Subaru of America
39°55′20″N 75°02′46″W / 39.9223326°N 75.0460762°W
Parent Subaru Corporation | | |
Website | Subaru.com |
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Subaru of America, Inc. (commonly known as SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru's brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers throughout the United States. SOA also plays a minor role in the design of vehicles for the U.S. market, working with Subaru Corporation and Subaru Research and Development to help convey American consumer preferences.
History
In 1967, Malcolm Bricklin approached Subaru with the idea of bringing the tiny Subaru 360 to the United States. After a great deal of regulatory red tape and negotiation, Bricklin made a deal with Subaru. Bricklin formed Subaru of America, Inc. to sell Subaru franchises and later brought in Harvey Lamm as the COO.
Subaru of America established the Eastern Division in 1968 in
In 1989, Fuji Heavy Industries and then-partner Isuzu opened a joint factory in
Subaru built a new 250,000 square foot headquarters in Camden, New Jersey and relocated there in 2018. In May 2019 demolition started on the previous Subaru building in Cherry Hill.[5]
Popularity in the LGBT community
In the United States, Subaru vehicles have been associated with being popular with
Products
Subaru cars available in the United States, which are sold by SOA:
Present models
- Subaru Legacy 1990–present
- Subaru Impreza 1993–present
- Subaru Impreza WRX(now known simply as WRX) 2002–present
- Subaru Outback 1996–present
- Subaru Forester 1997–present
- Subaru BRZ2013–present
- Subaru Crosstrek 2013–present
- Subaru Ascent 2019–present
- Subaru Solterra2022–present
Past models
- Subaru 360 1968–1970
- Subaru 1100 1971
- Subaru 1300 1972
- Subaru 1400 1973–1976
- Subaru 1600 1977–1979
- Subaru BRAT 1978–1987
- Subaru DL/GL 1980–1989
- Subaru XT 1985–1991
- Subaru Justy 1987–1994
- Subaru Loyale 1990–1994
- Subaru SVX1992–1997
- Subaru Baja 2003–2006
- Subaru Tribeca 2006–2014
- Subaru Impreza WRX STI (later known simply as WRX STI) 2004–2021
Motorsports
With the rise of rally racing, and the
Starting in 2006, Subaru of America sponsored the Subaru Road Racing Team (SRRT) with a
See also
- Subaru
- Subaru Industrial Power Products
- Subaru of Indiana Automotive
- Subaru Park, a soccer stadium near Philadelphia sponsored by Subaru of America
- Toyota Motor Sales, U.S.A., Inc.
References
- ^ "Subaru of America, Inc. Announces Key Executive Changes".
- ^ "Jeffrey A. Walters". Subaru.
- ^ "Subaru-Indiana Automotive". www.forbes.com.
- ^ "Once "Cheap and Ugly," the Subaru 360 is having an unexpected moment". Hagerty. The Hagerty Group. 6 January 2021. Retrieved 14 January 2021.
- ^ "Subaru - New Camden Home".
- ^ Beedham, Matthew (2020-08-03). "How Subaru created the blueprint for selling cars to LGBTQIA+ consumers". TNW | Sustainability. Retrieved 2023-05-17.
- ^ Priceonomics, Alex Mayyasi (2016-06-22). "How Subarus Came to Be Seen as Cars for Lesbians". The Atlantic. Retrieved 2023-05-17.
- ^ Rode, Izzy (2014-01-02). "Outward Explainer: What's With Lesbians and Subarus?". Slate Magazine. Retrieved 2023-05-17.
- ^ Mayyasi, Alex (2016-05-23). "How an Ad Campaign Made Lesbians Fall in Love with Subaru". Priceonomics. Retrieved 2023-05-17.
- ^ "Companies Begin Marketing to Gay Market". ABC News. Retrieved 2023-05-17.
- ^ Toce, Sarah (2018-09-16). "These Subaru 'Lesbaru' tweets are the reason we're smiling today". LGBTQ Nation. Retrieved 2023-05-17.
- ^ Rook, Erin (2016-06-23). "Lesbians didn't create the Lezbaru, Subaru marketers did". LGBTQ Nation. Retrieved 2023-05-17.
- ^ "The Ultimate Gay and Lesbian Cars of All Time". Car Talk.
- ^ "Congratulations Travis Pastrana". TheRallyBlog.com. 2009-08-30. Archived from the original on 2012-03-12. Retrieved 2010-09-23.
- ^ "Subaru Impreza WRX STI SRRT racecars". Carsession.com. 2010-02-01. Retrieved 2010-09-23.