 March 2015.
- ^ "Nizan apresenta Rio Summer 2008" (in Portuguese). Propmark. 5 August 2008. Archived from the original on 5 February 2015. Retrieved 19 March 2015.
- ^ Jonathan Wheatley and Vincent Bevins (28 June 2010). "Five influential Brazilians" (in Portuguese). FT. Retrieved 19 March 2015.
- ^ "Adage elege Nizan Guanaes" (in Portuguese). JCR UOL. 7 January 2011. Retrieved 19 March 2015.
- ^ "Nizan e Eike, mais criativos" (in Portuguese). Época Negócios. Retrieved 19 March 2015.
- ^ "O que nos torna humanos" (in Portuguese). Folha. Retrieved 19 March 2015.
- ^ "Nizan Guanaes". UNESCO. Retrieved 12 September 2023.
- ^ Márcio Juliboni (17 August 2013). "Nizan Guanaes compra CDN" (in Portuguese). Exame. Retrieved 19 March 2015.
- ^ Vinícuis Novaes (28 July 2014). "Profissionais e marcas de confiança" (in Portuguese). UOL. Archived from the original on 2 April 2015. Retrieved 19 March 2015.
- ^ "Nizan recebe prêmio Jeca Tatu" (in Portuguese). Adnews Negócios. 27 November 2014. Retrieved 19 March 2015.
- ^ "A casa de Donata Meirelles e Nizan Guanaes" (in Portuguese). Casa Vogue. 19 December 2011. Archived from the original on 2 April 2015. Retrieved 19 March 2015.