Yosyp Pintus

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Yosyp Pintus
Born
Йосип Пінтус

(1981-09-25) September 25, 1981 (age 42)
Other namesIosif (Joseph) Pintus
Occupation(s)Businessman, entrepreneur
Known forfounder and owner of RBC-Ukraine

Yosyp Pintus (also referred to as Joseph or Ioseph; born September 25, 1981) is a Ukrainian media proprietor and businessman who is the co-founder, CEO, and director of the information agency RBC-Ukraine initially founded in 2006 as a division of the Russian agency RBC. In 2010, "RBC-Ukraine" left the Russian holding, and in 2015 it completely came under the control of Pintus. RBC (Russia) attempted to challenge this in court but lost the case.

Pintus is also the director of LLC "RBC-UKRAINE", the company that was the operator of the site rbc.ua until 2015 and whose owner is the company LLC "Mass Media Group". Until 2012, "Mass Media Group" was owned by the Cypriot company "RBC Investments (Cyprus) Limited", owned by Russian businessman Herman Kaplun. Kaplun remained the manager of its bank accounts in the Russian Federation. As of 2024, the company "Mass Media Group" is owned by THORNLEY INVESTMENTS LTD, which is listed among the companies affiliated with the Russian holding RBC.[1][2]

Biography

Joseph (Iosif) Pintus was born in Ufa (Bashkir ASSR). He graduated from high school No. 11 in Mykolaiv. In 2003, he graduated from the law faculty of the National Academy of Management in Kyiv.

That same year, he started his business: the hosting company "Ukrainian Business Technologies". The money received from the hosting provider was decided to be invested in the banner business, popular at that time in Ukraine. Therefore, in 2004, he launched the banner network "MBN" (Master Banner Network). It included exclusively online media, and the main condition for cooperation was the placement of the banner in the most advantageous place. Thus, the overall high CTR of the network was achieved, and it was beneficial for information platforms to exchange such advertising. By the early 2000s, MBN becomes one of the most popular advertising networks in Ukraine.[3]

In 2006, Yosyp Pintus and Volodymyr Shultz, together with "RosBusinessConsulting" ("RBC"), founded the Ukrainian information agency "RBC-Ukraine", which as of February 2020 is the most visited among Ukrainian online publications, according to data from the international online research agency Gemius.

In 2008, he opened the commodity-news media platform "Traffim",[4] which by 2019 was among the three largest traffic networks in Ukraine.[5] That same year, Pintus left the founders of "MBN", and in 2019 left the owners of the "Traffim" platform, focusing the main attention on the development of the information agency.

Pintus is the only media businessman among the owners of the five most popular Ukrainian online media, which mostly belong to either oligarchs or officials.

RBC-Ukraine

According to Pintus, "RBC-Ukraine" was historically an information agency. Even in 2010, Pintus claimed that there was nothing in common between "RBC-Ukraine" and the Russian "RBC" except for the brand.[6] This was indirectly confirmed by the absence of mentions of the Ukrainian agency in the annual report of the Russian RBC for 2010.[7]

From April 2015, the founder of the information agency "RBC-Ukraine" (certificate No. 402—264 PR from 4 June 2015) becomes the company "UBT". The trade mark "RBC" (certificate No. 58683 from 11 October 2005) in Ukraine belongs to the company "RBC-Media".[8] The director of both companies is Pintus.[9]

The project quickly found its niche in the Ukrainian media market and continues to dynamically develop its audience. Moreover, in 2012, "RBC-Ukraine" received an award in the nomination "Internet Media of the Year" according to the "Person of the Year" program.[10][11]

In 2014, the agency officially separated from its Russian partner, which soon led to its being blocked in the territory of the Russian Federation for "extremist materials".[12] Journalists of the publication assumed that the formal reason for the blocking was an article titled "Putin died" (Russian: Путин умер), which appeared on the subsidiary project "Styler".[13]

In 2015, Pintus explained the success of "RBC-Ukraine" as follows:

Today, it is impossible to be sluggish, heavy. In the internet, the relevance of an event can disappear in 4 seconds. The competition for the primary source is huge. You need lightning-fast reaction, otherwise, the information will appear everywhere — and there will be no sense in posting it. We provide information, and the reader decides. We cannot publish any conclusions in the news, assert anything. For this, there is the author's column. Or author's articles.

