Baume et Mercier

Source: Wikipedia, the free encyclopedia.
Baume & Mercier
Company typeSubsidiary of Richemont
IndustryWatchmaking, Jewellery
Founded1830
Headquarters
Geneva
,
Switzerland
Key people
William Baume & Paul Mercier (Founders)
David Chaumet (CEO)[1]
ProductsWatches, Jewellery
Websitewww.baume-et-mercier.com

Baume & Mercier (French pronunciation: [bɔm ˈe mer-sjej]) is a Swiss luxury watchmaker founded in 1830. It is a subsidiary of the Swiss luxury conglomerate Richemont.

History

Paul Mercier and William Baume

Baume & Mercier was founded as "Frères Baume" in 1830 by brothers Louis-Victor and Célestin Baume, who opened the watch dealership in Les Bois, a village in the Swiss Jura. The Swiss watch manufacturer established a branch in London in 1851 under the name "Baume Brothers", which led to expansion throughout the British Empire. By the late 19th century, the company had an international reputation, and its timepieces had set accuracy records and won a number of timekeeping competitions.[2][3]

In 1918, company director William Baume partnered with Paul Mercier to found "Baume & Mercier" in

wristwatches, particularly models in unconventional shapes. In 1919, Baume & Mercier was awarded the Geneva Seal, the highest international distinction of the time for watchmaking excellence.[2][4]

During the

better source needed
]

In the 1970s, Baume & Mercier introduced shaped timepieces such as the

Galaxie and Stardust models. In 1973, Baume & Mercier presented the Riviera, one of the world's first steel sports watches.[2][5]

Recent history

Baume & Mercier ref. 95248 Classima Tiffany & Co. 18k Men's quartz watch

In 1988, the Swiss watchmaker joined the

Carroll Shelby International.[6] In 2016 the company sold "Shelby Cobra" models, named for the sports car, in its Capeland and Clifton collections.[7]

Pricing

With an average selling price of between

luxury watch market.[8]

In 2016, Baume & Mercier began to present more affordable offerings under US$1,000 with the launch of its "My Classima" models, a sub-collection of its Classima collection of classic dress watches.[9]

See also

References

  1. ^ "CEOs de marques de montres". WorldTempus (in French). 2 April 2019.
  2. ^ a b c d e "History". Baume & Mercier.
  3. ^ Bernardo, Mark. "Baume & Mercier Watches: A Complete History and Guide to the Collection". Teddy Baldassarre. Retrieved 3 November 2023.
  4. ^ "Baume & Mercier". CAROLLINUM. Retrieved 3 November 2023.
  5. ^ "Review: Baume Et Mercier Riviera". Watchfinder & Co. Retrieved 3 November 2023.
  6. ^ "Baume & Mercier Is Now Producing Official Shelby Cobra Watches". Forbes. 16 April 2015.
  7. ^ "Baume & Mercier adds venom with new sports watch". Europa Star. 27 January 2016.
  8. ^ "Market Focus USA: No rainbows, but a glimpse of the sun". Europa Star. 12 September 2012.
  9. ^ "Introducing The Baume & Mercier My Classima Collection, Starting At Just $990". Hodinkee. 20 October 2016.

External links

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