Coconuts Media
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Company type | Private |
---|---|
Industry | Media |
Founded | 2011 |
Founders | Byron Perry |
Headquarters | Hong Kong |
Number of locations | Bali, Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Singapore, Yangon |
Website | www |
Coconuts Tabloid Media is a multi-national media company across Hong Kong that publishes a network of local city websites and documentary videos online. The company serves ten cities and countries across
The core focus of operations is articles, including local news and reviews,[7][8] original features,[4][9] aggregated content,[10] event guides, restaurant reviews and translations[9] in an often humorous voice.[11]
In total, Coconuts produces over 100 stories per weekday across the eight countries where it operates.[3][12]
Coconuts Media employs around 40 staff members as of August 2016, half of whom are in editorial. In 2015, it had a reported total monthly reach of 14.6 million unique readers across all platforms.[2]
Coconuts Media received an Honorable Mention in the 2015 SOPA Awards for Excellence for "Hidden in Plain Sight", a look at the legions of street children in Bangkok.[13]
In 2016, Coconuts Hong Kong Managing Editor Laurel Chor won a SOPA for Excellence in Feature Photography in Category B for a profile of Mui Thomas, a young Hong Kong woman with
Coconuts Media acquired the Bangkok print and online lifestyle magazine BK Magazine in 2021.[15]
History
Coconuts Media is said to have been inspired by US-based blogs such as the Gothamist network and New York's Gawker,[9] as well as BuzzFeed and Vice.[8] The company was founded by American journalist and entrepreneur Byron Perry,[8][9][16] out of his Bangkok apartment in September 2011,[2][4][9][10][11][16] with Perry reportedly self-publishing nearly all the articles himself in the first months.[11][16]
Perry started his career in journalism as an Editorial Fellow for San Francisco Magazine before moving on to a copy editor position at the Hollywood trade magazine Variety in Los Angeles. At Variety, he covered movie premieres;[17] wrote the "Players"[18] column on actor castings and "Tenpercenteries"[19] column on talent agency signings; and attended the 2008 Academy Awards as part of Variety’s coverage team.[20] After a brief stint as the Siam Reap Reporter for Cambodia’s English-language newspaper of record, The Phnom Penh Post, Perry moved to Thailand to work for Ensign Media as Executive Editor for the real estate trade magazine Property Report[21] and yachting magazine Helm. After a year and a half at Ensign Media, Perry launched Coconuts Media in 2011.[22]
Coconuts Media launched its first international branch in Manila in November 2012,[2][16][23] ahead of further expansion into Singapore in August 2013. One month later, it launched a regional office in Hong Kong.[9][16]
Coconuts TV
Coconuts Media produces in-house and freelance videos as Coconuts TV,[4] with an average of 20,000 to 30,000 views per video.[3] Aside from short reports and original documentaries,[2][3] Coconuts TV produces news, food, and travel reports,[2][11] aimed at international audiences.[11]
ABS-CBN News partnership
In March 2015, Coconuts Media signed a two-year content partnership with
Funding and revenue
A year after the launch of Coconuts Bangkok in 2011, the company reportedly raised a small and undisclosed round of
The main sources of revenue for Coconuts Media are reported to be traditional online
From 2015 to 2016, Coconuts Media produced a sponsored content package for Thailand’s Singha beer, for which Coconuts TV produced a 12-episode video series on its food channel.[2][11] Coconuts Media also uses pre-roll ads for onsite videos.[25]
Coconuts media reportedly made almost $500,000 in revenue in 2015, with projected revenues in excess of $1 Million for the year of 2016[2]
References
- ^ a b "Q&A with Coconuts Media founder Byron Perry". mumbrella.asia. 13 July 2015. Retrieved 28 March 2016.
- ^ a b c d e f g h i j De Wall-Montgomery, Michael (4 January 2016). "Coconuts is a local news startup fast becoming the Patch of Southeast Asia". Venturebeat.com. Retrieved 28 March 2016.
- ^ a b c d e f g h i Choa, Kane; Errol (15 June 2015). "ABS-CBN News & Coconuts Media form partnership". philstar.com. Retrieved 28 March 2016.
- ^ a b c d e f Alejo, Annie; S (25 May 2015). "'Snackable' digital content from ABS-CBN News and Coconuts Media partnership". mb.com.ph. Retrieved 28 March 2016.
- ^ a b Tabora, Brylle; B (1 June 2015). "Video as a medium to cover–and discover–art". lifestyle.inquirer.net. Retrieved 28 March 2016.
- ^ "Coconuts taps Brightcove for online video service in Asia". telecompaper.com. 15 March 2016. Retrieved 28 March 2016.
- ^ Racoma, J; Angelo (9 April 2013). "Singapore to go Coconuts in April". e27.co. Retrieved 28 March 2016.
- ^ a b c Wee, Willis (9 April 2013). "Coconuts.co Announces Angel Funding and Sets Sights on Singapore". techinasia.com. Retrieved 28 March 2016.
- ^ a b c d e f Shamdasani, Pavan (13 December 2014). "Local content delivered fast is the secret of success for Byron Perry's Coconuts websites". scmp.com. Retrieved 28 March 2016.
- ^ a b c Lam, Apple (7 July 2014). "Coconuts: Sponsored content the way forward". marketing-interactive.com. Retrieved 28 March 2016.
- ^ a b c d e f g h i Freischlad, Nadine (23 April 2015). "After going viral across Southeast Asia, hyperlocal blog Coconuts.co heads to India". techinasia.com. Retrieved 28 March 2016.
- ^ Bayani, Oliver (15 May 2015). "What can we expect from ABS-CBN x Coconuts Media?". adobomagazine.com/. Retrieved 28 March 2016.
- ^ "SOPA Award Winners List 2015" (PDF). SOPA. Archived from the original (PDF) on 9 July 2015. Retrieved 29 March 2016.
- ^ "SOPA Award Winners List 2016" (PDF). SOPA. Archived from the original (PDF) on 20 September 2016. Retrieved 22 August 2016.
- ^ "Booyah! Our shiny new media kit for 2021 has arrived". 2 March 2021.
- ^ a b c d e f g Lee, Terrance (26 December 2013). "Boredom led this ex-reporter to start Southeast Asia's hottest hyperlocal news company". techinasia.com. Retrieved 31 March 2016.
- ^ Perry, Byron (21 December 2007). "'Bucket' premieres in L.A." variety.com. Retrieved 30 January 2017.
- ^ Perry, Byron (17 December 2008). "William H. Macy". variety.com. Retrieved 30 January 2017.
- ^ Perry, Byron (9 October 2008). "Tenpercenteries: Agency News". variety.com. Retrieved 30 January 2017.
- ^ Perry, Byron (14 February 2008). "Oscar plans on fast track". variety.com. Retrieved 30 January 2017.
- ^ Perry, Byron (25 March 2011). "Market Focus: A responsible approach to growth". property-report.com. Retrieved 30 January 2017.
- ^ Byron, Perry. "Coconuts". Linkedin. Linekdin. Retrieved 16 January 2017.[permanent dead link]
- ^ Racoma, J; Angelo (9 April 2013). "Singapore to go Coconuts in April". e27.co. Retrieved 31 March 2016.
- ^ Bayani, Oliver (15 May 2015). "What can we expect from ABS-CBN x Coconuts Media?". adobomagazine.com. Retrieved 1 April 2016.
- ^ "Coconuts taps Brightcove for online video service in Asia". telecompaper.com. 15 March 2016. Retrieved 1 April 2016.