Beer in Brazil
Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016.[1]
History
The tradition of brewing in Brazil dates back to German immigration in the early nineteenth century. The first breweries date from the 1830s. Bohemia is claimed to be the first Brazilian beer, with production starting in 1853 in the city of
Market
Brazil is the world's third largest beer market, behind China and the US, with beer volumes in 2015 pegged at 139 million hectoliters.[2] Per capita consumption has declined, dropping from 67 liters in 2012 to around 61 liters in 2016. Despite the weak performance in recent years, outlooks expect per head consumption to increase slightly out to 2021.[3] The on-trade channel accounted for 60% of sales in 2016. As is the case with the market's overall volumes, and per capita consumption, on-trade sales have been adversely impacted by an unfavorable economic situation.[4]
Categories
Standard Lager beers are the most popular in Brazil (98% of the market share), with only a limited choice of beers from other categories.[citation needed]
Competitive environment
The majority of the market belongs to
In 2002,
Company market share in 2009: Ambev (Inbev) (70%), Grupo Schincariol (11,6%),
Brand market share in 2005: Skol (32,6%), Brahma (20,4%), Antarctica (13,6%), Nova Schin (10,2%), Kaiser (8,9%).
There are a number of
- Baden Baden (established in 1999)
- Eisenbahn
- Wäls
- Colorado
- DaDo Bier (The first craft brewery in Brazil established in 1995 in Porto Alegre, Rio Grande do Sul)
- Cervejaria Backer
Curitiba and Blumenau are cities with several breweries: Curitiba: WayBeer, Ogre Beer, BodeBrown, Wensky Beer, Klein Bier, GaudenBier, Cervejas Pagan, Bierhoff, Morada and Asgard. Blumenau: Eisenbahn (Currently controlled by the Heineken Group), Bierland and some soft American lager breweries.
Belo Horizonte is also becoming a major microbrewering pole in the country, with several recognized brands such as Backer, Wals and many others.
Imports
Over the past decade Brazilian drinkers are enjoying more imported beer. Leading supply destinations include but are not limited to: Mexico, The Netherlands, Belgium, Germany, and Uruguay.[7] These imports are a lot more expensive than locally brewed beers. However, there are a growing number of bars and beer shops dedicating themselves to selling a large range of craft and imported beer.
Some international brands are actually produced in Brazil, such as Stella Artois and Heineken, but all are dedicated to the premium market with very small market share.
Economy
Beer is the most competitive sector of the alcoholic drinks market in Brazil, and the big global beer companies like InBev and FEMSA compete strongly for market share.[8]
Carnival
In the Brazilian Carnival period there is an explosion in beer consumption. In these 4 days, 400 million liters (or around 4% of the yearly production) are consumed. In November with the approach of summer, the manufacture and investment in marketing triples. International tourists find that domestic and local beers are much less expensive than imported brands.[9]
See also
- Beer and breweries by region
- Devassa by Playboy
- The Beer Sector in Brazil, Flanders Investment and trade
- Discover The Craft Beer Scene of Brazil
References
- ^ Euromonitor International, Category Briefing, Beer in Brazil
- ^ "Heineken N.V. enters into agreement to acquire Brasil Kirin Holding S.A." February 13, 2017.
- ^ Euromonitor International
- ^ Euromonitor International, Category Briefing, Beer in Brazil
- ^ "Schincariol Group to become a Wholly-Owned Subsidiary of Kirin". November 4, 2011.
- ^ "Heineken N.V. enters into agreement to acquire Brasil Kirin Holding S.A." February 13, 2017.
- ^ Euromonitor International, Category Briefing, Beer in Brazil
- ^ [1] euromonitor.com. Retrieved 31 August 2008
- ^ "Rio Carnival FAQ".