Transformers: The Ride 3D

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Transformers: The Ride 3D
US$100 million[2]
Soft opening date19 November 2011 (2011-11-19)[3]
Opening date3 December 2011 (2011-12-03)[1]
US$100 million[2]
Soft opening dateLate April 2012[5]
Opening date25 May 2012 (2012-05-25)[4]
ReplacedBackdraft
Special Effects Stage
Hercules and Xena: Wizards of the Screen
Universal Studios Beijing
NameTransformers: Battle for the AllSpark
AreaTransformers: Metrobase
StatusOperating
Opening dateSeptember 20, 2021 (2021-09-20)
Ride statistics
Attraction type3-D Special Effects Ride
ManufacturerOceaneering International
DesignerUniversal Creative
Industrial Light & Magic[8]
ThemeTransformers
Length2,000 ft (610 m)
Riders per vehicle12
Rows3
Riders per row4
Duration4:30
Height restriction40 in (102 cm)
Vehicle NamesEvac
SponsorBeijing: Mengniu
Single rider line available
Must transfer from wheelchair
Assistive listening available
Closed captioning available

Transformers: The Ride 3D (or simply Transformers: The Ride and Transformers: Battle for the AllSpark) is a

US$
100 million. Universal Studios Singapore was the first to open the ride.

The dark ride consists of

motion platform-mounted vehicles which follow a 2,000-foot-long (610 m) track. Throughout the ride, screens up to 60 feet (18 m) high project 3D images of various Transformers characters as the Autobots attempt to protect the AllSpark from the Decepticons
.

History

Announcements

Early planning and design for the ride began in 2007.

Islands of Adventure appeared in the press.[11] After the two attractions at Universal Studios Singapore and Hollywood were opened, Universal Orlando Resort announced on 1 November 2012, that Transformers: The Ride 3D would open at Universal Studios Florida in mid-2013.[12] The announcement was made just prior to that night's showing of Universal's Cinematic Spectacular: 100 Years of Movie Memories.[13]

Universal Studios Singapore

Construction started in Singapore in late 2009 in a back-of-house location. Construction continued throughout the

soft opening period of the park, which began on 18 March 2010.[14] By October 2010, some of the track for the ride had been installed. It was discovered that the ride will be spread across two levels.[15][16] On 27 October 2011, Universal Studios Singapore announced that Transformers: The Ride would open in Singapore on 3 December 2011.[17]

On 19 November 2011, Universal Studios Singapore opened the ride to the public for "technical rehearsals"; the ride operated intermittently until the official opening date.[3] The ride debuted at an exclusive evening event on 2 December 2011, attended by director Michael Bay and Universal Parks & Resorts CEO Tom Williams.[18][19] The ride officially opened to the public on 3 December 2011.[1]

Universal Studios Hollywood

Construction of the ride at Universal Studios Hollywood.

Installation of Transformers: The Ride 3D at Universal Studios Hollywood, required the removal of two attractions. On 11 April 2010, Backdraft and Special Effects Stages closed. The Special Effects Stages were relocated to the Upper Lot and renamed the Special Effects Stage on 26 June 2010.[20] Work began almost immediately on the construction of the ride. After a period of construction spanning close to two years, the ride and its gift store, the Transformers Supply Vault, soft opened to the public in late April 2012.[5] Transformers: The Ride 3D officially opened to the public on 24 May 2012.[4]

Universal Studios Florida

A few days after Transformers: The Ride 3D opened at Universal Studios Hollywood, Universal Parks & Resorts decided to open the attraction at Universal Studios Florida.

technical rehearsals for the ride officially began.[7] On 20 June 2013, the ride officially opened to the general public.[6] Transformers: The Ride 3D celebrated its One-Millionth Rider in August 2013.[24]

Universal Studios Beijing

Ride system and experience

The ride vehicles, developed by Oceaneering International, are mounted to a track-roaming platform that provides the forward motion to move the vehicle through each show scene.[5][25] The yaw motor and a stewart platform with six degrees of freedom attaching it to the platform allows the vehicle to move 360 degrees at different angles along the 2,000-foot-long (610 m) track.[26] Each vehicle is fitted with a motor that controls the right side door through which guests board and leave. These vehicles are modeled after an Autobot named Evac and each vehicle accommodates twelve riders.[27] Each row of four riders is restrained by a single lap bar.[28]

Queue and pre-show

A portion of the queue at Universal Studios Singapore.

