Peter Greenall, 4th Baron Daresbury

Peter Gilbert Greenall, 4th Baron Daresbury

Greenall was born on 8 July 1953 in Marylebone, London, the eldest son of Edward Gilbert Greenall, 3rd Baron Daresbury. He was schooled at Eton College before attending Magdalene College, Cambridge and later the London Business School. From 1982 he was a director, and from 1992-1997 managing director, of the family business, Greenall's, as it evolved from a diversified brewery into De Vere; after serving as chief executive from 1997 and chairman from 2000, he left DeVere in 2006 when the company was sold.^[3]

Upon the death of his father on 9 September 1996 Greenall succeeded to the peerage as the 4th Baron Daresbury, also inheriting as 5th Baronet Greenall, of Walton,

A keen horseracing enthusiast, and himself a rider, Daresbury was appointed to the chairmanship of Aintree, home of the Grand National, Britain's richest horserace, in 1989 at the age of 35. Under his stewardship prize money for the race rose from £118,000 to £1,000,000. All four of his sons have also been jockeys. He retired in 2014.^[5]

The Lord Daresbury Stand at Aintree is named in his honour.

He is a

Arms

Coat of arms of Peter Greenall, 4th Baron Daresbury

Crest Between two wings Or a pomme surmounted by a bugle horn as in the arms. Escutcheon Quarterly 1st & 4th Or on a bend nebuly Vert three bugle horns stringed of the field (Greenall) 2nd & 3rd Argent five pallets Sable the centre pallet charged with an Ermine spot of the field. Supporters Dexter a bull Proper sinister a bay mare mane and tail Sable charged on the shoulder with a sprig of two oak leaves Or. Motto Alta Peto[7] Badge A rose Gules and two ears of wheat leaved and slipped in saltire Proper enfiled with a baron’s coronet Or.

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