General Electric

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General Electric Company
Products
RevenueIncrease US$67.954 billion (2023)
Increase US$9.029 billion (2023)
Increase US$9.443 billion (2023)
Total assetsDecrease US$163.05 billion (2023)
Total equityDecrease US$28.579 billion (2023)
Number of employees
125,000 (2023)
Subsidiaries
Websitewww.ge.com Edit this at Wikidata
Footnotes / references
[1]

General Electric Company (GE) is an American

additive manufacturing, and venture capital and finance.[2][3][4]

In 2020, GE ranked among the

gross revenue.[5] In 2023, the company was ranked 64th in the Forbes Global 2000.[6] In 2011, GE ranked among the Fortune 20 as the 14th most profitable company, but later very severely underperformed the market (by about 75%) as its profitability collapsed.[7][8][9] Two employees of GE – Irving Langmuir (1932) and Ivar Giaever (1973) – have been awarded the Nobel Prize.[10]

On November 9, 2021, the company announced it would divide itself into three public companies. On July 18, 2022, GE unveiled the brand names of the companies it will create through its planned separation: GE Aerospace, GE HealthCare and GE Vernova.[11][12] The new companies will be focused on aerospace, healthcare, and energy (renewable energy, power, and digital). The first spin-off of GE HealthCare was finalized on January 4, 2023;[13] GE continues to hold 13.5% of shares and intends to sell the remaining over time.[14] This will be followed by the spin-off of GE's portfolio of energy businesses which plan to become GE Vernova in 2024.[15] Following these transactions, GE will be an aviation-focused company; GE Aerospace will be the legal successor of the original GE.[16][17][18]

History

Formation

General Electric in Schenectady, New York, aerial view, 1896
Plan of Schenectady plant, 1896[19]
General Electric Building at 570 Lexington Avenue, New York

During 1889, Thomas Edison (1847–1931) had business interests in many electricity-related companies, including Edison Lamp Company, a lamp manufacturer in East Newark, New Jersey; Edison Machine Works, a manufacturer of dynamos and large electric motors in Schenectady, New York; Bergmann & Company, a manufacturer of electric lighting fixtures, sockets, and other electric lighting devices; and Edison Electric Light Company, the patent-holding company and financial arm for Edison's lighting experiments, backed by J. P. Morgan (1837–1913) and the Vanderbilt family.[20]

In 1889,

Sprague Electric Railway & Motor Company in the same year.[21][22] The consolidation did not involve all of the companies established by Edison; notably, the Edison Illuminating Company, which would later become Consolidated Edison, was not part of the merger.[citation needed
]

In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged a few years later with Thomson-Houston Electric Company, led by Charles Coffin. In 1887, Hart left to become superintendent of the Edison Electric Company.[23] General Electric was formed through the 1892 merger of Edison General Electric Company and Thomson-Houston Electric Company with the support of Drexel, Morgan & Co.[22] The original plants of both companies continue to operate under the GE banner to this day.[24]

The General Electric business was incorporated in New York, with the Schenectady plant used as headquarters for many years thereafter. Around the same time, General Electric's Canadian counterpart, Canadian General Electric, was formed.[25]

In 1893, General Electric bought the business of Rudolf Eickemeyer in Yonkers, New York, along with all of its patents and designs. Eickemeyer's firm had developed transformers for use in the transmission of electrical power.[26]

Public company

In 1896, General Electric was one of the original 12 companies listed on the newly formed Dow Jones Industrial Average,[27] where it remained a part of the index for 122 years, though not continuously.[28]

1945 magazine ad for an FM radio with pictures of Miranda
Carmen Miranda in a 1945 advertisement for a General Electric FM radio in The Saturday Evening Post

In 1911, General Electric absorbed the National Electric Lamp Association (NELA) into its lighting business. GE established its lighting division headquarters at Nela Park in East Cleveland, Ohio. The lighting division has since remained in the same location.[29]

RCA and NBC

Owen D. Young, through GE, founded the

National Broadcasting Company (NBC), which built two radio broadcasting networks. In 1930, General Electric was charged with antitrust violations and was ordered to divest itself of RCA.[31]

Television

In 1927,

W2XAD: the pictures were picked up on 1.5 square inch (9.7 square centimeter) screens in the homes of four GE executives. The sound was broadcast on GE's WGY (AM).[citation needed
]

Experimental television station W2XAD evolved into the station WRGB which, along with WGY and WGFM (now WRVE), was owned and operated by General Electric until 1983.[34] In 1965, the company expanded into cable with the launch of a franchise, which was awarded to a non-exclusive franchise in Schenectady through subsidiary General Electric Cablevision Corporation.[35] On February 15, 1965, General Electric expanded its holdings in order to acquire more television stations to meet the maximum limit of the FCC, and more cable holdings through subsidiaries General Electric Broadcasting Company and General Electric Cablevision Corporation.[36]

The company also owned television stations such as KOA-TV (now KCNC-TV) in Denver[37] and WSIX-TV (later WNGE-TV, now WKRN) in Nashville,[38] but like WRGB, General Electric sold off most of its broadcasting holdings, but held on to the Denver television station[39] until in 1986, when General Electric bought out RCA and made it into an owned-and-operated station by NBC. It even stayed on until 1995 when it was transferred to a joint venture between CBS and Group W in a swap deal, alongside KUTV in Salt Lake City for longtime CBS O&O in Philadelphia, WCAU-TV.[40]

Former General Electric-owned stations

Stations are arranged in alphabetical order by state and city of license.

