Videomusic
Country | Italy |
---|---|
Programming | |
Language(s) | Italian |
History | |
Launched | April 2, 1984 |
Closed | June 1, 1996 |
Videomusic was an Italian music channel and one of the first music channels in Europe. It was launched in early 1984 and was owned by Marialina Marcucci and Pier Luigi Stefani (VM's Managing Director). It used to air from a location called "Il Ciocco", near Castelvecchio Pascoli, a frazione of Barga in the province of Lucca (Tuscany). A second studio was later opened in Corso Monforte in Milan with the scope of spreading its terrestrial signal to most of the Italian regions. The first music video transmitted was Lionel Richie's "All Night Long".[1] During the first four years of its existence, the Videomusic brand became very popular among young people. The first four VJs were Rick Hutton, Clive Griffiths, Johnny Parker and Tiziana Cappetti. In 1985 they were joined by Claudio De Tommasi.
In 1988, Videomusic's owners bought 90% of pan-European TV channel
In September 1993, the Marcucci family sold Super Channel to the US's NBC, which rebranded it as NBC Super Channel. At the same time, logo and graphic set of Videomusic were changed to a new one due to its similarities with the MTV logo.
In 1994 Videomusic was sold to Film producer
In 1997, the Videomusic logo disappeared, but music programmes were increased more. The intention of rebranding the channel again as Videomusic failed when Cecchi Gori sold it to