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Golden Age of Argentine cinema
Época or Edad de Oro del cine argentino (
European cinema

The Golden Age of Argentine cinema (

Spanish-speaking world.[13]

Argentine industrial cinema arose in 1933 with the creation of its first and most prominent

distribution chain.[12] The number of films shot in the country grew 25-fold between 1932 and 1939, more than any other Spanish-speaking country.[18] By 1939, Argentina established itself as the world's leading producer of films in Spanish, a position that it maintained until 1942, the year in which film production reached its peak.[10]

Beginning in 1943, as a response to

protectionist measures were adopted,[18] which managed to revitalize Argentine film production.[19] However, financial fragility of the industry led to its paralysis once Perón was overthrown in 1955 and his stimulus measures ended.[20][21] With the studio system entering its definitive crisis, the classical era came to an end as new criteria for producing and making films emerged,[22] including the irruption of modernism and auteur films,[4] and a greater prominence of independent cinema.[23] The creation of the National Film Institute in 1957 and the innovative work of figures such as Leopoldo Torre Nilsson gave rise to a new wave of filmmakers in the 1960s,[24] who opposed "commercial" cinema and experimented with new cinematic techniques[25][26]

The audience for early classical Argentine cinema were the urban

bourgeois characters shifted from villains to protagonists, in an attempt to appeal to the middle classes and their aspirations. Starting in the mid-1940s, Argentine cinema adopted an "internationalist" style that minimized local references, including the disuse of Rioplatense Spanish and a greater interest in adapting works of world literature.[30] The historiography of Argentine cinema has often interpreted this change negatively, arguing that it undermined the national identity that made it unique.[3]

Background

1896–1928: The silent era

French immigrant Eugenio Py is generally considered to have made the first films of the country in the 1890s.

La bandera argentina, a register of the national flag which is generally considered the country's first film.[32] Other authors consider that the first films belong to the German Federico Fignero, who shot different views with a vitascope in 1896, aided by the camarographer José Steimberg.[34] In addition to Lepage and Py, the third figure who dominated film production at this time was the Austrian Max Glücksmann, who was initially an employee of Casa Lepage and later acquired the firm in 1908.[35][36] The works of these early years of Argentine cinema correspond to actuality films.[35] As noted by historian José Agustín Mahieu, this stage of national cinema "naively discovers the magic of movement, the direct capture of the landscape, of the event. The camera is still a primary eye planted in front of the facts. Over any other concern (artistic or cultural) prevails the technical curiosity, the exploration of a tool that is just beginning to be known."[36] Thus, a small-scale commercial exploitation began, with the Casa Lepage offering projectors and films to restaurants, cafes or other entertainment venues.[36] The company dominated the country's film production for a decade, dedicating to filming curiositites and current events such as official state visits, festivities and tourist sights.[32] In 1900, the first movie theater, the Salón Nacional, was inaugurated, and soon more venues dedicated to the projection of films were opened.[36]

Mario Gallo's La Revolución de Mayo (1909), regarded as the first narrative film
of the country.

At the end of the 1900s, the incipient Argentine cinema made significant progress with the appearance of the first narrative films, which encouraged production and distribution.[32] These were the work of the Italian Mario Gallo, who had arrived in Buenos Aires a few years before as part of an opera company.[37] There is confusion as to which was the first narrative film in the country: those who date its release in 1908 consider it to be El fusilamiento de Dorrego,[36] while more recent researchers point out that this film is actually from 1910 and the first one was really La Revolución de Mayo, released in 1909.[38] For this reason, May 23 is considered National Film Day in the country, in commemoration of the release date of the latter film.[39] In the manner of the French film d'art trend, Gallo's films were closer to photographed theatre, almost always on historical topics.[36] In 1914, Glücksmann produced the oldest surviving feature film, Amalia, very similar in style to Gallo's films.[40] The film was an initiative of the Buenos Aires aristocracy, and premiered at the prestigious Teatro Colón with the attendance of President Victorino de la Plaza.[40] With the outbreak of World War I in 1914, European film production retreated, which resulted in an abundance of Argentine production in the following years.[41] As noted by Mahieu, during this time Argentine cinema "tends to abandon its character of empirical adventure, to become an entertainment industry. New distributors appeared, and in 1914 Pampa Film was founded, which produced several films."[42]

silent cinema
.