City of license / Market Station Channel
TV (RF)
Years owned Current ownership status
Denver, Colorado
KCNC-TV 4 (35) 1968–1986 CBS owned-and-operated station, owned by CBS News and Stations
Albany, New York WRGB 6 (35) 1942–1983 CBS affiliate owned by Sinclair Broadcast Group
Nashville, Tennessee WKRN-TV 2 (27) 1966–1983 ABC affiliate owned by Nexstar Media Group

Radio stations

AM Station FM Station
City of license / Market Station Years owned Current ownership status
San Francisco KGO 810 1924–1945 owned by Cumulus Media
KFOG 104.5 1974–1986 KNBR-FM, owned by Cumulus Media
Denver KOA 850
  • 1924–1953
  • 1968–1983
owned by iHeartMedia
KOAQ 103.5 1968–1983 KRFX, owned by iHeartMedia
Boston WJIB 96.9 1972–1983 WBQT, owned by Beasley Broadcast Group
Albany - Schenectady - Troy, N.Y. WGY 810 1922–1983 owned by iHeartMedia
WGFM 99.5 1939–1983 WRVE, owned by iHeartMedia
Nashville
WSIX 980 1966–1983 WYFN, owned by Bible Broadcasting Network
WSIX-FM 97.9 1966–1983 owned by iHeartMedia

Power generation

Led by

Whittle W.1 jet engine that was demonstrated in the United States in 1941.[43] GE was ranked ninth among United States corporations in the value of wartime production contracts.[44] Although, their early work with Whittle's designs was later handed to Allison Engine Company. GE Aviation then emerged as one of the world's largest engine manufacturers, bypassing the British company, Rolls-Royce plc
.

Some consumers boycotted GE light bulbs, refrigerators and other products during the 1980s and 1990s. The purpose of the boycott was to protest against GE's role in nuclear weapons production.[45]

In 2002, GE acquired the wind power assets of Enron during its bankruptcy proceedings.

Enron Wind was the only surviving U.S. manufacturer of large wind turbines at the time, and GE increased engineering and supplies for the Wind Division and doubled the annual sales to $1.2 billion in 2003.[47] It acquired ScanWind in 2009.[48][49]

In 2018, GE Power garnered press attention when a model 7HA gas turbine in Texas was shut down for two months due to the break of a

Chubu Electric of Japan and Électricité de France also had units that were impacted. Initially, GE did not realize the turbine blade issue of the 9FB unit would impact the new HA units.[51]

Computing

GE was one of the eight major computer companies of the 1960s along with

process control computers, and the DATANET-30 and Datanet 355 message switching computers (DATANET-30 and 355 were also used as front end processors for GE mainframe computers). A Datanet 500 computer was designed, but never sold.[53]

In 1956 Homer Oldfield had been promoted to General Manager of GE's Computer Department. He facilitated the invention and construction of the Bank of America ERMA system, the first computerized system designed to read magnetized numbers on checks. But he was fired from GE in 1958 by Ralph J. Cordiner for overstepping his bounds and successfully gaining the ERMA contract. Cordiner was strongly against GE entering the computer business because he did not see the potential in it.

In 1962, GE started developing its

ring-oriented security
. Active development of Multics continued until 1985.

GE got into computer manufacturing because in the 1950s they were the largest user of computers outside the

Appliance Park" was the first non-governmental site to host one.[54] However, in 1970, GE sold its computer division to Honeywell, exiting the computer manufacturing industry,[52] though it retained its timesharing operations for some years afterwards. GE was a major provider of computer time-sharing services, through General Electric Information Services (GEIS, now GXS), offering online computing services that included GEnie
.

