Caffitaly

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The Caffitaly logo is used to identify compatible coffee makers and capsules
Caffitaly capsules. The machine pierces the top (right) and bottom (left) of the capsule, and the water is forced through it under pressure

The Caffitaly System (known in some markets as the Caffita System) is a capsule system for making

portmanteau of caffè, the Italian word for coffee, and Italy. Caffitaly is based in Bologna
, Italy.

Caffitaly was developed by Caffita System SpA and has been adopted by other manufacturers, notably Bewley's of Ireland, Princess of the Netherlands, Germany's

Coffee Bean & Tea Leaf, Australia's MAP Coffee and Israeli Espresso Club as well as Löfbergs in Sweden. It is similar in principle to the competing Nespresso and Tassimo
capsule systems, in which a sealed capsule containing a premeasured amount of coffee is inserted into the machine, through which hot water is forced at high pressure into a coffee cup. The capsule can be disposed of easily once the coffee is made, and the machine requires little maintenance or cleaning.

Like similar proprietary coffee-making systems, Caffitaly can be seen as an example of the

razor and blades business model
, in which the relatively low price of the coffeemaker is recouped through a higher profit margin on the coffee capsules it uses.

Caffita sponsored the

Lampre–Caffita cycling
team in 2005.

Caffitaly Systems also produces the CBTL Capsule System for The Coffee Bean & Tea Leaf and the MAP Italian Coffee Capsule System for Map Coffee Australia.

Danesi of Italy meanwhile has associated themselves with Caffitaly system brewing machines, selling in the USA through Boston King Coffee.

Gloria Jeans promote and make their own capsules exclusively for the system, with the latter also selling Gloria Jeans branded machines. Coles
also currently make their own capsules for the machine under the "Mr. Barista" brand name.

References

  1. ^ "Boston King Espresso : Danesi K111 Caffitaly Capsule Machine from Gaggia for Espresso Capsule Coffee". Archived from the original on 2014-08-19. Retrieved 2014-08-17.

External links

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