TVS Television Network

Source: Wikipedia, the free encyclopedia.
TVS Television Network
Industry
Parent
TVS Inc.[2]

The Television Sports Television Network,

AT&T Long Lines
usage rates.

History

Eddie Einhorn had begun broadcasting radio coverage of college basketball and built a network of radio stations that covered the NCAA Division I men's basketball tournament games. He later moved into television coverage of college basketball games.

College basketball

Founded by Einhorn in 1968, and operated through TVS, Inc., the network originally telecast

independent teams such as Marquette, DePaul, and Notre Dame. These games were widely syndicated at least in the east and midwest
.

On January 20, 1968, TVS put together the "Game of the Century" (see below) between the UCLA Bruins and Houston Cougars basketball teams at the Houston Astrodome. This was the game that made college basketball a television broadcast commodity. Six years later (January 19, 1974), TVS televised another historic basketball game as the Bruins fell to Notre Dame, 71-70, breaking the Bruins' 88-game winning streak. TVS proceeded to syndicate a few games nationally each year, often involving UCLA in the middle of their run of 10 national championships in a 12-year span. TVS often used late night time slots for its nationally syndicated games which were played on the west coast.

In addition to these individual games, TVS was a pioneer in bringing college basketball to a national scope-first by their own efforts in the early 1970s, primarily with

NCAA Division I Men's College Basketball Tournament to CBS Sports in 1982. After the NBC partnership ended and college sports telecasts underwent a court-ordered decentralization
in 1984, TVS went back to regionalizing games on their own—a forerunner to the regionalization often seen today.

Besides Dick Enberg and Rod Hundley (who worked with

Max Falkenstein and Paul Deweese (Big Eight Conference) and Jay Randolph and Billy Packer (who called the November 17, 1979 contest between Duke and Kentucky, November 22, 1980 contest between DePaul and Louisville) and November 21, 1981 contest between BYU and Virginia
).

"Game of the Century"

The game that really popularized televised college basketball was a

Houston Astrodome. The Bruins were the defending national champions and riding a 47-game winning streak. Eddie Einhorn paid $27,000 for the broadcast rights on TVS.[5] Altogether, Einhorn signed up 120 stations, many of whom were network affiliates that dropped or time-shifted their regular programming to show the game.[6] Houston won, 71–69, in front of a then-record crowd of 52,693, and the contest was soon dubbed "The Game of the Century
".

The "Game of the Century" showed that regular-season college basketball action was a viable nationwide product; previously, only NCAA post-season games were broadcast on national TV, but only on evidence that broadcasters were going to make a profit from the broadcasts.

Other sports on TVS

While

bowl games, NASL pro soccer, tennis, and golf. They also televised the NBA–ABA All-Star Game between the rival professional basketball leagues.[7]

In 1974, the network became the official telecaster of the World Football League. (TVS dropped its coverage of the WFL prior to 1975, contributing to the league's already imminent demise; the league had no national television contract for their shortened second season.) TVS also aired World Championship Tennis.

Entertainment programming

In the 1970s, TVS began producing entertainment programming, including

Bally's; Bowling from Sam's Town and the Showboat; The Ladies Pro Bowlers Tour (LPBT), and One Club Golf from the Desert Inn
.

Transition

By 1973, Einhorn sold his interest in the network to the Corinthian Broadcasting Corporation[8] for $5 million[9] and later on became the head of CBS Sports, and later became an owner of the Chicago White Sox with Jerry Reinsdorf; he would also spend time as owner of the USFL's Chicago Blitz. The network stalled in the 1990s, with the trademark status for the network's branding expiring in 1993.[10] It is presumed that the network itself would cease operations soon after.

According to a search on the website for the New York State Department of State Division of Corporations, TVS, Inc. itself would eventually ceased operations in 1995.

See also

References

  1. ^ "World Tennis". CBS Publications. 1982. TVS Television Network of New York, N.Y.
  2. ^ "TVS TELEVISION NETWORK trademark of TVS INC. Serial Number: 72400354 :: Trademarkia Trademarks".
  3. Newspapers.com
    .
  4. Gadsden Times
    . Gadsden, Alabama. August 9, 1980. p. 8. Retrieved September 27, 2023 – via Google Books.
  5. ^ Jerry Wizig - It's been 20 years since they've played The Game of the Century. Houston Chronicle, January 20, 1988
  6. ISSN 0458-3035
    . Retrieved 2016-01-20.
  7. Newspapers.com
    .
  8. ^ "NBC AND THE NEW COLLEGE TRY". Sports Illustrated Vault | SI.com.
  9. ^ "Eddie Einhorn, college TV pioneer and White Sox owner, dies". Sports Illustrated.
  10. ^ P.C, LegalForce RAPC Worldwide. "TVS TELEVISION NETWORK trademark of TVS INC.{' '}Serial Number: 72400354 :: Trademarkia Trademarks". Trademarkia - America's #1 Trademark Registration, Patent Registration, Copyright & Slogan Registration service. File today!. EXPIRED on 8/29/1993
Preceded by
None
Syndication Rights Holder to Southeastern Conference men's basketball
1969-1983
Succeeded by