In 2000, when United Technologies Corp. planned to buy Honeywell, GE made a counter-offer that was approved by Honeywell.[55] On July 3, 2001, the European Union issued a statement that "prohibit the proposed acquisition by General Electric Co. of Honeywell Inc.".[56] The reasons given were it "would create or strengthen dominant positions on several markets and that the remedies proposed by GE were insufficient to resolve the competition concerns resulting from the proposed acquisition of Honeywell".[56]

On June 27, 2014, GE partnered with collaborative design company Quirky to announce its connected LED bulb called Link. The Link bulb is designed to communicate with smartphones and tablets using a mobile app called Wink.[57]

GE Global Operations Center in Downtown Cincinnati, Ohio

Acquisitions and divestments

In December 1985, GE reacquired the RCA Corporation, primarily to gain ownership of the

PaineWebber in 1994.[59]

In 2002,

GXS, is based in Gaithersburg, Maryland. GXS is a provider of business-to-business e-commerce solutions. GE maintains a minority stake in GXS.[60] Also in 2002, GE Wind Energy was formed when GE bought the wind turbine manufacturing assets of Enron Wind after the Enron scandals.[46][47][61]

In 2004, GE bought 80% of Vivendi Universal Entertainment, the parent of

mortgage and life insurance assets into an independent company, Genworth Financial, based in Richmond, Virginia.[62]

Genpact formerly known as GE Capital International Services (GECIS) was established by GE in late 1997 as its captive India-based BPO. GE sold 60% stake in Genpact to General Atlantic and Oak Hill Capital Partners in 2005 and hived off Genpact into an independent business. GE is still a major client to Genpact today, for services in customer service, finance, information technology, and analytics.[63][64]

In May 2007, GE acquired

Smiths Aerospace for $4.8 billion.[65] Also in 2007, GE Oil & Gas acquired Vetco Gray for $1.9 billion,[66][67] followed by the acquisition of Hydril Pressure & Control in 2008 for $1.1 billion.[68][69]

GE Plastics was sold in 2008 to SABIC (Saudi Arabia Basic Industries Corporation). In May 2008, GE announced it was exploring options for divesting the bulk of its consumer and industrial business.[70][71]

On December 3, 2009, it was announced that NBCUniversal would become a joint venture between GE and cable television operator Comcast. Comcast would hold a controlling interest in the company, while GE would retain a 49% stake and would buy out shares owned by Vivendi.[72]

Vivendi would sell its 20% stake in NBCUniversal to GE for US$5.8 billion. Vivendi would sell 7.66% of NBCUniversal to GE for US$2 billion if the GE/Comcast deal was not completed by September 2010 and then sell the remaining 12.34% stake of NBCUniversal to GE for US$3.8 billion when the deal was completed or to the public via an IPO if the deal was not completed.[73][74]

On March 1, 2010, GE announced plans to sell its 20.85% stake in Turkey-based Garanti Bank.[75] In August 2010, GE Healthcare signed a strategic partnership to bring cardiovascular Computed Tomography (CT) technology from start-up Arineta Ltd. of Israel to the hospital market.[76] In October 2010, GE acquired gas engines manufacturer Dresser Industries in a $3 billion deal and also bought a $1.6 billion portfolio of retail credit cards from Citigroup Inc.[77][78] On October 14, 2010, GE announced the acquisition of data migration & SCADA simulation specialists Opal Software.[79] In December 2010, for the second time that year (after the Dresser acquisition), GE bought the oil sector company Wellstream, an oil pipe maker, for 800 million pounds ($1.3 billion).[80]

In March 2011, GE announced that it had completed the acquisition of privately held Lineage Power Holdings from The Gores Group.[81] In April 2011, GE announced it had completed its purchase of John Wood plc's Well Support Division for $2.8 billion.[82]

In 2011, GE Capital sold its $2 billion Mexican assets to Santander for $162 million and exited the business in Mexico. Santander additionally assumed the portfolio debts of GE Capital in the country. Following this, GE Capital focused in its core business and shed its non-core assets.[83]

In June 2012, CEO and President of GE Jeff Immelt said that the company would invest 3 billion to accelerate its businesses in Karnataka.[84] In October 2012, GE acquired $7 billion worth of bank deposits from MetLife Inc.[85]

On March 19, 2013, Comcast bought GE's shares in NBCU for $16.7 billion, ending the company's longtime stake in television and film media.[86]

In April 2013, GE acquired oilfield pump maker Lufkin Industries for $2.98 billion.[87]

In April 2014, it was announced that GE was in talks to acquire the global power division of French engineering group Alstom for a figure of around $13 billion.[88] A rival joint bid was submitted in June 2014 by Siemens and Mitsubishi Heavy Industries (MHI) with Siemens seeking to acquire Alstom's gas turbine business for €3.9 billion, and MHI proposing a joint venture in steam turbines, plus a €3.1 billion cash investment. In June 2014 a formal offer from GE worth $17 billion was agreed by the Alstom board. Part of the transaction involved the French government taking a 20% stake in Alstom to help secure France's energy and transport interests and French jobs. A rival offer from Siemens-Mitsubishi Heavy Industries was rejected. The acquisition was expected to be completed in 2015.[89] In October 2014, GE announced it was considering the sale of its Polish banking business Bank BPH.[90]

Later in 2014, General Electric announced plans to open its global operations center in Cincinnati, Ohio.[91] The Global Operations Center opened in October 2016 as home to GE's multifunctional shared services organization. It supports the company's finance/accounting, human resources, information technology, supply chain, legal and commercial operations, and is one of GE's four multifunctional shared services centers worldwide in Pudong, China; Budapest, Hungary; and Monterrey, Mexico.[92]

