The Palm (restaurant)
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The Palm | |
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Landry's, Inc. | |
Food type | Steakhouse |
Street address | 837 Second Avenue (between East 44th Street and East 45th Street) in Manhattan |
City | New York City |
State | New York |
Coordinates | 40°45′06″N 73°58′16″W / 40.751642°N 73.971087°W |
Other locations | United States (various), Mexico City |
Website | www |
The Palm is an international chain of American
Since its beginnings, management has opened additional restaurants throughout the United States,
History
Italian immigrants Pio Bozzi and John Ganzi opened the first Palm restaurant in 1926.[1] It was originally intended to be named La Parma, but a city licensing clerk misunderstood the thick Italian accent of the founders. The owners found it was easier to change the name than to get the license reissued.[citation needed]
The Palm served as a luncheon and dinner club for members of the city's newspapers for many years. The
Cuisine
When the Palm opened, it operated as a conventional Italian restaurant offering fare similar to that found in New York's
Later, the Palm added
.It opened a restaurant in London employing Jason Wallis as executive head chef in 2009.[3] It has since closed.[4] It was opened on the site of Drones,[5] a former Marco Pierre White restaurant.[6]
Caricatures
A defining feature of the restaurant's
The Palm's historical materials contend that the caricature tradition began as a twist on the phrase "sing for your meal" where an artist who enjoyed the fare would pay for his meal by drawing a portrait on the wall. Featured
Later, as the brand expanded, this tradition continued at other locations.
Expansion
The Palm opened its second location in
In 1973, the restaurant's third location, the "Palm Too," opened across the street from the original New York location. During the 1970s the restaurants also expanded to three other cities, Los Angeles,
In 2000, The Palm opened a location in downtown Nashville, TN, situated across from the Nashville Predators Bridgestone Arena.
During the summer of 2011, the Palm underwent a brand refresh, which included new tableware, uniforms, signage, and an updated visual identity manifested in a new website and a new ad campaign. The chain incorporated a number of new dishes into its menu to coincide with the brand refresh.[9] The restaurant's motto is "the place to see and to be seen."
Diversification
In 1980, the company took over the management of two historic
The Palm today
In February 2020, Houston-based restaurant operator Landry's acquired The Palm steakhouse chain out of bankruptcy for $50 million.[10]
Today The Palm has approximately 30 locations in cities throughout the United States as well as locations in Puerto Rico and Mexico.[11]
In 2020, Landry's began the process of terminating The Palm's previous loyalty program, the 837 Club, and replacing it with Landry's own program which is in place at all of their restaurants. Landry's program only provides a cash reward program, which essentially awards 10% of a guest check toward future meals (redeemable in $25 increments). The 837 Club generally provided 7.5% of a guest check toward future meals, but also included more valuable awards at higher redemption levels, including a caricature and party at the Palm to unveil it, and vacation escapes. In addition, guests who spent at least $1,000 at the Palm annually received a free 3lb lobster for their birthday. Landry's is eliminating these longstanding traditions—their own birthday award is simply a $25 credit—which has upset many 837 Club members (many of whom have been members and customers for decades).
Tony Kornheiser, co-anchor of ESPN's Emmy-winning sports television show Pardon the Interruption and former journalist for Newsday, The New York Times, and The Washington Post, visits the Washington location frequently.[12] In recent[when?] years, fans of his eponymous D.C. radio show—who refer to themselves as "Littles"[13]—have been known to send or leave notes for Kornheiser at the restaurant, many of which he reads on the air.[14][15][16] Additionally, several of the fan-written parody songs that Kornheiser has featured as part of the show's mailbag segment have centered around the Palm and its prominent role in the host's life.[17]
Cookbooks
- Binns, Brigit Légère (2003). The Palm Restaurant cookbook: recipes and stories from the classic American steakhouse. OCLC 53068942.
References
- ^ a b "The Palm Family". The Palm. Retrieved November 27, 2019.
- ^ "Palm Management Corporation History".
- ^ Kühn, Kerstin (June 19, 2009). "The Palm, London". The Caterer. Retrieved April 24, 2021.
- ^ "The Palm London (CLOSED)". Time Out. September 30, 2011. Retrieved April 24, 2021.
- ^ Norman, Matthew (October 10, 2009). "Restaurant review: Palm, London SW1". The Guardian. Retrieved April 24, 2021.
- ^ Foulkes, Nick (February 2001). "Just about all White at Drones". Evening Standard. Retrieved April 24, 2021.
- ^ Dresden, Donald (January 14, 1973). "The Palm: A Capital Copy of a New York Favorite". Washington Post.
- ^ "The Palm Timeline". The Palm Restaurant. Archived from the original on October 10, 2007. Retrieved August 10, 2008.
- ^ "The Palm Unveils Brand Refresh in Celebration of Its 85th Anniversary". RestaurantNews.com. 2011. Retrieved September 7, 2011./
- ^ Takahashi, Paul (February 21, 2020). "Tilman Fertitta signs $50M deal to acquire The Palm steakhouse chain". Houston Chronicle. Retrieved February 24, 2020.
- ^ "Find Your Palm". The Palm Restaurant. 2011. Retrieved September 7, 2011./
- ^ Levey, Bob (September 10, 2002). "Q&A with Bob Levey". The Washington Post Online. Retrieved August 30, 2016.
- ^ Solosky, Joe (November 23, 2015). ""The Tony Kornheiser Show" – How a Sports Podcast Built a Community of Fans". SportTechie. Retrieved August 30, 2016.
- ^ "Palm Restaurant DC on Twitter". Twitter. June 11, 2015. Retrieved August 30, 2016.
- ^ Negrelli, Jerry (May 13, 2016). "Jerry Negrelli on Twitter". Twitter. Retrieved August 30, 2016.
- ^ "Shad from DC on Twitter". Twitter. August 3, 2016. Retrieved August 30, 2016.
- ^ "Palm Restaurant DC on Twitter". Twitter. October 17, 2014. Retrieved August 30, 2016.
- ^ "Article on PopularResistance.org". September 16, 2013. Retrieved October 6, 2013.