Ceylon tea
Product type | Tea |
---|---|
Owner | Sri Lanka Tea Board |
Country | Sri Lanka |
Introduced | 1867 |
Markets | Middle East, Russia, China, European Union, United States, Japan |
Previous owners | Tea Propaganda Board |
Tagline | Ceylon tea Symbol of quality |
Website | pureceylontea.com |
Ceylon tea is both the brand of tea which is produced in Sri Lanka and a historic term describing tea from that land. Ceylon tea has been described as not only a geographical descriptor but also a pillar of Sri Lankan culture, heritage, and identity.[1] The Sri Lanka Tea Board is the legal proprietor of the Lion Logo of Ceylon tea. In 2019, Sri Lanka was the fourth largest tea producer and the third largest tea exporter in the world.[2] The Lion Logo has been registered in 98 countries as of 2016.[3] Ceylon tea increasingly faces rising production costs, mainly due to increasing wages, fuel prices, and utility costs.[4]
Packaging
In order for the Lion Logo to appear on a tea pack, it must meet four criteria. The logo should only appear on a
Market and competition
The market for pure teas such as "pure Ceylon tea" is considered a niche market, occupying only 10 percent of the global market.[7] Data analysis reveals that Sri Lanka's market share has been decreasing continuously, whereas the share of Kenyan tea has been increasing at a higher rate, penetrating into Sri Lanka's market share.[8]
More than 50 percent of the tea exports of Sri Lanka are still in the traditional bulk tea while the value-added tea (
Sponsorships
Sri Lanka Tea Board signed an agreement with Sri Lanka Cricket to sponsor the Sri Lanka national cricket team and the Sri Lanka women's national cricket team commencing from June 2013,[11] and Ceylon tea is still sponsoring the national teams.
References
- ^ Wijesinghe, W. A. S. S. (2015). "The protection on geographical indications in developing countries: The case of Ceylon tea". Balance - Multidisciplinary Law Journal. 1 (1): 11. Retrieved 5 February 2021.
- ^ "Annual Report 2019/20" (PDF). Ceylon Tea Brokers. Retrieved 5 February 2021.
- ^ "Annual Report 2016" (PDF). parliament.lk. Sri Lanka Tea Board. Retrieved 5 February 2021.
- . Retrieved 5 February 2021.
- ^ "Tea from Sri Lanka" (PDF). srilankabusiness.com. Sri Lanka Export Development Board. Retrieved 5 February 2021.
- ^ Johnsson, S. (2016). The green gold from Sri Lanka - An explorative research of the value chain of raw material in developing countries (PDF). Småland: School of Business and Economics at Linnaeus University. p. 72. Retrieved 5 February 2021.
- ^ Kelegama, S. (March 2010). The case for liberalization of tea imports for increasing value addition and enhancing tea exports of Sri Lanka (PDF). Colombo: Institute of Policy Studies. p. 8. Retrieved 5 February 2021.
- .
- . Retrieved 5 February 2021.
- . Retrieved 5 February 2021.
- ^ "Ceylon Tea - The Official Overseas Sponsor of Sri Lanka Cricket". srilankateaboard.lk. Sri Lanka Tea Board. Archived from the original on 5 November 2022. Retrieved 5 February 2021.