In April 2015, GE announced its intention to sell off its property portfolio, worth $26.5 billion, to

The Blackstone Group.[93] It was announced in April 2015 that GE would sell most of its finance unit and return around $90 billion to shareholders as the firm looked to trim down on its holdings and rid itself of its image of a "hybrid" company, working in both banking and manufacturing.[94] In August 2015, GE Capital agreed to sell its Healthcare Financial Services business to Capital One for US$9 billion. The transaction involved US$8.5 billion of loans made to a wide array of sectors including senior housing, hospitals, medical offices, outpatient services, pharmaceuticals and medical devices.[95] Also in August 2015, GE Capital agreed to sell GE Capital Bank's on-line deposit platform to Goldman Sachs. Terms of the transaction were not disclosed, but the sale included US$8 billion of on-line deposits and another US$8 billion of brokered certificates of deposit. The sale was part of GE's strategic plan to exit the U.S. banking sector and to free itself from tightening banking regulations. GE also aimed to shed its status as a "systematically important financial institution".[96]

In September 2015, GE Capital agreed to sell its transportation-finance unit to Canada's Bank of Montreal. The unit sold had US$8.7 billion (CA$11.5 billion) of assets, 600 employees and 15 offices in the U.S. and Canada. Exact terms of the sale were not disclosed, but the final price would be based on the value of the assets at closing, plus a premium according to the parties.[97] In October 2015, activist investor Nelson Peltz's fund Trian bought a $2.5 billion stake in the company.[98]

In January 2016, Haier acquired GE's appliance division for $5.4 billion.[99] In October 2016, GE Renewable Energy agreed to pay €1.5 billion to Doughty Hanson & Co for LM Wind Power during 2017.[100]

At the end of October 2016, it was announced that GE was under negotiations for a deal valued at about $30 billion to combine

GE Oil & Gas with Baker Hughes. The transaction would create a publicly traded entity controlled by GE.[101] It was announced that GE Oil & Gas would sell off its water treatment business, GE Water & Process Technologies, as part of its divestment agreement with Baker Hughes.[102] The deal was cleared by the EU in May 2017, and by the United States Department of Justice in June 2017.[103][104] The merger agreement was approved by shareholders at the end of June 2017. On July 3, 2017, the transaction was completed and Baker Hughes became a GE company and was renamed Baker Hughes, a GE Company (BHGE).[105] In November 2018, GE reduced its stake in Baker Hughes to 50.4%.[106] On October 18, 2019, GE reduced its stake to 36.8% and the company was renamed back to Baker Hughes.[107]

In May 2017, GE had signed $15 billion of business deals with Saudi Arabia.[108] Saudi Arabia is one of GE's largest customers.[109] In September 2017, GE announced the sale of its Industrial Solutions Business to ABB. The deal closed on June 30, 2018.[110][111]

Fraud allegations and notice of possible SEC civil action

On August 15, 2019,

Bernard Madoff, accused General Electric of being a "bigger fraud than Enron", alleging $38 billion in accounting fraud. GE denied wrongdoing.[112][113]

On October 6, 2020, General Electric reported it received a

Securities and Exchange Commission stating the SEC may take civil action for possible violations of securities laws.[114]

Insufficient reserves for long-term care policies

It is alleged that GE is "hiding" (i.e. under-reserved)[115] $29 billion in losses related to its long-term care business.[116]

According to an August 2019 Fitch Ratings report, there are concerns that GE has not set aside enough money to cover its long-term care liabilities.[117]

In 2018, a lawsuit (the Bezio case) was filed in New York state court on behalf of participants in GE's 401(k) plan and shareowners alleging violations of Section 11 of the Securities Act of 1933 based on alleged misstatements and omissions related to insurance reserves and performance of GE's business segments.[118]

The Kansas Insurance Department (KID) is requiring General Electric to make $14.5 billion of capital contributions for its insurance contracts during the 7-year period ending in 2024.[119]

GE reported the total liability related to its insurance contracts increased significantly from 2016 to 2019:

December 31, 2016 $26.1 billion
December 31, 2017 $38.6 billion[120]
December 31, 2018 $35.6 billion[121]
December 31, 2019 $39.6 billion[122]

In 2018, GE announced the issuance of the new standard by the Financial Accounting Standards Board (FASB) regarding Financial Services - Insurance (Topic 944) will materially affect its financial statements.[123][124] Mr. Markopolos estimated there will be a $US 10.5 billion charge when the new accounting standard is adopted in the first quarter of 2021.[125]

