WMIM
Broadcast area | Toledo metropolitan area |
---|---|
Frequency | 98.3 MHz (HD Radio) |
Branding | 98-3 Nash Icon |
Programming | |
Format | Country music (1980s, 90s and 2000s) |
Affiliations | Michigan Sports Network Westwood One |
Ownership | |
Owner |
|
WKKO, WQQO, WRQN (HD2), WXKR | |
History | |
First air date | July 16, 1967 (as WVMO) |
Former call signs | WVMO (1967-1982) WTWR (1982-2010) |
Call sign meaning | W MIchigan Monroe (original city of license) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 37119 |
Class | A |
ERP | 3,400 watts |
HAAT | 135.1 meters |
Links | |
Public license information | |
Webcast | Listen Live Listen Live via iHeart |
Website | 983NashIcon.com |
WMIM (98.3
WMIM has an effective radiated power (ERP) of 3,400 watts. The transmitter is located in Oregon, Ohio, off Cedar Point Road.[2] WMIM's studios are on Monroe Street in Monroe, Michigan.[3]
History
The 98.3 frequency was
On September 13, 1982, WVMO was purchased by Bruce Lesnick of Lesnick Communications, Inc. He grabbed the call letters WTWR - which had recently been relinquished by an FM station in Detroit - and debuted "Tower 98", with an Adult contemporary music format, which evolved into Top 40/CHR (contemporary hit radio) by the late 1990s. "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station, now under Cumulus ownership, was granted a construction permit to change its city of license to Luna Pier and to move its transmitter south into Lucas County, Ohio, from Monroe County, Michigan.
For a time after the move, the station's playlist was so rhythmic-heavy that it began reporting to Radio & Records as a CHR/Rhythmic contemporary outlet rather than CHR/Pop (although it never did eliminate mainstream pop and rock music from its rotation).
Tower 98 took on the station name change from "Tower 98" to "Tower 98-3" in September 2005. This was when its reporting status went from CHR/Rhythmic back to CHR/Pop. Following the transition from Monroe to Toledo in early 2004, "Tower 98-3" had four programming directors: Terri McCormmick, "Train", Brent Carey and Steve Marshall. From Summer 2005 to Winter 2006, "Tower 98-3" saw its best ratings, defeating rival WVKS in the 18-34 demographic. In September 2007, Cumulus management made Tower 98-3 transition once again to focus on Monroe. After that, the ratings had fallen to a minimal presence in Toledo.
On October 1, 2010, WTWR became WMIM, "Monroe's Best Mix, My 98-3", and returned to an AC format.
On September 30, 2014, Cumulus announced that 98.3 would flip to Country, joining the "Nash Icon" network as 98.3 Nash Icon, on October 3 at 5:00pm. The format flanks market leading sister station WKKO.[4] At 11AM that day, after playing "Don't Stop Believin'" by Journey, WMIM dropped its AC format and began stunting by playing a different genre of music every hour as "98.3 _____ Icon", From 11 to Noon it was classic hits as "98.3 Pop Radio Icon", from Noon to 1PM '70s music as "98.3 Motown Icon", from 1PM to 2:00 pm one hit wonders as "98.3 One Hit Icon", and from 2:00 to 3:00 pm all British bands as "98.3 British Icon". At 5PM the station was introduced as 98.3 Nash Icon.
References
- ^ "Facility Technical Data for WMIM". Licensing and Management System. Federal Communications Commission.
- ^ Radio-Locator.com/WMIM
- ^ 983NashIcon.com/station-information
- ^ WMIM To Flip To Nash Icon from Radio Insight September 30, 2014
External links
- WMIM in the FCC FM station database
- WMIM in Nielsen Audio's FM station database