WBAP-FM

Edit links
Coordinates: 32°46′44″N 96°55′22″W / 32.77889°N 96.92278°W / 32.77889; -96.92278
Source: Wikipedia, the free encyclopedia.

For 96.7 in Flower Mound, Texas (2010–2013), see KTCK-FM. For 96.3 in Fort Worth, Texas (1949–1973), see KSCS.
WBAP-FM
Simulcast of
FCC
Facility ID27299
ClassC2
ERP50,000 watts
HAAT120 meters (390 ft)
Transmitter coordinates
32°46′44″N 96°55′22″W / 32.77889°N 96.92278°W / 32.77889; -96.92278
Links
Public license information
Webcast
Websitewww.wbap.com

WBAP-FM (93.3

studios and offices are in the Victory Park district in Dallas just north of downtown
.

WBAP-FM maintains a

Loop 12 interchange.[2] It has an effective radiated power (ERP) of 50,000 watts, with its tower at 120 meters (394 ft) in height above average terrain (HAAT). This gives WBAP-FM a limited signal, with most Dallas FM stations powered at 100,000 watts, and with towers four times taller than WBAP-FM. It is licensed by iBiquity to broadcast a digital HD Radio
signal. WBAP-FM stopped transmitting its digital signals in late November 2011 and resumed in early January 2012 before ceasing again in 2014. In May 2022, WBAP-FM resumed its digital broadcasts again.

Emergency preparedness

As 93.3 FM simulcasts WBAP, both stations and sister

child abductions are issued.[3]

History and formats

The Zone

Susquehanna Radio
.

93.3 FM began broadcasting on October 31, 1996, as KNBR-FM "The Zone", with an adult alternative format.[4][5] The call sign KNBR-FM was only short-term, as it was changed to KKZN to match the moniker on December 20, 1996.

Merge Radio

After a day-long stunt with episodes of

modern AC format on August 31, 1999. The first song on "Merge" was "Are You Gonna Go My Way?" by Lenny Kravitz. Station management referred to Merge as "the nation's first new digital media station". The name "Merge" was meant to signify the merging of traditional radio with the internet.[6][7]

The Bone

At midnight on January 3, 2002, after playing "

George Thorogood and the Destroyers.[8] The station's slogan was "Classic Texas Rock That Rocks!" This produced an initial spike in ratings, though the station lost much of that audience as the years progressed. The station featured longtime KZPS DJs Sam "Bo" Roberts and "Long" Jim White ("Bo and Jim") in the mornings.[9]

FM 93-3

On April 24, 2009, KDBN began stunting with music from the Dave Matthews Band with limited commercial interruptions. Three days later, the station switched back to adult album alternative as "FM 93-3 - Quality Rock", with the first song being "What's the Frequency, Kenneth?" by R.E.M. On-air staff included The Regular Guys, a morning show syndicated from Atlanta, Alexis (middays), and Scott Gaines (afternoons).[10][11] Among former on-air staff were Gary Thompson (mornings), Pugs and Kelly (afternoons), Candy Stuart, Bo Roberts, Yvonne Monet, Jeff K, Bob Carter, Channing, Jennifer Reed, Kat Von Erick, Debbie Sexxton, Squeaky, Paladin, Logan, Gary Zee, Royce Dex, Barb Smith (traffic reporter), and Rich Phillips (sports reporter). However, this format was short-lived, with poor ratings.

The station was, for a short time, an affiliate of the Dallas Cowboys Radio Network.[12]

i93

On September 2, 2009, the station began stunting again, urging listeners to tune in September 4 at Noon.[13] At that time, the station launched a top 40 format as "i93", and on September 7, a call sign change to KLIF-FM was made.[14]

As a reference to the station's i branding used for newer Cumulus-launched top 40 stations, the station's new top 40 format launched with

WWWQ-FM
.

Hot 93-3

In September 2014, websites were registered showing a possible rebranding or format change to

rhythmic CHR.[15]

On November 14, 2014, at 5 p.m., KLIF-FM began playing

urban AC direction to go full-time with classic hip hop as "Boom 94.5". It is not known if this was done intentionally, or if KLIF-FM was trying to pull a pre-emptive strike to bring the format first to the area before another station picked it up. The flip also resulted in Mediabase changing KLIF-FM's reporting status from Top 40/CHR to rhythmic.[16]

On December 2, 2014, at 6 p.m., KLIF-FM shifted its format to

Nielsen BDS Rhythmic reporting panel.[17]

In September 2015, KLIF-FM gradually returned to more of a mainstream Top 40/CHR format, putting it in competition with KHKS once again, a status affirmed with Mediabase returning KLIF-FM to its pop panel in November.[18] Nielsen BDS continued to have KLIF-FM report to the rhythmic panel until May 2016. It competed with KHKS and, for a time from October 2016 to November 2017, CBS Radio-owned Hot AC-leaning KVIL. Ironically, AM sister station KLIF, during its Top 40 era, was competing with KVIL in the late 1960s. KLIF-FM also, to a lesser extent, competed with KHKS's sister station KDMX.