Anticipated $8 billion loss upon disposition of Baker Hughes

In 2017, GE acquired a 62.5% interest in Baker Hughes (BHGE) when it combined its oil & gas business with Baker Hughes Incorporated.[126] In 2018, GE reduced its interest to 50.4%, resulting in the realization of a $2.1 billion loss. GE is planning to divest its remaining interest and has warned that the divestment will result in an additional loss of $8.4 billion (assuming a BHGE share price of $23.57 per share).[127] In response to the fraud allegations, GE noted the amount of the loss would be $7.4 billion if the divestment occurred on July 26, 2019.[128] Mr. Markopolos noted that BHGE is an asset available for sale and therefore mark-to-market accounting is required.[129]

Markopolos noted GE's current ratio was only 0.67.[116] He expressed concerns that GE may file for bankruptcy if there is a recession.[130]

Other

In 2018, the GE Pension Plan reported losses of US$3.3 billion on plan assets.[131]

In 2018, General Electric changed the discount rate used to calculate the actuarial liabilities of its pension plans. The rate was increased from 3.64% to 4.34%.[132] Consequently, the reported liability for the underfunded pension plans decreased by $7 billion year-over-year, from $34.2 billion in 2017 to $27.2 billion in 2018.[132]

In October 2018, General Electric announced it would "freeze pensions" for about 20,000 salaried U.S. employees. The employees will be moved to a defined-contribution retirement plan in 2021.[133]

On March 30, 2020, General Electric factory workers protested to convert jet engine factories to make ventilators during the COVID-19 crisis.[134]

In June 2020, GE made an agreement to sell its Lighting business to Savant Systems, Inc. Financial details of the transaction were not disclosed.[135]

In November 2020, General Electric warned it would be cutting jobs waiting for a recovery due to the COVID-19 pandemic.[136]

Financial performance

Year Revenue
in mil. US$
Net income
in mil. US$
Total assets
in mil. US$
Price per share
in US$
Employees
2005[137] 136,580 16,720 673,321 22.35
2006[137] 151,568 20,742 696,683 22.43
2007[138] 172,488 22,208 795,683 25.44
2008[139] 181,581 17,335 797,769 19.44
2009[140] 154,438 10,725 781,901 9.96
2010[141] 149,567 11,344 747,793 12.68
2011[142] 146,542 13,120 718,189 14.32
2012[143] 146,684 13,641 684,999 16.56
2013[144] 113,245 13,057 656,560 20.32 307,000
2014[145] 117,184 15,233 654,954 22.72 305,000
2015[146] 117,386 −6,145 493,071 24.28 333,000
2016[147] 123,693 8,176 365,183 28.36 295,000
2017[148] 122,092 −6,222 377,945 25.02 313,000
2018[149] 121,615 −22,802 309,129 12.71 283,000

Dividends

General Electric was a longtime "dividend aristocrat" (a company with a long history of maintaining dividend payments to shareholders). Until 2017, the company had never cut dividends for 119 years before a 50% dividend reduction from 24 cents per share to 12 cents per share.[150] In 2018, GE further reduced its quarterly dividend from 12 cents to 1 cent per share.[151]

Stock

As a publicly traded company on the

year to date.[155] The company continued to lose value after being removed from the index.[156]

  • Linear GE stock price graph 1962–2013[needs update]
    Linear GE stock price graph 1962–2013[needs update]
  • GE trading volume graph
    GE trading volume graph

General Electric Co. announced on July 30, 2021 (the completion of) a reverse stock split of GE common stock at a ratio of 1-for-8 and trading on a split-adjusted basis with a new ISIN number (US3696043013) starting on August 2, 2021.[157]

Corporate affairs

A General Electric neon sign

In 1959, General Electric was accused of promoting the largest illegal cartel in the United States since the adoption of the

Sherman Antitrust Act of 1890 in order to maintain artificially high prices. In total, 29 companies and 45 executives would be convicted. Subsequent parliamentary inquiries revealed that "white-collar crime" was by far the most costly form of crime for the United States' finances.[158]

GE is a multinational conglomerate headquartered in Boston, Massachusetts.

South Boston Waterfront neighborhood of Boston, Massachusetts, partly as a result of an incentive package provide by state and city governments. The first group of workers arrived in the summer of 2016, and the full move will be completed by 2018.[162][163][164][needs update] Due to poor financial performance and corporate downsizing, GE sold the land it planned to build its new headquarters building on, instead choosing to occupy neighboring leased buildings.[165]

GE's tax return is the largest return filed in the United States; the 2005 return was approximately 24,000 pages when printed out, and 237 megabytes when submitted electronically.[166] As of 2011, the company spent more on U.S. lobbying than any other company.[167]

In 2005, GE launched its "Ecomagination" initiative in an attempt to position itself as a "green" company. GE is one of the biggest players in the wind power industry and is developing environment-friendly products such as hybrid locomotives, desalination and water reuse solutions, and photovoltaic cells. The company "plans to build the largest solar-panel-making factory in the U.S.",[167] and has set goals for its subsidiaries to lower their greenhouse gas emissions.[168]