Riders enter the queue from the Sci-Fi City themed area of Universal Studios Singapore,[29] the Lower Lot at Universal Studios Hollywood,[30] Production Central at Universal Studios Florida[31] or Transformers: Metrobase at Universial Studios Beijing. The first portion of the queue is a large collection of switchbacks. The later part of the queue is themed as a Nonbiological Extraterrestrial Species Treaty (NEST) base.

A series of signs and video screens are located within this area. The video screens play briefings from

Evac, whose mission is to take the AllSpark to safety with navigational help from a squad of NEST recruits (the riders).[27]

Ride

AllSpark in the queue for the ride.

The ride begins with Evac (voiced by Dustin James Leighton) moving out of the loading station and making a turn. The vehicle approaches the first of thirteen 3D high-definition video screens which depicts

Sideways
for the AllSpark, which ends up in Evac's possession.

Evac reverses into one of two elevator shafts which ascend to the second level of the attraction. During the ascent Optimus Prime battles Megatron and Grindor chases Evac who is furiously heading in reverse until Grindor's arm is broken off by a train. Megatron grabs Evac and the two struggle until Megatron breaks a water pipe, which sprays riders with water. Evac enters a dead end pathway before reversing and turning to face another 3D screen, which shows Megatron firing a missile at Evac while continuing to fight Optimus.

Hot air and fog generate the illusion of an explosion. Evac then heads through the hole in a building which was caused by the explosion. Inside lies

Bonecrusher. Devastator returns to the scene with the vortex opened. Evac activates his "battle shields" and pulls himself through it. Once ejected from Devastator's "behind", Evac is caught by Starscream
from his grappling hook-like tool. Starscream then throws him across several city blocks before landing on a construction site and smashing into some drums which release clouds of fog resulting in Evac asking if the riders are okay. Optimus Prime and Megatron continue their battle in the construction site as Evac reverses away in an attempt to protect the AllSpark. Starscream appears for a second time but is chased away by two NEST helicopters.

Evac then rotates to another section where Megatron then appears, reaching out for Evac. He is then foiled by Optimus who jumps from out of view, tackling Megatron and holding him on the edge of a building, and that's when Evac charges towards Megatron and forces the AllSpark into Megatron's chest causing both to freefall to the ground when Megatron grabs Evac. Bumblebee then saves Evac from destruction while playing James Brown's "I Feel Good" at the verse 'I got you.' Optimus Prime then reports Evac in and acknowledges him on the success of the mission.[35] The last thing guests see before disembarking is the twisted wreckage of Megatron stuck in the ceiling near the exit.

Exit and Transformers Supply Vault

Transformers Supply Vault at Universal Studios Singapore.

Once the ride is complete, riders dismount the Evac vehicle at the unload station. Upon exiting the ride, guests are greeted with the Transformers Supply Vault gift store, which sells items from the Transformers film franchise, Transformers: The Ride 3D merchandise and a variety of Transformers toys, including a toy of Evac exclusive to the ride.[36]

Cast

  • Glenn Morshower – General Morshower
  • Corey Klemow – Theodore Stallworth
  • Pilar Holland – Sonya Bradley
  • Ezra Masters – Sergeant Dees
  • Andrew Arrabito – Military

Voices

Production

One of the ride vehicles ready for dispatch at Universal Studios Singapore.

Development

Transformers: The Ride 3D was primarily developed by

US$100 million.[2][43]

Special effects

As well as the motion-based vehicle, riders feel wind, water, hot air, fog, air blasts, vibration, and smoke.

