Fusajiro Yamauchi
Fusajirō Yamauchi | |
|---|---|
山内 房治郎 | |
| 1st President of Nintendo | |
| In office 23 September 1889 – 1929 | |
| Preceded by | Position established |
| Succeeded by | Sekiryo Kaneda |
| Personal details | |
| Born | June 1868 Kyoto, Japan |
| Died | 1 January 1940 (aged 71) Kyoto, Japan |
| Cause of death | Stroke |
| Spouse | Koma Honda (m. 1881) |
| Children | Sada (b. 1887) |
| Occupation | Entrepreneur |
| Known for | Founder of Nintendo |
Fusajirō Yamauchi (山内 房治郎, Yamauchi Fusajirō, June 1868 – 1 January [
Before Nintendo
Fusajiro Fukui was born on June 1868, as the oldest son of Sôsuke Fukui, a craftsperson.[1] Fusajiro took the name Yamauchi after an arranged marriage with one of the daughters of the Yamauchi, a rich family owning a company named Haigan dealing with lime which had no boys to inherit the company. Thus in the goal to inherit the company, Fusajiro was adopted by the Yamauchis and became heir to his adoptive father, Naoshichi Yamauchi.[1]
Soon after in 1885, Fusajiro inherited the company at an age of 17 and renamed the company into Haikyô.[1]
Yamauchi Fusajirô Shôten or Yamauchi Nintendo
In the context of the Meiji Restoration, in 1885, gambling laws were relaxed in Japan and Hanafuda cards which were beforehand banned become legal.[2]
Fusajiro, after having opened others shops selling lime in Kyôto, is inspired by both the booming buisness of Hanafuda and by a personal taste for the game which he plays regularly and decides to use his skills as an craftsperson to open a factory building handmade Hanafuda decks.[1]
On 23 September 1889, Fusajiro Yamauchi opened Yamauchi Fusajirô Shôten,[3] also known as Yamauchi Nintendo on the location of an unoccupied house he bought.[1] The Hanafuda decks sold by Nintendo, known as Daitôryô (i.e President) decks, recognisable thanks to the illustration of Napoleon, that decorate them became the most successful in Kyoto after a few years.[3][4]
In 1890, Nintendo expands its products and starts selling Uta-garuta decks but soon after starts struggling to sell its Hanafuda and Uta-garuta due to the competition and a shrinking market around its location.[3] Fusajiro then has the idea of using the Hanafuda cards of lesser quality that were thrown away and sell them in new decks called Tengu which are sold at a lesser price than Daitôryô decks.
Retirement and death
Fusajiro departed from the company in 1929, leaving his son-in-law
References
- ^ ISBN 978-2-919603-40-4.
- ISBN 978-2-919603-40-4.
- ^ ISBN 978-2-919603-40-4.
- ISBN 978-2-919603-40-4.
- ^ "Fusajiro Yamauchi - Founder of Nintendo". Classic Gout.com. 10 April 2012. Retrieved 5 August 2012.
External links
- [1] Play