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I'm trying to come up with a list of brands, acquisitions, and spinoffs that Heublein had/made (Hart's Bakeries, etc). Additionally, there were some name changes (or at least planned name changes) in some products - for example, the Ortega brand was called (or was almost called) Zapata at some time in the 1970s. It doesn't seem to have lasted very long, but my father had some Zapata advertising material in his office. Rjhatl (talk) 15:09, 7 January 2011 (UTC)[reply]