Roblox
Roblox | |
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Roblox (/ˈroʊblɒks/ ROH-bloks) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users. Created by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple genres coded in the programming language Lua. For most of Roblox's history, it was relatively small, both as a platform and as a company. Roblox began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the COVID-19 pandemic.[10][11]
Roblox is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16.[12][13] Although Roblox has received generally positive reviews from critics, it has faced criticism for its moderation, microtransactions, and allegations of exploitative practices toward children.
Overview
Roblox Studio
Roblox allows players to create their own games using its proprietary engine, Roblox Studio, which can then be played by other users.[14] Games, officially referred to as "experiences" on the platform, are made with a derivative of the language Lua named Luau.[15][16] Users are able to create purchasable content through one-time purchases, known as "game passes", as well as microtransactions which can be purchased more than once, known as "developer products" or "products".[17][18] The majority of games produced using Roblox Studio are developed by minors, and a total of 20 million games a year are produced using it.[19][12]
Items and currency
Roblox allows players to buy, sell, and create virtual items which can be used to decorate their virtual character that serves as their avatar on the platform.[12] Previously, only Roblox administrators had the ability to sell accessories, body parts, gear, and packages under the official Roblox user account,[20] with virtual hats and accessories also being able to be published by a select few users with past experience working with Roblox Corporation.[21][22] This arrangement was in place until the introduction of the UGC Catalog,[23][24] which allowed selected individuals within the Roblox community to create and sell customized User-Generated Content (UGC) avatar items through the UGC Program.[25][26][27] Several individuals design items as a full-time job, with the highest-earning creators making over $100,000 a year off item sales.[28]
Items with a
Robux allows players to buy various items, and are obtained by purchase with real currency, from a recurring stipend given to members with a Premium membership, and from other players by producing and selling virtual content in Roblox.
Roblox scams
There are a sizable amount of
Events
Roblox occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform.
Roblox occasionally engages in events to promote films, such as ones held to promote Wonder Woman 1984 and Aquaman.[49][50] In 2020, Roblox hosted its first virtual concert, which was compared by Rolling Stone to that of American rapper Travis Scott's virtual concert in Fortnite,[51] during which American rapper Lil Nas X debuted his song "Holiday" to an audience of Roblox players.[51][52][53] In 2021, Swedish singer Zara Larsson performed songs at a virtual party to celebrate her the reissuing of her album Poster Girl.[54] On September 17, 2021, a virtual concert by the American band Twenty One Pilots took place.[55][56] In October 2021, Roblox partnered with Chipotle Mexican Grill to give $1 million of burritos away to the first 30,000 people every day as a part of Chipotle's Halloween Boorito promotion.[57]
History
2004–2005
The
2006–2013
Roblox officially launched on September 1, 2006.
2014–2017
On July 16, 2014, an
In April 2016, Roblox launched Roblox VR for
2018–present
In November 2018, the ability for a player to play as a "guest", without an account, which had been progressively restricted over the previous two years, was removed entirely.[75] In July 2020, Roblox announced the creation of "Party Place", which functions as an online hangout. The feature was created using new technology that had been used during the 2020 Bloxy Awards and was designed in response to the COVID-19 pandemic.[76] Roblox was granted permission to release in China on December 3, 2020.[77]
In October 2021, Roblox experienced its longest downtime to date, with services being unavailable for three days.[78][79][80] In December 2021, Roblox shut down its Chinese servers, stating that they were attempting to create "another version" of the app that allowed Chinese players to access the platform.[81] In July 2022, an archive of internal documents related to the platform's activities in China were leaked by an unidentified hacker. This document revealed that the Roblox Corporation had planned to roll out a variety of changes to the platform in order to comply with Chinese internet censorship laws, and that prior to halting their operations in China they had been concerned that Tencent would hack the platform and attempt to set up a competitor.[82]
In September 2022, Roblox Corporation announced that it planned to add an age rating system, which would allow for moderate portrayals of violence in games flagged as suitable for players aged 13 and over. The company stated that it was wanting to increase the platform's appeal to a young adult audience of users 17–24, which it stated was the fastest-growing demographic on Roblox.[83] On June 20, 2023, Roblox started allowing games rated as only for players 17 years and over, which are permitted to have more graphic violence, romantic themes, and alcohol usage.[84]
On July 27, 2023, Roblox was released as a public beta for the
In March 2024, Roblox introduced two tools to speed up 3D content creation: automatic avatar customisation and a texture generator. Avatar customisation automatically converts 3D body meshes into live animated avatars. Texture generator allows users to create the appearance of objects using text descriptions.[87][88]
Community and culture
Activism
Users of Roblox have been noted for their efforts against
Effects of the COVID-19 pandemic
