Vita Cola
 | |
| Manufacturer | Thüringer Waldquell |
|---|---|
| Flavour | Cola |
| Related products | Coca-Cola |
| Website | Official site of Vita Cola (German) |
Vita Cola is a
History and popularity
Vita Cola started out in the
After the fall of the Berlin Wall and Iron Curtain in 1989, Vita Cola's business quickly collapsed as Western cola brands took its place. However, with the advent of Ostalgie (nostalgia among East Germans for the "old days"), many former GDR products were brought back, Vita Cola being one of the most popular.
The company Thüringer Waldquell from
In Thuringia, Vita Cola had the biggest market share of colas in 2009, even above Coca-Cola.[2] That means that Thuringia is one of the few regions in the world where a regional cola brand is the market leader.[3]
A 2019 news item stated that the product sold a record 89 million liters in 2018 "making it Germany’s most popular domestic cola".[4]
Today there is only one other former East German cola brand in production: Club Cola.[5]
Ingredients
Natural mineral water, Sugar, Carbonic acid, Acidulants (
See also
References
- ^ "KarriereTrends Mitteldeutschland". Archived from the original on 2011-03-18.
- ^ AC Nielsen, Ostdeutschland, Cola/Cola-Mix, 53. KW 2009
- ^ Vita Cola Geschichte Archived 2012-07-24 at the Wayback Machine on the company's homepage
- ^ "These Quirky East German Brands Survived the End of Communism - BNN Bloomberg". BNN. November 9, 2019.
- ^ "Club Cola". Archived from the original on 2016-02-23. Retrieved 2016-02-23.
External links
Media related to Vita Cola at Wikimedia Commons- Official website (in German)