Before the arrival of sound films, Argentina experienced a "golden age" of silent films and led their production in Spanish, with more than 100 feature films being made between 1915 and 1924, equal to the combined total of those made in Mexico and Spain.

newsreels and shorter fictional works.[31] The release of the 1915 film Nobleza gaucha—a project by Humberto Cairo, Eduardo Martínez de la Pera and Ernesto Gunche—was a turning point in Argentine film history,[44] opening new artistic and economic paths.[35] Nicknamed "the goldmine" by distributors and exhibitors, Nobleza gaucha was an unexpected massive commercial success which remained in theaters for more than two decades,[45] and was also released in Spain and several Latin American countries.[46] The artistic and commercial possibilities that the success of this film signaled translated into a growth of film activity in the country, with new producers and directors following its path; however, none were able to reach the initial success of Nobleza gaucha.[46] Martínez de la Pera and Gunche followed with the release of Hasta después de muerta (1916), Brenda (1921), Fausto (1922) and La casa de los cuervos (1923).[45] Another notable production of the era was Juan Sin Ropa (1919), produced by a partnership between the prestigious actors Camila and Héctor Quiroga and the French filmmakers Paul Capellani and Georges Benoît.[41] This period is also significant for the emergence of the country's first woman filmmakers,[47] the production of numerous newsreels and documentaries,[48] and the first animated feature films in cinema history by Quirino Cristiani.[49]
Reflecting on the Argentine silent era, Peña wrote:

If anything characterizes Argentine silent cinema, even during its most prolific period, it is its dispersion and diversity. Instead of being concentrated in large companies, production appears atomized in dozens of independent enterprises, technically assisted by a relatively small number of specialists and laboratories (or "talleres" [workshops], in the terms of the time). This phenomenon explains its wide thematic variety and its singularities: in this mode of production, opposed by definition to the mass production favored by the big studios, the exception was the rule.[47]

María Turgenova and Ermete Meliante in Perdón, viejita (1927), one of the many tango-based films by José A. Ferreyra, of great influence for later cinema.

In the early 1920s, Argentine silent cinema entered a crisis caused, on the one hand, by the recovery of European industry after the end of the war and, on the other hand, by the ascent of

melodramas that defined the Argentine cinema of the early classical period in the following decade.[54]

The most complete form of the silent "tango melodrama" model was the work of

Buenos Aires, ciudad de ensueño (1922), Mi último tango (1925), El organito de la tarde (1925), Muchachita de Chiclana (1926), La vuelta al bulín (1926) and Perdón, viejita (1927), among others.[55] Some of these films were based on specific tangos while others inspired the composition of new tangos, and also incorporated other elements of popular culture such as sainete and serial novels.[58] As noted by film historian Jorge Miguel Couselo: "In Ferreyra, also a sporadic lyricist, the identification with tango is total. His adherence to Buenos Aires, to the most needy and suffering face of Buenos Aires, is a porteñismo of soul, temperament and habit, synonymous with tango. The subject matter of his films is tango, an eager search to discover the dramatizable facets of the city song, its habitat, its types, its conflicts, its symbolic candor, its accessible tragedy."[55]

1929–1932: Transition to sound films

María Turgenova in Ferreyra's Muñequitas porteñas (1931), one of the first sound films in the country, which used the sound-on-disc technique.

Around 1929, the inventor Alfredo Murúa—founder of Sociedad Impresora de Discos Electrofónicos (SIDE)—became a partner of the Ariel production company, and produced the short film Mosaico criollo, with his own sound-on-disc system.[59] Mosaico criollo, the first instalment of an intended series, is not a spoken film but rather a filmed "musical revue".[59] Murúa was responsible for the sound of most of the Argentine sound films made between 1931 and 1933, always using the sound-on-disc technique.[59] The most important was Muñequitas porteñas (1931) by Ferreyra, for its pioneering use of spoken dialogue, although there were several others that used it partially, such as Amanecer de una raza (1931) by Cominetti, El cantar de mi ciudad (1930) by Ferreyra or La vía de oro (1931) by Cominetti; or that used sound to record only music and sound effects, among them ¡Adiós Argentina! (1930) by Mario Parpagnoli, La canción del gaucho (1930) by Ferreyra or Dios y la patria (1931) by Cosimi.[59] It also happened that originally silent films were re-released with new sound added, as in the case of Nobleza Gaucha and Perdón, viejita, among others.[59] As noted by Fernando Martín Peña: "In this sense, the transition [from silent to sound films] was complex and very similar to that which had just taken place in the United States and Europe."[59]

Luces de Buenos Aires (1931), the first in a series of films produced by Paramount Pictures
featuring the tango star that was decisively influential on the incipient local producers.

