Aalsmeer Flower Auction

Aalsmeer Flower Auction (Bloemenveiling Aalsmeer) is a flower auction that takes place in

largest building by footprint in the world, covering 518,000 square metres (5,580,000 sq ft; 128 acres).^[1]^[2] Flowers from all over the world — Europe, Israel, Ecuador, Colombia, Ethiopia, Kenya, and other countries — are traded every day in this gigantic building. Around 43 million flowers are sold daily.^[3] This increases by around 15 percent around special days such as Valentine's Day and Mother's Day

. Their flowers are subjected to around 30 quality checks so that they can be graded on a scale (A1, A2 and B).

The auction is set up as a Dutch auction in which the price starts high and works its way down. Bidders get only a few seconds to bid on the flowers before they are sold and passed on to the new owner. On 1 January 2008, the auction company merged with its biggest competitor Royal FloraHolland.^[4]

In 2021 the organiser of the auction, Royal Flora Holland, acquired three companies that specialise in the transportation of flowers and plants: De Winter, Van Marrewijk (Wematrans) and Van Zaal. They were combined into a new transportation company called Floriway.^[5]

References

^ "Aalsmeer information". Archived from the original on 2008-01-02. Retrieved 2008-01-24.
^ Schuetze, Christopher F. (17 December 2014). "NY Times Post". The New York Times.
^ "VisitAaslmeer". Retrieved 2022-02-15.
^ Flower Auction (18 October 2018). "European Waterways". Archived from the original on 2020-08-12.
^ "Royal Flora Holland mag drie vervoerders van bloemen en planten overnemen" [Royal Flora Holland is given permission to take over three carriers of flowers and plants]. Transport Online (in Dutch). Retrieved 2023-01-23.

External links

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[1] "Aalsmeer information". Archived from the original on 2008-01-02. Retrieved 2008-01-24.

[2] Schuetze, Christopher F. (17 December 2014). "NY Times Post". The New York Times.

[3] "VisitAaslmeer". Retrieved 2022-02-15.

[4] Flower Auction (18 October 2018). "European Waterways". Archived from the original on 2020-08-12.

[5] "Royal Flora Holland mag drie vervoerders van bloemen en planten overnemen" [Royal Flora Holland is given permission to take over three carriers of flowers and plants]. Transport Online (in Dutch). Retrieved 2023-01-23.

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