On May 21, 2007, GE announced it would sell its GE Plastics division to petrochemicals manufacturer SABIC for net proceeds of $11.6 billion. The transaction took place on August 31, 2007, and the company name changed to SABIC Innovative Plastics, with Brian Gladden as CEO.[169]

In July 2010, GE agreed to pay $23.4 million to settle an SEC complaint without admitting or denying the allegations that two of its subsidiaries bribed Iraqi government officials to win contracts under the U.N. oil-for-food program between 2002 and 2003.[170]

In February 2017, GE announced that the company intends to close the

entry-level technical programs.[171]

In October 2017, GE announced they would be closing research and development centers in Shanghai, Munich and Rio de Janeiro. The company spent $5 billion on R&D in the last year.[172]

On February 25, 2019, GE sold its diesel locomotive business to Wabtec.[173]

CEO

As of October 2018, John L. Flannery was replaced by H. Lawrence Culp Jr. as chairman and CEO in a unanimous vote of the GE Board of Directors.[174]

Corporate recognition and rankings

In 2011, Fortune ranked GE the sixth-largest firm in the U.S.,[176] and the 14th-most profitable.[9] Other rankings for 2011–2012 include the following:[177]

  • #18 company for leaders (Fortune)
  • #82 green company (Newsweek)
  • #91 most admired company (Fortune)
  • #19 most innovative company (
    Fast Company
    ).

In 2012, GE's brand was valued at $28.8 billion.[178] CEO Jeff Immelt had a set of changes in the presentation of the brand commissioned in 2004, after he took the reins as chairman, to unify the diversified businesses of GE.[citation needed]

Tom Geismar later stated that looking back at the logos of the 1910s, 1920s, and 1930s, one can clearly judge that they are old-fashioned. Chermayeff & Geismar, along with colleagues Bill Brown and Ivan Chermaev, created the modern 1980 logo.[179] They, in turn, argued that even now the old logos look out of date, earlier they were good.[180] The changes included a new corporate color palette, small modifications to the GE logo, a new customized font (GE Inspira) and a new slogan, "Imagination at work", composed by David Lucas, to replace the slogan "We Bring Good Things to Life" used since 1979.[181] The standard requires many headlines to be lowercased and adds visual "white space" to documents and advertising. The changes were designed by Wolff Olins and are used on GE's marketing, literature, and website. In 2014, a second typeface family was introduced: GE Sans and Serif by Bold Monday created under art direction by Wolff Olins.[182]

As of 2016, GE had appeared on the Fortune 500 list for 22 years and held the 11th rank.[183] GE was removed from the Dow Jones Industrial Average on June 28, 2018, after the value had dropped below 1% of the index's weight.[184]

Businesses

Ranking in Fortune 500
Year Rank
1996 7
1997 5
1998 5
1999 5
2000 6
2001 5
2002 6
2003 5
2004 5
2005 5
2006 7
2007 6
2008 6
2009 5
2010 4
2011 6
2012 6
2013 8
2014 9
2015 8
2016 11
2017 13
2018 18
2019 21
2020 33
2021 38

GE's primary business divisions are:

Through these businesses, GE participates in markets that include the generation, transmission and distribution of electricity (e.g.

nuclear, gas and solar), industrial automation, medical imaging equipment, motors, aircraft jet engines, and aviation services. Through GE Commercial Finance, GE Consumer Finance, GE Equipment Services, and GE Insurance it offers a range of financial services. It has a presence in over 100 countries.[185]

GE gauges to control a railway locomotive at a museum near Saskatoon, Canada[186]

General Imaging manufacturers GE digital cameras.[187]

Even though the first wave of conglomerates (such as

Westinghouse, Tyco, and others) tried and failed to emulate GE's success.[188]

As of August 2015[update] GE is planning to set up a silicon carbide chip packaging R&D center in coalition with SUNY Polytechnic Institute in Utica, New York. The project will create 470 jobs with the potential to grow to 820 jobs within 10 years.[189]

On September 14, 2015, GE announced the creation of a new unit: GE Digital, which will bring together its software and IT capabilities. The new business unit will be headed by Bill Ruh, who joined GE in 2011 from Cisco Systems and has since worked on GE's software efforts.[190]

Morgan Stanley sold a stake in GE HealthCare Technologies for $1.1 billion as part of a deal to swap General Electric Co. debt for GE HealthCare stock.[191]

Former divisions

GE Industrial was a division providing appliances, lighting and industrial products; factory automation systems; plastics, silicones and quartz products; security and sensors technology, and equipment financing, management and operating services. As of 2007 it had 70,000 employees generating $17.7 billion in revenue.[192] After some major realignments in late 2007, GE Industrial was organized in two main sub businesses:

  • GE Consumer & Industrial
  • GE Enterprise Solutions
    • Digital Energy
    • GE Fanuc Intelligent Platforms
    • Security
    • Sensing & Inspection Technologies

The former GE Plastics division was sold in August 2007 and is now

SABIC
Innovative Plastics.

