Extreme Rules (2010)

The 2010 Extreme Rules was the second annual

The concept of Extreme Rules is that the event features various

CM Punk and Rey Mysterio had been feuding for several months prior to Extreme Rules, which included Punk tormenting Mysterio in front of his wife and children. They wrestled at WrestleMania, with Mysterio winning, allowing him to avoid being forced to join Punk's stable, The Straight Edge Society.^[10] When inducting members into The Straight Edge Society, Punk shaved their hair while retaining long hair himself; as a result, Mysterio challenged him to a match at Extreme Rules with a stipulation that if Punk lost, he would have his head shaved.

Also announced for the card was a match for the

The actual pay-per-view opened with Sheamus attacking Triple H with a pipe.[3]

Following the attack,

After that, JTG wrestled Shad in a Strap match, where the objective was to touch all four turnbuckles while connected to the opponent. Shad used his size advantage to overpower JTG for most of the match. The conclusion of the match came when Shad had JTG on his back and began to tag corners, unaware that JTG was doing the same. After touching the third corner, JTG performed a Box Cutter on Shad and touched the final corner to win the match.^[3]

In the fourth match, Jack Swagger defended the World Heavyweight Championship against Randy Orton in an Extreme Rules match. At the conclusion of the match, Orton attempted an RKO on a chair but Swagger countered by throwing Orton through the chair. Swagger then performed a gutwrench powerbomb on Orton and pinned him to retain the World Heavyweight championship. After the match, Orton performed an RKO on Swagger on the floor.^[3]

When Orton was leaving the ring, Sheamus came out carrying a pipe for his street fight with Triple H. At the start of the match, Triple H attacked Sheamus and executed a

Later, Michelle McCool defended the Women's Championship against Beth Phoenix in an Extreme Makeover match. At the conclusion of the match, Phoenix performed a Glam Slam on McCool and pinned her to win the title.^[3]

The next match was a Steel Cage match between Edge and Chris Jericho. When Jericho attempted to retrieve a chair, Edge stopped him but Jericho slammed the steel cage door on him. Jericho then attempted to strike Edge with the chair but Edge ducked and performed a

In the main event, John Cena defended the WWE Championship against Batista in a Last Man Standing match. Cena performed an Attitude Adjustment onto a chair on Batista, who stood at an eight count. Batista performed two Spears on Cena, who stood at an eight count each time. Cena attempted the STF but Batista countered, knocking Cena through a table; Cena stood at a nine count. Batista threw Cena through the barricade but Cena stood at a nine count. Cena performed an Attitude Adjustment through the announce table on Batista, who stood at a nine count. Batista performed a Spinebuster through a table on Cena, who stood at a nine count. Batista performed a Batista Bomb on Cena, who stood at a nine count. Cena applied the STF on Batista, who stood at a nine count. Cena incapacitated Batista by tying Batista's feet to the ring post with duct tape. Batista was unable to answer the 10 count, allowing Cena to retain the title.^[3]

Reception

In August 2010, WWE reported that the event had received 182,000 pay-per-view buys, down on what the previous year's event had.^[4]

Aftermath

Because The Hart Dynasty defeated ShoMiz (Big Show and The Miz) at Extreme Rules, they received a tag team championship match the next night on Raw, which they won. After the match, Big Show turned face and punched The Miz right through his jaw. Big Show moved to the SmackDown brand^[20] and became the number one contender for the World Heavyweight Championship at Over the Limit.^[21]

The feud between CM Punk and Rey Mysterio continued after Extreme Rules. A match combining the stipulations of their matches from Extreme Rules and WrestleMania XXVI was announced for Over the Limit, in which if Mysterio lost, he would have to join the Straight Edge Society, and if Punk lost, he would have to shave his head.^[22] At Over The Limit, Mysterio defeated Punk and forced Punk to shave his head.^[23]

After Extreme Rules, Randy Orton started a feud with Edge. A match was set up between the two at Over The Limit, ending in a double countout.^[23]

Jack Swagger entered into a program with the Big Show, against whom Swagger defended the World Heavyweight Championship at Over The Limit. At Over the Limit, Swagger lost via disqualification, retaining the title.^[23]

Triple H was sidelined for the rest of the year and came back in February 2011 to confront The Undertaker.^[24] A week later when he returned, he attacked Sheamus to end the feud.^[25]

The feud between Batista and John Cena continued after Extreme Rules. Batista earned a rematch for the WWE Championship at Over the Limit by defeating Randy Orton and Sheamus in a number one contender's match,^[20] but Cena defeated Batista at the event in an "I Quit" Match.^[23] The next night, Raw general manager Bret Hart told Batista he had to qualify for the WWE Championship Fatal-4-Way at the eponymous pay-per-view, but he refused and lost to Randy Orton by forfeit. Batista then quit WWE.^[26]

After capturing the WWE Women's Championship, Beth Phoenix tore her ACL on the May 6 episode of Superstars during a singles match against Rosa Mendes, which Phoenix won with a roll-up. Phoenix eventually dropped the WWE Women's Championship to Layla in a 2-on-1 handicap match on the May 14 edition of SmackDown. After being out of action for six months, Phoenix returned at

In April 2011, the promotion ceased using its full name with the "WWE" abbreviation becoming an