Wasabröd
 | This article needs additional citations for verification. (June 2020) |
| Formerly |
|
|---|---|
| Founded | 1919 in Barilla Alimentare S.p.A. (from 1999) |
| Website | wasa |
Wasabröd is a
History
The first bakery in Skellefteå, founded by Karl Edvard Lundström, was supplemented by another, completely mechanized, one in Filipstad in 1931, which has since become the main seat of the corporation. It later acquired several other Swedish bakeries. It started exporting bread in the 1940s, with the first foreign subsidiary founded in Denmark in 1965 and the first foreign bakery built in Celle in Germany in 1967. In the early 21st century Wasabröd sells about 80% of its production outside Sweden.
K. E. Lundström, the founder of the company, had run his own bakery in Skellefteå since 1915 (Firma K. E. Lundström), with the corporation founded in 1919, AB Skellefteå spisbrödsfabrik, taking its original name from the hometown. The Filipstad subsidiary which developed into the main part of the company took the name AB Wasa spisbrödsfabrik in 1934, which was shortened to AB Wasabröd in 1964. The brand Wasa was originally that of one particular product, Vasaknäcke, featuring an image of King
Barilla's bakery in Filipstad employs 440 people and produces 33,000 tonnes of crispbread annually.[2] In 2009-2014, the owner invested 150 million in the Filipstad factory to modernise the equipment.[3]
Products
Wasabröd produces a wide variety of crispbreads. The original crisp bread is made of rye, but their various products include sesame, wheat, and other grains. Like matzo, Wasa is noted for its long shelf life.
Royal warrant
The company has the status of a Purveyor to the Royal Court of Sweden.
See also
- House of Vasa
- List of Swedish companies
- List of companies of Italy
References
- ^ About the company
- ^ Ilmrud, Sandra; Wennberg, Linda (2014-08-12). "Produktionsekonomiska förbättringar hos Wasabröd i Filipstad" (PDF). pp. 1–133. Archived from the original (PDF) on 2014-08-12. Retrieved March 18, 2023.
- ^ "150 miljoner kronor investeras i Wasabröds knäckebrödsbageri i... - Wasabröd AB". 2014-08-08. Archived from the original on 2014-08-08. Retrieved 2022-10-16.
External links
Media related to Wasa (brand) at Wikimedia Commons- Wasa homepage