On May 4, 2008, it was announced that GE would auction off its appliances business for an expected sale of $5–8 billion.[193] However, this plan fell through as a result of the recession.[194]

The former GE Appliances and Lighting segment was dissolved in 2014 when GE's appliance division was attempted to be sold to Electrolux for $5.4 billion, but eventually sold it to Haier in June 2016 due to antitrust filing against Electrolux. GE Lighting (consumer lighting) and the newly created Current, powered by GE, which deals in commercial LED, solar, EV, and energy storage, became stand-alone businesses within the company,[195] until the sale of the latter to American Industrial Partners in April 2019.[196]

The former GE Transportation division merged with Wabtec on February 25, 2019, leaving GE with a 24.9% holding in Wabtec.[197]

On July 1, 2020, GE Lighting was acquired by Savant Systems and remains headquartered at Nela Park in East Cleveland, Ohio.[198]

Environmental record

Carbon footprint

General Electric Company reported Total CO2e emissions (Direct + Indirect) for the twelve months ending 31 December 2020 at 2,080 Kt (-310 /-13% y-o-y).[199] There has been a consistent declining trend in reported emissions since 2016.

General Electric Company's annual Total CO2e emissions (Direct + Indirect) (in kilotonnes)
Dec 2016 Dec 2017 Dec 2018 Dec 2019 Dec 2020
3,830[200] 3,780[201] 2,800[202] 2,390[203] 2,080[199]

Pollution

Some of GE's activities have given rise to large-scale

United States Government, Honeywell, and Chevron Corporation are responsible for producing more Superfund toxic waste sites.[206]

In 1983,

New York State Attorney General Robert Abrams filed suit in the United States District Court for the Northern District of New York to compel GE to pay for the clean-up of what was claimed to be more than 100,000 tons of chemicals dumped from their plant in Waterford, New York, which polluted nearby groundwater and the Hudson River.[207] In 1999, the company agreed to pay a $250 million settlement in connection with claims it polluted the Housatonic River (at Pittsfield, Massachusetts) and other sites with polychlorinated biphenyls (PCBs) and other hazardous substances.[208]

In 2003, acting on concerns that the plan proposed by GE did not "provide for adequate protection of public health and the environment", EPA issued an administrative order for the company to "address cleanup at the GE site" in Rome, Georgia, also contaminated with PCBs.[209]

The

Pilgrim Nuclear Generating Station, in Plymouth, Massachusetts
, has been shut down and is in the process of decommission.

Pollution of the Hudson River

GE heavily contaminated the Hudson River with PCBs between 1947 and 1977.[214] This pollution caused a range of harmful effects to wildlife and people who eat fish from the river.[215] In 1983 EPA declared a 200-mile (320 km) stretch of the river, from Hudson Falls to New York City, to be a Superfund site requiring cleanup. This Superfund site is considered to be one of the largest in the nation.[216] In addition to receiving extensive fines, GE is continuing its sediment removal operations, pursuant to the Superfund orders, in the 21st century.[217]

Pollution of the Housatonic River

From c. 1932 until 1977, GE polluted the Housatonic River with PCB discharges from its plant at Pittsfield, Massachusetts. EPA designated the Pittsfield plant and several miles of the Housatonic to be a Superfund site in 1997, and ordered GE to remediate the site.[218] Aroclor 1254 and Aroclor 1260, products manufactured by Monsanto, were the principal contaminants that were discharged to the river.[219][220] The highest concentrations of PCBs in the Housatonic River are found in Woods Pond in Lenox, Massachusetts, just south of Pittsfield, where they have been measured up to 110 mg/kg in the sediment.[220] About 50% of all the PCBs currently in the river are estimated to be retained in the sediment behind Woods Pond dam. This is estimated to be about 11,000 pounds (5,000 kg) of PCBs.[220] Former filled oxbows are also polluted.[221] Waterfowl and fish who live in and around the river contain significant levels of PCBs and can present health risks if consumed.[222][223][224] In 2020 GE completed remediation and restoration of its 10 manufacturing plant areas within the city of Pittsfield.[225] As of 2023 plans for cleanup of the river south of the city are not finalized.[226]

Social responsibility

Environmental initiatives

GE facility in Schenectady, New York
A General Electric EV charging station in North America

The environmental work and research of GE can be seen as early as 1968 with the experimental Delta electric car built by the GE Research and Development Center led by Bruce Laumeister.[227] The electric car led to the production shortly after of the cutting-edge technology of the first commercially produced all-electric Elec-Trak garden tractor, which was manufactured from around 1969 until 1975.[228]

On June 6, 2011, GE announced that it has licensed solar thermal technology from California-based eSolar for use in power plants that use both solar and natural gas.[229]

On May 26, 2011, GE unveiled its EV Solar Carport, a carport that incorporates solar panels on its roof, with electric vehicle charging stations under its cover.[230]

