DMAX (TV channel)

Source: Wikipedia, the free encyclopedia.
This article is about the original German channel and the brand as a whole. For versions of the channel in other countries, see DMAX.
DMAX
Product typeTelevision networks
OwnerWarner Bros. Discovery International
CountryUnited States
Introduced1 September 2006
Markets
  • Asia-Pacific
  • Germany
  • Italy
  • Latin America
  • Middle East & North Africa
  • Spain
  • Turkey
  • United Kingdom & Ireland
DMAX
History
Launched1 September 2006; 18 years ago (2006-09-01)
ReplacedXXP (2001–2006)
Links
Websitedmax.de
Availability
Terrestrial
DVB-T2 (Germany)Various; region dependent (HD / encrypted)

DMAX is a men's lifestyle channel operated by Warner Bros. Discovery EMEA, a division of Warner Bros. Discovery International owned by Warner Bros. Discovery.

It broadcasts

Turkey
has their own version of the channel too. It is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.

DMAX broadcasts from the Astra 1H, 1L, and 3A satellites and is uplinked by SES Platform Services (later MX1, now part of SES Video).

History

Background

DMAX is the

Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air
channel from 1 September, targeted at men.

Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.

Its most recent rebrand was created by Artillery Design Ltd based in Brighton UK.

DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.

Patrick Hörl is managing director, while Katja Hofem-Best, who comes from

RTL II
, is CEO.

DMAX

DMAX is the successor to the television station

Spiegel TV. On September 1, 2006,[1]
XXP was merged into the new channel DMAX. In 2007, Spiegel TV GmbH and Alexander Kluge's DCTP development company for TV programs sold their remaining shares of 1% each to Discovery Content Verwaltungs GmbH, so that the American Discovery Channel has now completely taken over the broadcaster DMAX. The station name DMAX is the abbreviation of the original station name Discovery MAX.

Since 8 January 2008, an English language version of DMAX has been marketed on Sky Digital and Virgin Media pay-TV packages in the UK and Ireland. DMAX +1, DMAX +1.5 (since closed) and DMAX +2 (later replaced by TLC +2 in 2013) were created promptly, which broadcast the main program with a time delay. Since February 2010, the station can no longer be received via MonA TV. In contrast to the German version of DMAX, the English-language channel is aimed at a female target group until 2013 when it became more male skewed while continuing to use the same presentation from 2010. In 2019. The UK version rebranded and became a free-to-air channel and replaced Travel Channel on Freeview. And in 2020, Discovery's UK free-to-air channels including DMAX rebranded with new promo endboards while still using the idents and break bumpers from 2019.

DMAX has been broadcasting in a new design since February 29, 2012. A DMAX 3D logo can now be seen at the beginning and end of the trailers. Since May 1, 2012, DMAX HD has been broadcast on SES Astra's basic encrypted HD+ platform, but it was not broadcast in native HD until August 1, 2012. Since January 15, 2013, DMAX HD has also been broadcasting in Unitymedia's modernized networks.[2]

Since October 1, 2014, the station has had its own Austrian offshoot called DMAX Austria. A separate advertising window for Austria has been broadcast on this channel since October 25, 2014. Goldbach Media Austria acts as advertising marketer. Otherwise, the program does not differ from the German program, and programs specially produced for Austria are planned for the future.[3]

Additional DMAX channels

In Spain, it was launched on 12 January 2012 as

Discovery Turbo (Asia). In the Turkey market, DMAX launched on 18 March 2018 replacing NTV Spor after Doğuş Media Group
's NTV Spor channel was acquired by Discovery, since February.

Some programmes shown on DMAX

The channel also features many

Discovery Communications
programs, including:

  • Jack Osbourne: Adrenaline Junkie – a British reality series focusing on Jack Osbourne's globe-trekking six-month quest to get in physical and mental shape to climb the rockface of California's El Capitan mountain
  • Knight Rider (1982 TV series) – an American television series created and produced by Glen A. Larson. The series was originally broadcast on NBC from 1982 to 1986. The show stars David Hasselhoff as Michael Knight, a high-tech modern crime fighter assisted by KITT, an advanced artificially intelligent and nearly indestructible car. This was the last series Larson devised at Universal Television before he moved to 20th Century Fox.
  • Long Way Round – documentary television series of the 19,000-mile journey of Ewan McGregor and Charley Boorman from London to New York on motorcycles. They travelled eastwards through Europe and Asia, flew to Alaska and continued by road from there to New York.
  • Magnum, P.I. – drama series starring Tom Selleck as Thomas Magnum, a successful private investigator. Episodes broadcast are edited.

and

Audience share

Germany

January February March April May June July August September October November December Annual average
2006[5] - - - - - - - - 0.4% 0.4% 0.4% 0.5% 0.4%
2007[6] 0.4% 0.5% 0.4% 0.5% 0.5% 0.5% 0.5% 0.6% 0.5% 0.5% 0.5% 0.6% Increase 0.5%
2008[7] 0.5% 0.5% 0.6% 0.6% 0.6% 0.6% 0.7% 0.6% 0.5% 0.5% 0.6% 0.6% Increase 0.6%
2009[8] 0.6% 0.7% 0.7% 0.6% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.7% 0.7% Increase 0.7%
2010[9] 0.6% 0.6% 0.6% 0.7% 0.7% 0.6% 0.7% 0.7% 0.7% 0.7% 0.7% 0.6% 0.7%
2011[10] 0.6% 0.8% 0.7% 0.8% 0.8% 0.9% 0.8% 0.7% 0.8% 0.7% 0.7% 0.7% 0.7%
2012[11] 0.6% 0.7% 0.7% 0.7% 0.8% 0.6% 0.8% 0.7% 0.8% 0.8% 0.7% 0.9% 0.7%
2013[12] 0.8% 0.8% 0.9% 0.9% 0.9% 1.0% 1.0% 1.0% 1.0% 1.0% 0.9% 1.0% Increase 0.9%
2014[13] 1.0% 0.9% 0.9% 1.1% 1.0% 1.0% 1.0% 1.0% 1.0% 1.0% 0.9% 1.0% Increase 1.0%
2015[14] 1.0% 1.0% 0.9% 1.0% 0.9% 0.9% 0.9% 1.1% 1.0% 1.1% 1.0% 1.0% 1.0%
2016[15] 1.0% 1.2% 1.2% 1.1% 1.1% 0.9% 1.0% 1.0% 1.0% 0.9% 1.0% 1.1% 1.0%
2017[16] 0.9% 1.0% 0.9% 1.0% 1.0% 1.0% 0.8% 1.0% 1.0% 1.0% 1.0% 0.9% 1.0%
2018[17] 1.0% 1.0% 1.1% 1.1%

Asia-Pacific

DMAX

DMAX is a

lifestyle and reality programming
TV series for male audiences.

It is owned by

Discovery Asia-Pacific, a division of Warner Bros. Discovery
In South Asia, the channel is available under the Discovery Turbo name carrying the same content and schedule.

The channel was launched in 2004 as Discovery Real Time and rebranded as Discovery Turbo in 2008.[18] It was rebranded on 7 July 2014 as DMAX with the airing of American Digger at 6:00 AM (UTC+8). Some of its shows are also broadcast on

Discovery Channel
in Motor Mania every Thursday nights.

Programmes

Middle East and North Africa

DMAX