Take Care (song)
"Take Care" | ||||
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Music video | ||||
"Take Care" on YouTube |
"Take Care" is the title track from Canadian rapper
"Take Care" peaked at number seven on the US
Recording and composition
"Take Care" was written by Drake (credited as Aubrey Graham), Noah Shebib, Anthony Palman and James Smith, better known as
"Take Care" is a
Music video
Background
"They seemed to be super close, and that's what I wanted for the video. They fit together pretty well, so it was just easy.
- Director, Yoann Lemoine speaking of Drake and Rihanna.[8]
A music video for "Take Care" was first brought to light in late December 2011. Following the release of the videos of Drake's previous videos for "Marvins Room" and "Headlines", Drake told MTV News that fans could expect visuals for "Take Care" saying, "It's a project where I think visuals are called for. So we're working on definitely the 'Take Care' video, which we're trying to get shot soon."[9] The music video was later filmed in February 2012, over three days. Director, Yoann Lemoine called the shoot "very minimal" and "mellow". He further revealed, "There's a lot of space in the video, and I wanted the visuals to pay tribute to that. When I listened to the track, I was seeing a landscape, involving animals and massive landscapes. I won't say too much, but it's very surprising that there are very few elements in it. It's very simple but there's this big sense of emptiness in it. It's not narrative at all, and it involves animals." Photos of the video were released to the internet on March 12, 2012, showing a grayscaled Drake and Rihanna consoling as well as close ups of both artists looking emotional.[10] The video was initially set to premiere on March 23, 2012, but was delayed due to editing purposes. Drake spoke of the delay and further commented on the video, saying:
"It had to go through a process – I shot it with a director who's incredible and we were just very specific about it. It's a big record and a lot of footage. It's [a] very artistic very abstract video – something that I wasn't used to. I'm usually used to a very straight forward concept so I'm really excited for people to see it because it's actually just something beautiful to look at. There's actually for once no story necessarily as far as there being a narrative like 'What's My Name?' or 'We Found Love' where there's stories. This is just beautiful imagery."[11]
Drake announced that the video would be released either on March 28 or March 29, 2012. However, yet again, it did not premiere on any of those dates.[12] The video eventually later premiered on April 6, 2012 on MTV and OVO, and was uploaded to Drake's official Vevo account on April 23. The video was released simultaneously with Drake's following single, "HYFR (Hell Ya Fucking Right)".[13]
Synopsis
Drake explained the concept of the video in an interview, saying: "It's all basically the ups and downs of a relationship but represented in icebergs and fire and animals and just pulsating movement and then you've got me and Rihanna very intimate." This is shown first with a
Reception
Following the release of the "Take Care" video, critics praised it, lauding its simplicity. James Montgomery of MTV praised the video saying, "On Friday, Drake finally premiered his long-in-the-works 'Take Care' clip. And yes, it was worth the wait. Full of massively icy landscapes, achingly tense slow-motion footage, artfully framed animals and, uh, Rihanna, it is basically Drake personified. Morose and masterful, slow-burning and incredibly sexual (even when it's not supposed to be), it exudes both an incredible level of restraint and an over-the-top amount of pomp. It is very serious, very cold, very pained. Nothing much really happens, but at its conclusion, you feel like you've been through an awful lot (maybe a journey through the mind of Damien Hirst?). None of his contemporaries — not even the ever-obtuse Kanye [West] – make videos like this, mostly because no one else can get away with it." He also titled the clip as "Frozen Planet".[14] Becky Bain of Idolator also gave praise to the video and its simplicity, stating the video "floats through eerie and beautiful imagery" and concluded, "Even if you're not exactly sure what's going on, it's a deeply moving clip."[15] David Greenwald of Billboard commented, "While the minimalist video focuses on Drake and Rihanna singing and embracing, it's full of luxurious slow-motion photography of a number of animals and landscapes, include a fish, a bird and a dusty buffalo."[16]
Cover versions and remixes
British
On August 1, 2012, American singer Leon Thomas III released his debut mixtape Metro Hearts. The mixtape includes a cover of "Take Care" featuring Thomas' then Victorious co-star Ariana Grande.
