User:FeldBum/sandbox/Jazwares

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Jazwares
Company type
Parent
Berkshire Hathaway
Websitehttps://www.jazwares.com/

Jazwares, LLC is an American company headquartered in Sunrise, Florida that designs and manufactures toys and other consumer products. As of 2022, the company is owned by investment holding company Berkshire Hathaway. The company is best known for its Squishmallows plush toy line.

History

Jazwares was founded in 1997 by Judd Zebersky, who left his practicing law career to start the company.[1] Zebersky spent six months visiting factories in China and learning the toy manufacturing process before starting Jazwares. His wife, Laura Zebersky, also a lawyer, joined in 2005 and, as of September 2023, serves as the company's president and chief commercial officer.[2]

The company launched its first product, oversized plastic cups called Big Sippers, in 1998. The novelty cups were molded to resemble WWE wrestlers and characters from the animated TV series The Simpsons and Pokémon.[3]

In 2008, Jazwares acquired the license to Sega video game character Sonic the Hedgehog and used that license to make action figures and stuffed or plush toys.[4] A sonic Squishmallow was released in December 2022.[5]

In April 2013, video game developer Mojang Studios appointed Jazwares as its license partner for its game Minecraft. Jazwares released its first line of action figures, plush toys and paper craft items in December 2013.[6]

In 2016, insurance investment holding company Alleghany Corporation acquired Jazwares.[7] In 2017, Jazwares partnered with Hasbro and started releasing Nerf-branded products, such as targets and sports equipment.[8]

In July 2018, Jazwares partnered with video game developer Epic Games to create licensed toys based on its online video game Fortnite.[9] That partnership was renewed in 2022, with Jazwares as the exclusive producer of 2" and 4" action figures for the game.

In October 2019, Jazwares acquired Wicked Cool Toys, which focused on licensed toys from brands Pokémon, Cabbage Patch Kids, and Tyler Blevins' Ninja. In 2019, the company also announced a partnership with YouTube children's entertainer Blippi.

In February 2020, the K-pop band BLACKPINK announced a collaboration with Jazwares to create dolls in their likenesses.[10] In April 2020, Jazwares acquired toymaker Kellytoy, which had created the Squishmallows brand in 2017.[11] That followed a partnership with Kellytoy that started in February 2019 to promote Jazwares' Russ Berrie brand.[12]

In 2021, Jazwares began a costume division, starting with costumes and accessories based on Marvel Entertainment characters, which were released in North America.[13] In January 2023, Jazwares signed an agreement with grocery store chain Krogers to have the chain sell costumes in their retail locations.[14] In May 2021, Jazwares launched action figures based on the video game Halo via a stop-motion video using the action figures on the Halo YouTube channel.[15][16]

In March 2022, Berkshire Hathaway purchased Alleghany.[7]

In June 2023, Jazwares announced a partnership with the fast food chain Mcdonald's to produce Squishmallows Happy Meal toys.[17]

Acquisitions

Jazwares acquisitions include First Act[18], Russ Berrie[19], Zag Toys[20], Wicked Cool Toys and Kellytoy.[21]

Brands

Jazwares offers product lines for various age groups and interests, including action figures, plush toys, collectibles, role-playing accessories and musical instruments. Examples include BumBumz[22], Big Fat Yarn[23], Living on the Veg[22], CoComelon and Micro Machines. The company has engaged in partnerships with entertainment and media properties and has developed products based on licensing fictional characters from popular franchises such as Star Wars, Pokémon, Marvel, Halo[16], All Elite Wrestling and Fortnite[9].

Roblox

In 2018, Jazwares partnered with an online game platform and creator Roblox to create toys based games, characters, and developers in the Roblox universe, such as Roblox action figures.[24] It was Roblox’s first foray into merchandising. In May 2022, Jazwares entered a licensing agreement with Uplift Games for its Role-playing video game Adopt Me!, which was developed for and played on the Roblox platform.[25] In June 2023, Jazwares announced a collaboration with Roblox game developers to launch “DevSeries,” which would produce toys and other consumer products based on popular Roblox games.[26]

Recognition

Jazwares has received awards including the "Vendor of the Year" award by Toys "R" Us[27],  the 2022 Good Housekeeping Best Toy Award (for Big Fat Yarn Plush Décor Kit and First Act Roll Up Drum Pad), and the annual Kidscreen Hot50 list.  Squishmallows has won several awards including the Toy Association's overall Toy of the Year award, Plush Toy of the Year, License of the Year, and People’s Choice.[28]