According to him, the core audience of "RBC-Ukraine" are top managers, middle managers, officials. Specifically for mass marketing, the "Styler" section was created.

As of the beginning of 2020, "RBC-Ukraine" topped the ranking of the most visited Ukrainian internet publications, according to data from the international online research agency Gemius.[14]

Companies accused of money laundering

As of 2024, Pintus is the director and co-owner of the LLC "UBT Media",

military-industrial complex.[20]

Family

Pintus has two children. [citation needed]

References

  1. ^ "List of Affiliated Persons". E-disclosure (in Russian).
  2. ^ "Who owns Ukrainian news agencies (CORRECTED)". Detector Media. 25 April 2016.
  3. ^ "About the company". RBC-Ukraine.
  4. ^ "RBK INVESTMENTS (CYPRUS) LIMITED". opencorporates.
  5. ^ "RBC INVESTMENTS (CYPRUS) LIMITED". Ministry of Commerce, Industry and TourismDepartment of Companies and Intellectual Property. 18 March 2024.
  6. ^ "Yosyp Pintus, RBC-Ukraine: "If the state does not change its attitude to online business, we may simply lose the internet economy"". AIN.UA. 21 May 2012. Archived from the original on 16 July 2016. Retrieved 16 July 2016.
  7. ^ "All that is secret becomes public. Ukrainians in offshore". minfin.com.ua (in Russian). Retrieved 18 March 2024.
  8. ^ "Database "Registered in Ukraine marks for goods and services"". base.uipv.org. Archived from the original on 4 November 2018. Retrieved 2 November 2018.
  9. ^ "Free request". usr.minjust.gov.ua. Archived from the original on 20 September 2016. Retrieved 2 November 2018.
  10. ^ "Internet portal "RBC-Ukraine"". ludinaroku.com.ua. Archived from the original on 20 September 2016. Retrieved 16 July 2016.
  11. ^ "RBC-Ukraine recognized as the best internet media of the year" (in Ukrainian). Archived from the original on 19 September 2016. Retrieved 16 July 2016.
  12. ^ Свобода, Радіо (29 January 2016). "In Russia, the site of the agency "RBC-Ukraine" was blocked for "extremist materials"". Радіо Свобода. Archived from the original on 19 September 2016. Retrieved 16 July 2016.
  13. ^ ""Putin died": last year's clip is relevant again" (in Russian). Archived from the original on 29 January 2016. Retrieved 16 July 2016.
  14. ^ "RBC-Ukraine leads the ranking of the most visited news publications for January". RBC-Ukraine (in Russian). Archived from the original on 25 January 2022. Retrieved 4 March 2020.
  15. ^ "EDRPOU code 43835235 — LLC "UBT MEDIA" — Opendatabot". opendatabot.ua (in Ukrainian). 12 March 2024. Retrieved 18 March 2024.
  16. ^ "Who owns Ukrainian news agencies (CORRECTED)". Detector Media. 25 April 2016.
  17. ^ "About the company". RBC-Ukraine.
  18. ^ "RBK INVESTMENTS (CYPRUS) LIMITED". opencorporates.
  19. ^ "RBC INVESTMENTS (CYPRUS) LIMITED". Ministry of Commerce, Industry and TourismDepartment of Companies and Intellectual Property. 18 March 2024.
  20. ^ "All that is secret becomes public. Ukrainians in offshore". minfin.com.ua (in Russian). Retrieved 18 March 2024.
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