Critical reception
The song has received universal acclaim from music critics. Rob Markman of MTV praised the track and described the song saying, "The Jamie xx-produced 'Take Care', with its pounding bass drum and sparse piano melody, tells the story of two lovers ready to leave behind their sketchy pasts in favor of a fruitful relationship together. Drake and Rih's real-life fling (one the rapper addressed on 2010's "Fireworks") only helps to enhance the song's appeal. Standing as both an endearing duet and a club banger, it's the danceable, Gil-Scott Heron-sampling house build toward the end of the song that truly makes it a standout."[9] David Amidon of PopMatters praised the collaboration between Drake and Rihanna as well as Rihanna's vocal performance with regard to the lyrical content, writing "Rihanna [delivers] a vocal far, far prettier than one would ever expect from her lips that essentially forgives Drake and promises him friendship for life."[30]
Tim Sendra of AllMusic also commended Rihanna's vocal performance, calling it "typically great" and continued to write that "Take Care" is the "most unique" song on the album.[31] Glenn Gamboa of Newsday labelled the song as "gorgeous", writing that Rihanna's lifts the depressive mood which is present on the majority of Drake's songs.[32] Gamboa also compared the song to Rihanna's "We Found Love", the lead single from her 2011 album Talk That Talk, writing that it is a "sweet counterpart".[32]
Greg Kot of the Chicago Tribune was critical of the song, as well as Rihanna's inclusion, writing "Even with serial-songstress Rihanna on "Take Care" (is it possible to release a pop-leaning album anymore without a Rihanna cameo?), the tone is muted, loaded with reverb and beats that occasionally drop out completely."[33] The song was featured on MTV's must-hear pop songs list along with songs by Cher Lloyd and the Wanted in 2011. MTV described the song as "gorgeous" and "devastating".[34]
In 2021, it was ranked at number 267 on Rolling Stone's 500 Greatest Songs of All Time.[35]
Chart performance
"Take Care" was released to US
Upon the release of the album
The song also entered the
Credits and personnel
Credits adapted from the liner notes of Take Care.[1]
Recording locations
- Recording – Metalworks Studios, Ontario, Canada.
- Mixing – Studio 206, Ontario, Canada.
Sample
- Contains elements from the composition "I'll Take Care of You", written by Brook Benton under Unichappel Music Inc (BMI).
Personnel
- Songwriting – Aubrey Graham, Noah Shebib, Anthony Palman and James Smith
- Production – Jamie xx and Noah "40" Shebib
- Vocal recording – Noah "40" Shebib and Ruben Riveara
- Engineer – Noel Cadastre
- Assistant engineer – Greg Morrison
- Mixing – Noel "Gadget" Campbell
- Instrumentation – Jamie xx
- Guitar – Noah "40" Shebib, Romy Madley Croft
- Featured artist – Rihanna, courtesy of Def Jam Recordings.
Video credits[52]
- Yoann Lemoine ― direction
- Oualid Mouaness ― production
- Charles Marie Anthonioz & Coleen Haynes ― executive producers
- Kasper Tuxen ― direction of photography
- David Lanzenberg ― direction of photography (Pick up shoot)
- Charles Infante ― art direction
- Jarrett Fijal ― editional
Charts
Weekly charts
|
Year-end charts
|
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[38] | 6× Platinum | 420,000‡ |
Canada (Music Canada)[75] | 2× Platinum | 160,000* |
Denmark (IFPI Danmark)[76] | Gold | 15,000^ |
Germany (BVMI)[77] | Gold | 150,000‡ |
New Zealand (RMNZ)[78] | Platinum | 15,000* |
United Kingdom (BPI)[79] | 2× Platinum | 1,200,000‡ |
United States (RIAA)[43] | 7× Platinum | 7,000,000‡ |
* Sales figures based on certification alone. |
Release history
Region | Date | Format | Labels | Ref. |
---|---|---|---|---|
United States | January 17, 2012 | Rhythmic contemporary radio | [36] | |
February 14, 2012 | Urban contemporary radio | [80] | ||
February 21, 2012 | Contemporary hit radio | [36] |
References
- ^ Universal Motown. 2011.)
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