As of September 2019, KLIF-FM shifted back to a Rhythmic Top 40 direction as it began increasing the amount of

Hip-Hop
currents being played, thus putting it back in competition with KKDA and KBFB again, while continuing to go after KHKS.

KLIF-FM was the third station in the Metroplex to use the "Hot" branding; the first was KRBV (now KJKK) from 1999 to 2001, and the second was KESS-FM (now KDXX) in 2013.

1990s/2000s hits

On December 19, 2022, at midnight, after playing "Goodbyes" by Post Malone featuring Young Thug, KLIF-FM shifted to a 1990s/2000s hits format, though still branded as "Hot 93.3", with the Ariana Grande remix version of "Save Your Tears" by The Weeknd being the first song played. The station focused primarily on music from the 1990s through the 2010s, with a limited number of currents and recurrents remaining. The move took KLIF-FM out of direct competition with KHKS and instead focused their competition with similarly formatted KDMX, and came as the station had slipped under a 1-share in the Nielsen Audio ratings, carrying just a 0.8 in the October and November books, the last under the CHR format. The station moved on from morning host Mason and the syndicated Tino Cochino Show. The Adam Bomb Show returned to mornings, while midday host Ali and program director/afternoon host Sid Kelly remained with the station through the shift.[19] Despite the move, the format would continue to stay in the lower echelon of the Dallas-Ft. Worth area Nielsen Audio market ratings, ending with an 0.8 share for December 2023.

Rumors of a format change intensified with the sudden dismissal of Sid Kelly and subsequent removal of his page from the station website on December 14. KLIF-FM ran jockless in that timeslot afterwards.

WBAP simulcast

Rumors of a format change were unintentionally verified the following day when

Puff Daddy featuring 112 and Faith Evans and "Good Riddance (Time of Your Life)" by Green Day). A sweeper redirecting "Hot" listeners to KPLX and KSCS, followed by a brief historical recap of WBAP's news coverage marked the beginning of the simulcast.[20][21] On January 22, 2024, KLIF-FM changed its call sign to WBAP-FM.[22]

References

  1. ^ "Facility Technical Data for WBAP-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "WBAP-FM 93.3 MHz - Haltom City, TX". radio-locator.com.
  3. ^ "Dallas Fort Worth Local Plan" (PDF). Texas Association of Broadcasters. Archived from the original (PDF) on July 4, 2008. Retrieved May 5, 2008.
  4. Dallas Morning News
    . October 26, 1996.
  5. ^ Susquehanna Unveils `The Zone' In Dallas (Radio & Records, January 11, 1996, page 1)
  6. Dallas Morning News
    . September 12, 1999.
  7. ^ '8Os Channel Name Might Get 86'd (Radio & Records, March 9, 1999, page 32)
  8. Dallas Morning News
    . January 4, 2002.
  9. ^ Susquehanna's KKMR Throws Dallas A `Bone' (Radio & Records, November 1, 2002, page 18)
  10. ^ ""93.3 The Bone" Dallas Becomes "Quality Rock 93.3" - RadioInsight".
  11. ^ Great Moments In Syndicationosity (Radio & Records, January 5, 2009, page 12)
  12. ^ "Dallas Cowboys on Radio". DallasCowboys.com. Archived from the original on December 8, 2007. Retrieved December 12, 2007.
  13. ^ Whitt, Richie (September 4, 2009). "Whitt's End: 9.4.09". Dallas Observer.
  14. ^ Dallas watches the stunting at 93.3, and speculates about "KLIF-FM"[permanent dead link] - Radio-Info.com Archived January 3, 2012, at the Wayback Machine (released September 2, 2009)
  15. ^ a b I93 Dallas Relaunches As Hot 93.3 - Radio Insight (released October 3, 2014)
  16. ^ "Classic Hip-Hop Duel Breaks Out In Dallas" from Radio Insight (November 15, 2014)
  17. ^ a b Hot 93.3 Dallas Flips to Rhythmic CHR from Radio insight (January 25, 2015)
  18. ^ Mediabase Panel Changes from All Access (November 16, 2015)
  19. ^ Hot 93.3 Dallas Moves to 90s/2000s Hits Radioinsight - December 19, 2022
  20. ^ WBAP Announces Launch of 93.3 Simulcast - RadioInsight (published January 2, 2024)
  21. ^ "Format Change: KLIF-FM/Haltom City, Texas Flips to WBAP Simulcast - January 3, 2024" – via www.youtube.com.
  22. ^ "Form 380 - Change Request". Federal Communications Commission. Retrieved January 18, 2024.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=WBAP-FM&oldid=1221188587"