2016 Summer Olympics marketing
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2016 Summer Olympics |
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2016 Summer Olympics marketing was a long running campaign that began when
Symbols
Emblem
The official emblem for the 2016 Summer Olympics was designed by the Brazilian agency Tatíl Design and unveiled on 31 December 2010, winning in a competition against 139 agencies.
The logo has been noted as evoking Henri Matisse's painting Dance. There were also allegations by the Colorado-based Telluride Foundation that the logo had been plagiarised from its own. While also consisting of several figures linked in motion, the Telluride Foundation logo contains four figures. This is not the first time that the foundation had alleged plagiarism of its logo by a Brazilian event; in 2004, the linked figures element had been copied for the logo of Carnival celebrations in Salvador. Gelli defended the allegations, stating that the concept of figures linked in embrace was not inherently original as it was "an ancient reference" and "in the collective unconscious". Gelli cited Dance as an influence of the logo's concept, and stated that the designers had intentionally aimed to make the interpretation of the concept as dissimilar to others as possible.[3]
Slogan
The official slogan for the 2016 Summer Olympics was "A New World" (Portuguese: Um Mundo Novo). It was chosen to highlight the commitment of the Games organisers towards world peace, a united world, a better place to live, as well as a legacy for future generations through the hosting of the Olympic Games. This motto was chosen on account of the fact that this edition was the first to be held in South America.[4][5][6]
Look of the Games
Mascots
The
Video games
Alongside with the
Virtual Reality
A basketball 360-degree video was produced in collaboration with Samsung and Two Bit Circus. [13]
Corporate sponsorship and advertising
Sponsors
Worldwide Olympic Partners | |
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Official sponsors | |
Official supporters |
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Official suppliers |
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Suppliers |
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See also
References
- ^ Nudd, Tim (14 August 2012). "Hated the London 2012 Logo? You Might Like Rio 2016 Better Brazil's Tatíl Design tells story of its creation". Adweek. Retrieved 14 August 2012.
- ^ "Rio 2016 motif is "first 3D logo in the history of the Olympics" says designer". Dezeen. 11 August 2016. Retrieved 16 August 2016.
- ^ "Telluride Foundation says Brazil stole its logo for Olympics". The Denver Post. Archived from the original on 10 May 2016. Retrieved 7 May 2016.
- ^ Palmer, Dan (15 June 2016). "Rio 2016 launch "A New World" slogan". www.insidethegames.biz. Retrieved 26 December 2017.
- ^ "A New World: Rio 2016 unveils official slogan for Olympic". en.olympic.cn. 15 June 2016. Retrieved 26 December 2017.
- ^ Belen, Nelson (16 June 2016). "Rio 2016 Games Unveils Olympic Slogan: A New World". The Rio Times. Retrieved 26 December 2017.
- ^ a b "Meet the Rio 2016 Olympic and Paralympic Games mascots and help choose their names". Rio 2016. 23 November 2014. Archived from the original on 9 August 2016. Retrieved 25 July 2016.
- ^ Quarrell, Dan (22 July 2016). "2016 Rio Olympics: Biggest stars, dates, schedule, mascots, logo, Usain Bolt 'triple triple', Zika". Eurosport. Retrieved 30 July 2016.
- ^ "Rio 2016: Olympic and Paralympic mascots launched". BBC Sport. Retrieved 24 November 2014.
- ^ "Rio 2016 Olympic and Paralympic mascots named Vinicius and Tom by public vote". Rio 2016. 14 December 2014. Archived from the original on 8 August 2016. Retrieved 8 August 2016.
- ^ Gordon, Aaron (17 August 2016). "Olympic Wrestling Uses Stuffed Animals for Replay Challenges". Vice Sports. Vice Media. Archived from the original on 17 August 2016. Retrieved 22 August 2016.
- ^ Dornbrush, Jonathan (August 2, 2016). "Overwatch Summer Games Seasonal Event, New Brawl Released". IGN. Retrieved December 13, 2017.
- ^ "Take a Look Inside Two Bit Circus". 27 December 2016.