Gillette Cavalcade of Sports

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Gillette Cavalcade of Sports
Also known asCavalcade of Sports (1942–1946; as radio program)
Genre
Multi-camera
Running time120 minutes
Production companyNBC Sports
Original release
NetworkNBC
ReleaseNovember 8, 1946 (1946-11-08) –
June 24, 1960 (1960-06-24)

The Gillette Cavalcade of Sports is an American

National Broadcasting Company (NBC) that ran from 1942 to 1960.[1] The program included broadcasts of a variety of sports, although it is primarily remembered for its focus on boxing
matches.

Overview and background

The Cavalcade of Sports officially began on radio in 1942 as the

Gillette Company grouped various existing sports sponsorships under one banner.[2] The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol. 68 of the International Directory of Company Histories. In 1939, Gillette president Joseph Spang purchased the sponsorship rights to the World Series
on behalf of Gillette for $100,000. A special promotion of Gillette razors and blueblades sold four times better than company estimates, resulting in the company seeking out additional sponsorships for sporting events.

The Gillette stable of radio sports programs spanned several different networks (including the

Orange Bowl in college football
. In his book about Gillette's history Cutting Edge, author Gordon McKibben wrote, "most males in the 1940s and 1950s did not have to be told that the Cavalcade of Sports meant Gillette was sponsoring another ball game or horse race".

The diversified field of sporting events continued onto television, reportedly including at least two golfing tournaments as well as college football's

Stanley Cup Playoffs. Internationally, the Gillette World Sports program continues the concept to the present day in many international regions from Ireland to Africa to Asia
.

With all of this, however, the Cavalcade of Sports was best known for its Friday night boxing broadcasts that aired on NBC from 1946 to 1960, and then, after NBC decided against featuring boxing due to sensitivity over criminal allegations in the sport, for several more years on ABC.

As Cavalcade of Sports

Its earlier iteration, Cavalcade of Sports, likewise a boxing show, ran on

late-night local newscasts
).

St. Nicholas Arena
in New York City was the site of the earliest bouts and continued to host the Monday night fights until that program's cancellation in May 1949.

As Gillette Cavalcade of Sports

The Friday night program, broadcast from

Gillette sponsorship began at the start of the first full television programming season, 1948-49. On September 4, the program was retitled The Gillette Cavalcade of Sports, a name that remained until the end of its run. Every great boxer of the time – including among others Rocky Marciano, Sugar Ray Robinson, Archie Moore, Rocky Graziano, Willie Pep
– appeared on one or more of its broadcasts.

In the early years of television, there was a saturation of boxing programs, as many as six prime-time network programs in one week, not even counting the myriad local shows. With so much boxing airing simultaneously, all weight divisions had a chance at stardom, not just heavyweight contenders.

Commentators

Bob Haymes (using the stage name Bob Stanton) was the program's original announcer; he was joined by Ray Forrest in 1948. Jimmy Powers took over the role in 1949 and remained NBC's main boxing announcer until the network ceased carrying prime time boxing matches in 1960.

Theme music

The show's theme music was the "Look Sharp/Be Sharp March" by

Boston Pops under Arthur Fiedler on YouTube
.

The "March" was used in the 1980 film Raging Bull during a scene in which the Robert De Niro character Jake LaMotta unveils his new nightclub. Coleco's Head-to-Head Boxing handheld video game, released in 1981, played the most identifiable eight-note part of the tune when turned on and the first three notes of that at the start of each round. The music is also used in the Punch-Out!! series of video games published by Nintendo, and the 1993 Argentine film Gatica, el mono.

Recognition

Awards and nominations

The Gillette Cavalcade of Sports won an

Emmy Award for Best Sports Program in 1955. It also received an Emmy nomination for Best Sports or News Program in 1954.[3]

Nielsen ratings

According to

Nielsen, the program finished at #6 for the 1950-51 season; it slide to #19 in 1951-52 and then to #24 in 1952-53 before rebounding somewhat to #18 in 1953-54. No other boxing series has ever ranked in the Nielsen top 10 in its season ratings.[4]

Latin America

In the late 1940s, when the Cavalcade was aired through

Pancho Pepe Cróquer, Buck Canel, and Felo Ramírez
. During the opening presentation, Canel habitually introduced Cróquer as La Voz Deportiva de América.

In addition, the Cavalcade broadcast the bouts of every great fighter of the time, including Rocky Marciano, Archie Moore, Willie Pep, Sugar Ray Robinson, Sandy Saddler and Jersey Joe Walcott,[6] whose fights were accurately and succinctly described by Cróquer on its Friday nights broadcasts from Madison Square Garden. He is particularly remembered for his emotional description on the second of four matches held between Pep and Saddler, which was aired in February 1949.[7]

United Kingdom

The imitatively-titled, but otherwise unrelated, series Cavalcade of Sport aired on ITV in the United Kingdom in 1956, early in the British commercial network's life.[8]

References

  1. ^ ""Cavalcade of Sports" premieres". NBC Sports History Page.
  2. ISBN 978-0313314810
    . Retrieved 4 September 2020.
  3. ^ "Gillette Cavalcade of Sports". National Academy of Television Arts and Sciences.
  4. ^ "TV Ratings". ClassicTVHits.com.
  5. ISBN 978-1-5979-7670-1
    .
  6. ISBN 978-0-8173-5175-5
    .
  7. ^ You Tube Audio: Willie Pep against Sandy Sadler; 15th round of their second match on February 11, 1949 (Spanish).
  8. ^ "BFI Database entry". FTVDB. Archived from the original on 2009-01-25.

External links

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