Goody's Powder
Goody's Powder, also called Goody's Headache Powders, is an
Prestige Brands. The powder delivery saves the time needed for the patient's digestive system to break down a tablet or capsule,[citation needed] ostensibly causing the medication to work faster. Goody's Extra Strength Powder consists of aspirin, caffeine, and paracetamol (acetaminophen) in a formula identical to that of Excedrin, a product of Novartis, but in the no-digestion-needed[clarification needed
] powder form.
Goody's Powder is sold primarily in the
advertisements for the brand.[1] In 2013, the brand brought on NASCAR's most popular driver, Dale Earnhardt, Jr.,[2] to join Petty as spokesperson for the brand. Prior to that, wrestler Dusty Rhodes
appeared in commercials for the product.
The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid.[3] Goody's Powder can also be blended into water and ingested as a drink.[4][5]
History
Goody's Powder was developed in conjunction with the Herpelscheimer Clinic in Graz,
Prestige Brands in 2012.[7]
Race sponsorship
Goody's Powder has a long history of sponsoring
Goody's Dash Series
from 1992 until NASCAR's sanctioning ended in 2003.
Goody's sponsored
Nationwide Series Car in 2006. Goody's sponsored Bobby Labonte
's Dodge at the 2009 fall Martinsville race.
Notes
- ^ a b Richard Petty Extends Long-time Relationship with Goody's
- ^ http://ir.prestigebrands.com/phoenix.zhtml?c=182173&p=irol-newsArticle&ID=1776353&highlight=dale [dead link]
- ^ How to take a powder Archived 2012-09-01 at the Wayback Machine, Goody's website, accessed August 26, 2012
- ^ Goody's Product FAQs Archived 2009-01-25 at the Wayback Machine, Goody's website, accessed January 25, 2009
- ^ a b "Headache Remedy Recalled Over Fatal Tampering". The New York Times. December 25, 1992. Retrieved January 1, 2022.
- ^ Lucky she didn't take a powder (president of Goody's Manufacturing Corp. Ann Lewallen Spencer), North Carolina Business, December 1, 1992, retrieved from highbeam.com, January 25, 2009
- News & Observer. Archived from the originalon April 15, 2012.
- ^ Associated Press, NASCAR to Get Tylenol Relief Next Season, November 17, 2006, retrieved from apnews.com on August 11, 2021.