The COVID-19 pandemic has affected Roblox in numerous ways. Due to quarantines imposed by the pandemic limiting social interaction, Roblox was being used as a way for children to communicate with each other.[92] One of the most noted ways that this method of communication is being carried out is the phenomenon of birthday parties being held on the platform.[93][94] COVID-19 has caused a substantial increase in both the platform's revenue and the number of players on it, in line with similar effects experienced by the majority of the gaming industry, as players forced to remain indoors due to COVID-19 lockdowns spent more time playing video games.[95][96]
The Roblox platform has also been used to stage virtual
"Oof" sound effect
From its release until November 2020, Roblox's sound effect for when a character dies was a sound commonly transcribed and titled as "oof", which became a substantial part of the platform's reputation due to its status as a meme.[99] The sound was originally produced by Joey Kuras[100] for the studio of video game composer Tommy Tallarico for the video game Messiah produced in 2000. This caused the two to enter a copyright dispute, which ended in 2022 when Roblox pulled the sound from their platform and replaced it with a new one.[101][102]
Reception and revenue
Critical reception
Roblox has generally received positive reviews. Common Sense Media gave it 4 out of 5 stars, praising the website's variety of games and ability to encourage creativity in children while finding that the decentralized nature of the platform meant game quality varied, and recommended disabling chat functions for young players to prevent possibly harmful interactions.[103] Patricia E. Vance of the Family Online Safety Institute advised parents to monitor their child's interactions on the platform but praised the platform for "…allowing kids to play, explore, socialize, create and learn in a self-directed way", and granting special praise to Roblox Studio for its ability to encourage children to experience game development.[104] Trusted Reviews, in its overview of the platform, also praised Roblox Studio, stating that "for anyone seeking to develop their computer science skills, or create projects that will instantly receive feedback from a huge audience, the appeal is obvious".[105] Craig Hurda, writing in Android Guys, gave a more moderate review, praising the number of games available and finding that the game was entertaining for children, while also finding that the platform's audio was "hit-or-miss" and declaring that it had limited appeal for adult players.[106]
Criticism and controversies
Inappropriate content
Roblox has received widespread criticism for its chat filtration system.
Though sexual content is prohibited on Roblox, the platform has received substantial criticism for the presence of sexually explicit games and imagery within it. This content includes items such as virtual
Accusations of encouraging consumerism
Roblox has been criticized for making it easy for children to spend large sums of money through
In April 2022,
Extremism
In May 2021, researcher Daniel Kelley of the
Alleged exploitative practices towards children
Roblox has been accused by the investigative journalism YouTube channel People Make Games of "exploiting" child game developers by promising them huge amounts of money when they monetize their games, while only giving them little to no money in return by having high revenue cuts, an exchange rate in selling Robux lower than the rate for buying Robux, and lack of methods to make their games easily discoverable. This was likened to company scrip.[124][125] In a discussion with Axios, Roblox's chief product officer (CPO) Manuel Bronstein responded by saying that Roblox intends to give more money to its community developers.[126]
After Roblox requested the channel to take down the video, People Make Games instead released further accusations of practices endangering
Kardashian-Roblox scandal
The series premiere of The Kardashians, which debuted on April 14, 2022, titled "Burn Them All to the F*cking Ground", led to a public feud between Kim Kardashian and Roblox. In the episode, Kim's son Saint West shows his mother an experience on the platform from a tablet that depicts an image of Kim crying across the skybox and baseplate. She claimed, however, that the person who uploaded the experience had also obtained footage of her and Ray J's sex tape, and that she reacted by crying and claiming to later sue the company. Despite this allegation, the incident has been seen by many as a hoax, and was deceptively edited and staged as a way to cause uproar and false drama.[130]
A spokesperson for Roblox responded by saying "The referenced video was never available on our platform. We have strict moderation and policies to protect our community, including zero tolerance for sexual content of any kind which violates our community rules." and "The text reference to the tape that got around our filters was quickly taken down and fortunately visible only to an extremely small number of people on the platform. We also swiftly took down the associated experience and banned the community developer involved with the incident."[131] An individual close to the Kardashian family denied accusations of faking the event.[132][133]
Games
Due to its status as a user-created games platform, Roblox has a variety of popular games. As of May 2020, the most popular games on Roblox had over 10 million monthly active players each. As of August 2020, at least 20 games had been played more than one billion times, and at least 5,000 have been played more than one million times.
Revenue
During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7 million as of 2017,
Toy lines
In January 2017, toy fabricator Jazwares partnered with Roblox Corporation to produce toy minifigures based on user-generated content created by developers on the platform.[145] The minifigures have limbs and joints similar to that of Lego minifigures, though they are about twice the size.[146] The minifigures have limbs and accessories that are interchangeable. The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures.[147][148] In 2019, Jazwares released a new line of toys, branded as the "Roblox Desktop" series.[149] On April 13, 2021, Roblox partnered with Hasbro to release Roblox-themed Nerf blasters and a Roblox-themed Monopoly edition.[150]
Notes
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