Marketing

Initial promotion for the ride began with a blog by

Staples Center in Los Angeles.[46] Universal Studios Hollywood also released a 30-minute documentary about the construction of the ride.[47] Similar to Universal Studios Hollywood's marketing campaign, Universal Studios Florida utilised the same Prepare For Battle website as well as attaching another silhouette of Megatron to the Fairwinds Credit Union Tower in Downtown Orlando.[23][45]

Reception

Unlike the Transformers films, which received mixed-to-negative reviews, Transformers: The Ride 3D was praised by media around the world. Brady MacDonald of the Los Angeles Times said he had high expectations of the ride,[30] and was very pleased with it, and wrote that it "ranks among the top theme park attractions in the world".[5] Martin Miller, also of the Los Angeles Times, was equally pleased with the ride, and called it "one of Universal's most sophisticated, satisfying rides". Miller acknowledged the long queues associated with the ride but commended Universal for the design and theming of the queue to combat this.[48] John Chan of CNET stated Transformers: The Ride 3D "isn't as heart-stopping as a roller coaster [but] the (relatively) long 4-minute ride is every bit as entertaining".[49] Florida Today's Tim Walters and Jennifer Sangalang stated the "action-packed 'Transformers' ride doesn't disappoint". Both praised the ride's "fun factor" giving it a rating of 5/5, with Walters and Sangalang giving ratings of 4 1/2 and 4 overall, respectively.[50]

Bob Strauss from the Daily Breeze interviewed some park guests who had experienced the attraction. Their comments included "the 3-D's crazy; I think it's a step above where the other rides are so far" and "it's a new way of making these rides".[51] News.com.au stated "the happy smiles on the faces of visitors as the exit ... say it all".[41]

The opening of the ride at Universal Studios Hollywood was an immediate success, with record attendance over the

Memorial Day weekend. A 15 percent rise in attendance in 2012 was attributed to the ride's opening.[52] Within days of the ride's opening executives decided to install the ride at Universal Studios Florida with construction beginning almost immediately.[13]

Transformers: The Ride 3D was ranked in the

Golden Ticket Awards for best new ride of 2013 with 5% of the vote, to come in fifth place.[53]

Golden Ticket Awards: Best New Ride
for 2013
Ranking
5[53]

See also

References

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  2. ^ a b c Lang, Derrik J. (May 21, 2012). "'Transformers' roll out in Universal Studios ride". Associated Press. Retrieved June 4, 2012.
  3. ^ a b Nie, Hoe Yeen (November 19, 2011). "Universal Studios ready to unveil Transformers 3D ride". Channel NewsAsia. Archived from the original on January 24, 2012. Retrieved March 14, 2013.
  4. ^ a b "'Transformers' ride rolls out at Universal Studios". New York Daily News. May 21, 2012. Retrieved June 4, 2012.
  5. ^ a b c d MacDonald, Brady (April 23, 2012). "Review: Transformers ride at Universal Studios Hollywood". Los Angeles Times. Retrieved April 24, 2012.
  6. ^
    Tribune Company
    . Retrieved June 21, 2013.
  7. ^ a b Nefer, Barbara (May 31, 2013). "Transformers at Universal Studios Florida has first soft opening on May 30 (Photos)". Examiner.com.
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  9. ^ Universal Studios Singapore (October 14, 2011). "Did You Know?". Resorts World Sentosa. Retrieved November 22, 2011.
  10. The Associated Press
    . October 20, 2008. Retrieved May 1, 2011.
  11. ^ MacDonald, Brady (October 21, 2010). "Universal Studios Hollywood plans Transformers ride for 2011". LA Times. Retrieved May 1, 2011.
  12. ^ Bevil, Dewayne (November 1, 2012). "Universal Studios Orlando set to open Transformers ride next summer". Orlando Sentinel. Retrieved November 2, 2012.
  13. ^ a b c Bevil, Dewayne (November 2, 2012). "Universal Studios: More Transformers news, notes". Orlando Sentinel. Archived from the original on January 30, 2013. Retrieved November 3, 2012.
  14. ^ Chan, Rachel (March 17, 2010). "Universal Studios roller-coasters get pulses racing". AsiaOne News. Retrieved May 1, 2011.
  15. ^ Bigbearsg (October 1, 2010). "Look inside the Building of Transformers Ride Universal Stud". Video. YouTube. Retrieved May 2, 2011.
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  33. ^ Universal Studios Singapore (November 20, 2011). "Unveiling the Preshow". Resorts World Sentosa. Retrieved November 22, 2011.
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External links

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