As in other countries, the arrival of sound films put in check the international dominance of American cinema due to the language barrier, leaving a market available.

Luces de Buenos Aires, released in September 1931 to great success.[59][60] By this time optical sound had demonstrated its advantage over disc systems, so the equipment was progressively replaced in a process that lasted throughout 1932.[59]

Despite being foreign productions, Gardel's films may be considered as part of the history of Argentine cinema, as they were conceived by the singer himself together with other Argentine artists (like his lyricist Alfredo Le Pera or revue producer Manuel Romero), and their model corresponded to that of the tango dramas directed by Ferreyra during the silent era, resulting in a strong Argentine identity.[59] In addition, their great commercial success demonstrated the commercial viability of a cinema of Argentine identity for the incipient local producers that would inaugurate the Golden Age period in 1933.[59][60] Paradoxically, Hollywood's attempt to dominate the local market would soon result in the birth of the national industry, which would take Gardel's films as a model to be replicated.[60] According to Peña, the success of Gardel's films was "in fact the success of Ferreyra's and Torres Ríos' ideas taken up by a popular idol and legitimized for the local culture because of their 'foreign' condition".[59] In an interview, Argentine film historian Clara Kriger felt that: "... we [Argentine film historians] always say 'in 1933 the industry was born in Argentina', and the truth is that I would say that until Gardel appeared in films, Argentine cinema practically did not exist on billboards; very little Argentine cinema was being seen. Gardel is what gives Argentine cinema that strength on the billboards."[61] Another aspect little mentioned by historians is that the last four Paramount productions with Gardel were in fact the singer and Le Pera's own productions that the studio agreed to finance, with full property rights for both creators after a first period of commercial exploitation.[59]

Development

1933–1935: Birth and growth of the industry

The Argentine film industry took off in 1933 with the release of the first national optical sound films: ¡Tango! (left) and Los tres berretines (right), produced by Argentina Sono Film and Lumiton, respectively.

The year 1933 meant the beginning of an industrial organization in Argentine cinema due to the emergence of Argentina Sono Film and Lumiton[15]—the first optical sound film studios in Latin America.[62] and the almost simultaneous release of their first productions ¡Tango! and Los tres berretines, respectively, the first feature films with optical sound in Argentine cinema.[63] According to Matthew B. Karush, the "growth of Argentine cinema resulted from the efforts of small entrepreneurs who proved adept at catering to local tastes", citing Angel Mentasti—founder of Argentina Sono Film—as a typical example.[64] Inspired by the Hollywood model, Mentasti introduced serial industrial production to local filmmaking,[65] and his plan consisted of "[forming] a company on the basis of three films and not release the first until the second had started and the third was announced."[66] The project was born after Luis Moglia Barth contacted Mentasti with the idea of producing a film entirely starring the popular performers of revue theater, tango and radio.[63] The duo secured financing from two different capitalists, which inspired them to create the company Argentina Sono Film and undertake serial production to give them a better chance of negotiating with distributors.[66] The musical ¡Tango! premiered on 27 April 1933 and attracted audiences for its select cast of popular performers, including Luis Sandrini, Azucena Maizani, Mercedes Simone, Libertad Lamarque, Pepe Arias and Tita Merello, among others.[67] While Tango! was being released, Argentina Sono Film was shooting its second film, Dancing (1933), which had little repercussion,[68] while the great success of the third film, Riachuelo (1934), allowed the economic viability of the studio.[69]

View of Lumiton in Munro, Greater Buenos Aires, c. 1930s.

Lumiton was founded by César José Guerrico, Enrique Telémaco Susini, Miguel Mugica and Luis Romero Carranza, a group of well-off entrepreneurs who had been responsible for introducing radio to the country in 1920.[63][68] The group had traveled to Hollywood in 1931, where they studied the novelty of optical sound films and decided to bring the new technology to Argentina.[70] After purchasing a complete film equipment at Bell & Howell in Chicago, they returned to Buenos Aires and began building a studio in Munro, Buenos Aires Province, replicating the sound stages they had seen in Hollywood.[70] Thanks to the financial backing of its founding partners, Lumiton became a pioneer in the industrial and autonomous conceptualization of production.[71] The company brought in experienced technicians (including cinematographer John Alton) and opened its first film gallery in December 1932, beginning production with an adaptation of the successful play Los tres berretines.[63] Released on 19 May 1933,[72] the film's credits do not name the director, screenwriter or technical staff.[70] Although ¡Tango! is often considered the first success of classical Argentine cinema, research on the box offices of the time indicates that Los tres berretines had an even greater impact on audiences.[73] In both films, Sandrini plays an awkward, stuttering comic archetype that he had previously consecrated in the theatrical version of Los tres beretines.[74] With some variations, Sandrini played this character in the rest of his films of the decade, which established him as a star of humorous cinema in the Spanish-speaking world during the 1930s and early 1940s.[74]

(1934).

