WHLD
kHz | |
Branding | Talk 1270 |
---|---|
Programming | |
Format | Conservative talk |
Affiliations | Fox News Radio Compass Media Networks Westwood One |
Ownership | |
Owner |
|
WBBF, WEDG, WGRF, WHTT-FM | |
History | |
First air date | May 20, 1940 |
Call sign meaning | Hilda Lewis Carpenter Hull (wife of founder) |
Technical information | |
Facility ID | 7822 |
Class | B |
Power | 5,000 watts day 1,000 watts night |
Links | |
Webcast | Listen live |
Website | talk1270.com |
WHLD (1270
By day, WHLD is powered at 5,000 watts. But to protect other stations from interference, at night it reduces power to 1,000 watts. The transmitter is off Cloverbank Road at Sawgrass Court in Hamburg.[1] It uses a directional antenna with a five-tower array. The studios are on James E. Casey Drive in Buffalo along with its Cumulus Media sister stations.
History
Earl Clement Hull
On May 20, 1940
, the stationIn 1940, he returned to Niagara Falls to establish WHLD. The radio station often programmed classical music and featured local artists. Among them was a continuing program of classical piano duets played by Niagara Falls pianist Harold Bradley and his friend John Peirce Langs of Buffalo. In 1946, an FM station was added, 98.5 WHLD-FM (now WKSE). In its early decades, WHLD-FM mostly simulcast WHLD 1270, but later switched to beautiful music. It changed its call letters to WZIR-FM in 1980.
Changes in ownership
Locally owned Butler Communications Corporation bought WHLD and its sister station WZIR-FM in May 1980. During the Butler Communications days, WHLD played adult standards and big band music on weekdays, with some ethnic programming on weekends. The station was billed as "The Station of the Nations", and owner Paul Butler's daughter Mary Ann Butler gave the station its tag line, "The Sound of the Falls." Veteran Buffalo Radio Personality John LaMond began his career at WHLD in 1981.
In August 1999, WHLD was purchased by
Urban gospel and adult standards
The station then began an
WHLD, back under the control of Citadel Broadcasting Corporation, then switched to an automated adult standards format, becoming the first adult standards station in the market since WECK dropped the format in 2006.[6] On August 11, 2010, WHLD began branding itself "Swing 1270" featuring vocalists associated with the Great American Songbook.[7] Harv Moore, a well-known local radio personality, was added as the first disc jockey in April 2011. Its only competitor for the adult standards market in Western New York was distant but powerful 50,000 watt CFZM, located in Toronto.[citation needed]
Sports radio
Cumulus Media bought WHLD and other Citadel stations in a deal approved in September 2011.
WHLD acquired the rights to
On September 1, 2016, WHLD made a deal to carry radio the broadcasts of Syracuse Orange basketball and football in the Buffalo market, as well as Notre Dame Fighting Irish football's national broadcasts in weeks where the Irish and Orange games are played at different times.[13]
Talk radio
On May 24, 2021, Cumulus changed WHLD's format to
WHLD now competes primarily with 930 WBEN, a Buffalo news/talk station, owned by Audacy. With WHLD carrying the Westwood One talk line-up, The Mark Levin Show, previously heard on WBEN, shifted to WHLD.
Previous logo
References
- ^ Radio-Locator.com/WHLD
- ^ Article by Geoff Kelly ArtVoice February 23, 2006, retrieved August 10, 2010. Contrary to the article, gospel programming was only a part of the previous brokered programming format.
- ^ 2006 in review fybush.com
- ^ Totally Gospel website Retrieved October 28, 2011
- ^ WFWO Retrieved October 28, 2011.
- ^ Fybush.com
- ^ It's back to the future on WHLD 1270 AMBuffalo News August 12, 2010; retrieved August 14, 2010
- Buffalo Business First. Retrieved January 24, 2013.
- ^ Connors, Greg (January 6, 2012). "1270 The Fan will debut Monday". The Buffalo News. Retrieved January 7, 2013.
- Buffalo News. Retrieved January 24, 2013.
- ^ "National NFL, college games headed to 1270 the Fan and 103.3 the Edge - Talkin' TV". Archived from the original on August 21, 2015. Retrieved August 20, 2015.
- ^ ""The Tim Graham Show" debuts tonight on 1270 the Fan - BN Blitz". Archived from the original on September 15, 2016. Retrieved September 14, 2016.
- ^ "1270 the Fan to carry Syracuse, Notre Dame football - Talkin' TV". Archived from the original on September 3, 2016. Retrieved September 2, 2016.
- ^ Cumulus Launches Talk 1270 Buffalo Radioinsight - May 25, 2021
External links
- Talk 1270 official website
- WHLD in the FCC AM station database
- WHLD in Nielsen Audio's AM station database