References

  1. ^ Meléndez, Mel (June 30, 2023). "Squishmallows: For the child in all of us". South Florida Business Journal. Retrieved 2023-09-18.
  2. ^ Mott, Filip De. "Warren Buffett says the married couple behind the maker of Squishmallows are 'ideal Berkshire managers'". Markets Insider. Retrieved 2023-09-18.
  3. ^ "Jazwares celebrating 25 years of innovation and play". Vol. 13, no. Spring. pp. 68–69.
  4. ^ Amaro, Joe (2010-06-06). "SEGA America Blog | Joe Amaro from Jazwares Answers Your Questions". Sega Blog. Archived from the original on June 6, 2010. Retrieved 2023-09-18.
  5. ^ Lada, Jenni (2022-12-24). "Sonic the Hedgehog Squishmallows Debut". Siliconera. Retrieved 2023-09-18.
  6. ^ Tach, Dave (2013-04-19). "Mojang and Jazwares team up to build MInecraft toys". Polygon. Retrieved 2023-09-19.
  7. ^ a b Spoehel, Jay (2022-10-19). "Warren Buffett's Berkshire Hathaway completes $11.6B acquisition of insurer Alleghany". Associated Press. Retrieved 2023-09-19.
  8. ISSN 0307-1235
    . Retrieved 2023-09-19.
  9. ^ a b Foster, Elizabeth (July 20, 2018). "Jazwares to launch Fortnite-inspired toy line". Retrieved 2023-09-24.
  10. ^ Pangan, Karen (Feb 23, 2020). "BLINKS, Rise! BLACKPINK Members Are Getting Their Very Own Dolls". Cosmopolitan.
  11. ^ Li, Yun (2023-07-02). "100 million Squishmallows sold in a year — How the toy sensation joined Warren Buffett's conglomerate". CNBC. Retrieved 2023-09-27.
  12. ^ Zahn, James (2019-02-15). "Jazwares, Kellytoy Team for Russ Berrie Worldwide". The Toy Book. Retrieved 2023-09-27.
  13. ^ Zahn, James (2021-04-20). "Jazwares Enters the Costume Category with Marvel Deal". The Toy Book. Retrieved 2023-09-27.
  14. ^ Pelletier, Ashley (2023-01-30). "Kroeger, Jazwares Team Up for Halloween". The Toy Book. Retrieved 2023-09-27.
  15. ^ Edwards, Trevor (2021-05-04). "Halo Releases 'World of Halo' Stop-Motion Action Figure Short". Game Rant. Retrieved 2023-09-27.
  16. ^ a b Thompson, Luke Y. (2020-08-03). "Jazwares Unveil Their First Halo Action Figures". Comic Book Movies and Superhero Movie News - SuperHeroHype. Retrieved 2023-09-28.
  17. ^ Watson, Cole (June 7, 2023). "Market Moves". Retrieved 2023-09-28.
  18. ^ Foster, Elizabeth. "Jazwares acquires instrument maker First Act". Retrieved 2023-09-28.
  19. ^ Foster, Elizabeth. "Jazwares acquires Russ Berrie, Applause brands". Retrieved 2023-09-28.
  20. ^ "Alleghany Capital Corporation Announces @Jazwares ' Acquisition Of Zag Toys". Action Figure Insider. 2018-02-23. Retrieved 2023-09-28.
  21. ^ "Alleghany's Unit Closes Buyout of Squishmallows Owner Kellytoy". Yahoo Finance. 2020-04-03. Retrieved 2023-09-28.
  22. ^ a b "Exclusive: Jazwares talks Squishmallows and more". Toy World Magazine | The business magazine with a passion for toys. 2023-08-08. Retrieved 2023-09-29.
  23. ^ "'The View' shares 2022's hottest toys and must-haves for the holidays". ABC News. Retrieved 2023-09-29.
  24. ^ McCumbers, Alex (2022-01-31). "Our Favorite Action Figures for Play and Display". Popular Mechanics. Retrieved 2023-09-29.
  25. ^ Canela, Annabelle (2022-05-19). "Jazwares Enters Long-term Global Licensing Agreement with Uplift Games". The Toy Book. Retrieved 2023-09-29.
  26. ^ Patterson, Madison (2023-08-29). "Jazwares' DevSeries Collection Brings Virtual Roblox Games to the Toy Box". The Toy Insider. Retrieved 2023-09-29.
  27. ^ "Toys 'R' Us Awards Jazwares | License Global". www.licenseglobal.com. Retrieved 2023-09-29.
  28. ^ Zahn, James (2022-02-18). "The Toy Foundation Crowns 2022 Toy of the Year (TOTY) Award Winners". The Toy Book. Retrieved 2023-09-29.
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