The joint success of ¡Tango! and Los tres berretines confirmed the existence of a growing demand and led to the simultaneous appearance of several production companies eager to take advantage of the opportunity.

Noches de Buenos Aires (1935).[71] Romero would become one of the most prolific directors of classic Argentine cinema, known for the speed with which he shot and released his films, most of them with Lumiton.[71]

Noches de Buenos Aires
(1935).

In addition to new production companies, the demand for Argentine films prompted the emergence of independent productions, that is, those that were made outside the studios.[75] However, Peña notes that the term "independent" for these films is actually a misnomer, as "this classification loses sight, for example, of the fact that in the early years of sound, Argentina Sono Film itself was not really a 'big studio' and could have disappeared like many other production companies of those years", and that "all ventures lacking significant financial backing (as only Lumiton had) were intensely dependent on commercial success and in this sense the mode of production remained, as in the silent period, atomized, adventurous, fragile."[75] Alton temporarily stepped away from Lumiton to make his own film, El hijo de papá (1933) starring Sandrini, which was such a failure that it caused the latter to set the film's negatives on fire.[75] Moglia Barth also decided to try independent production, moving away from Mentasti to make Picaflor (1935), although the following year he returned to Argentina Sono Film.[75] Also in 1933, the film El linyera directed by Enrique Larreta was released, which is considered more of a filmed theatrical piece than a cinematographic work.[79] The director who had the greatest success in independent filmmaking was Ferreyra, with three films released between 1934 and 1935: Calles de Buenos Aires, Puente Alsina and Mañana es domingo, all of them made with "very few resources but recovering the poetics of his best silent period."[75]

Olga Mom and Florindo Ferrario in Monte Criollo (1935)

The new industry quickly gained traction and grew steadily over the next decade, despite the fact that Hollywood continued to have a vastly superior advantage over local producers.

sainetes; by offering similar entertainment at a more affordable admission price, local filmmakers could attract an audience that already existed.[60] Additionally, a significant portion of this audience either couldn't or didn't prefer to read subtitles that accompanied English-language films.[60] The gradual consolidation of the film industry impacted other areas of the broader entertainment industry, as the interplay between cinema, radio, and music led to a unified commercial approach, supported by specialized publications, fostering a star system reminiscent of Hollywood but tailored to Argentina.[28] According to Octavio Getino, the rapid growth of the nascent Argentine film industry was made possible by several factors, which include: the preceding industrial, technical, and commercial experience that, albeit limited, was unparalleled in Latin America; the temporary inabiliy of the United States to retain Spanish-speaking audiences with their films; the popular style and themes of Argentine cinema, which were much more in tune with those of other Latin American countries; and the composition of the primary audience of Argentine cinema, comprising large groups of urban workers, either recently migrated from the country's interior or originating from European immigration.[18]

1936–1942: The rise and fall of international dominance

View of the shooting of the films Puerto Nuevo (1936) (top) and La rubia del camino (1938) (bottom) in the studios of Argentina Sono Film and Lumiton, respectively.

The industrialization process was accompanied by

Ayúdame a vivir—directed by Ferreyra and starring Lamarque—was a key moment in the economic history of Argentine cinema, since it "contributed enormously to its popularity throughout Latin America and was the key that finished opening the continental markets in which it expanded the most during its golden age."[80] According to Karush, Lamarque's films were "international hits and paved the way for other Argentine productions, allowing Argentina's studios to dominate the Latin American market until they were overtaken by the Mexican film industry in the mid-1940s."[81]

By 1937, there were 9 film studios and 30 production companies in Buenos Aires.[64] In 1938, 16 new directors debuted, most of them coming from the theater, including Caviglia, Alippi, Guibourg, Ivo Pelay, Coronatto Paz, Ernesto Vilches or Eduvaldo Viana, among others.[82]

In 1939, Argentina became the world's leading producer of Spanish-language films, with a new record of 50 feature films being made.[62]