In May 2005, GE announced the launch of a program called "Ecomagination", intended, in the words of CEO Jeff Immelt, "to develop tomorrow's solutions such as solar energy, hybrid locomotives, fuel cells, lower-emission aircraft engines, lighter and stronger durable materials, efficient lighting, and water purification technology".[231] The announcement prompted an op-ed piece in The New York Times to observe that, "while General Electric's increased emphasis on clean technology will probably result in improved products and benefit its bottom line, Mr. Immelt's credibility as a spokesman on national environmental policy is fatally flawed because of his company's intransigence in cleaning up its own toxic legacy."[232]

GE has said that it will invest $1.4 billion in clean technology research and development in 2008 as part of its Ecomagination initiative. As of October 2008, the scheme had resulted in 70 green products being brought to market, ranging from halogen lamps to biogas engines. In 2007, GE raised the annual revenue target for its Ecomagination initiative from $20 billion in 2010 to $25 billion following positive market response to its new product lines.[233] In 2010, GE continued to raise its investment by adding $10 billion into Ecomagination over the next five years.[234]

GE Energy's

gas engines using renewable and non-renewable methane-based gases,[237] employ more than 4,900 people globally and have created more than 10,000 supporting jobs.[238]

GE Energy and Orion New Zealand (Orion) have announced the implementation of the first phase of a GE network management system to help improve power reliability for customers. GE's ENMAC Distribution Management System is the foundation of Orion's initiative. The system of smart grid technologies will significantly improve the network company's ability to manage big network emergencies and help it to restore power faster when outages occur.

In June 2018, GE Volunteers, an internal group of GE employees, along with Malaysian Nature Society, transplanted more than 270 plants from the Taman Tugu forest reserve so that they may be replanted in a forest trail which is under construction.

Educational initiatives

GE Healthcare is collaborating with the

Advanced Diagnostic Ultrasound in Microgravity study.[239] GE has donated over one million dollars of Logiq E Ultrasound equipment to these two institutions.[240]

Marketing initiatives

Between September 2011 and April 2013, GE ran a

Steve James, Alex Gibney, Lixin Fan, Gary Hustwit and others), and a user-generated competition that received over 600 submissions, out of which 20 finalists were chosen.[241]

Short Films, Big Ideas was launched at the 2011

Tribeca Film Festival. The winning amateur director film, The Cyborg Foundation, was awarded a US$100,000 prize at the 2013 Sundance Film Festival.[242] According to GE, the campaign garnered more than 1.5 billion total media impressions, 14 million online views, and was seen in 156 countries.[243]

In January 2017, GE signed an estimated $7 million deal with the Boston Celtics to have its corporate logo put on the NBA team's jersey.[244]

Charity

On March 3, 2022, GE published an international memo pledging to donate $4.5 million to Ukraine amid

Russian invasion. According to the memo, $4 million will be used for medical equipment, $400,000 for emergency cash for refugees and $100,000 will go to Airlink, a NGO that helps communities in crisis.[245]

Political affiliation

In the 1950s, GE sponsored Ronald Reagan's TV career and launched him on the lecture circuit. GE has also designed social programs, supported civil rights organizations, and funded minority education programs.[246]

Notable appearances in media

In the early 1950s, Kurt Vonnegut was a writer for GE. A number of his novels and stories (notably Cat's Cradle and Player Piano) refer to the fictional city of Ilium, which appears to be loosely based on Schenectady, New York.[247] The Ilium Works is the setting for the short story "Deer in the Works".

In 1981, GE won a

Clio award for its :30 Soft White Light Bulbs commercial, We Bring Good Things to Life.[248] The slogan "We Bring Good Things to Life" was created by Phil Dusenberry at the ad agency BBDO.[249]

GE was the primary focus of a 1991 short subject

GE was frequently mentioned and parodied in the

NBC Universal from General Electric by Comcast in November 2009.[252]

In 2013, GE received a National Jefferson Award for Outstanding Service by a Major Corporation.[253]

Branding

The General Electric logo has a blue circle with a white outline. It has four white lines which "suggest the blades of a midcentury tabletop fan". In the center of the circle is the letters "GE." Its design has changed little through the company's history. The logo is officially known as the Monogram, but is also known by some as "the meatball".[254]

See also

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Further reading

  • Carlson, W. Bernard. Innovation as a Social Process: Elihu Thomson and the Rise of General Electric, 1870–1900 (Cambridge: Cambridge University Press, 1991).
  • Woodbury, David O. Elihu Thomson, Beloved Scientist (Boston: Museum of Science, 1944)
  • Haney, John L. The Elihu Thomson Collection American Philosophical Society Yearbook 1944.
  • Hammond, John W. Men and Volts: The Story of General Electric, published 1941, 436 pages.
  • Mill, John M. Men and Volts at War: The Story of General Electric in World War II, published 1947.
  • Irmer, Thomas. Gerard Swope. In Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present, vol. 4, edited by Jeffrey Fear. German Historical Institute.

External links