Gulli

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Gulli
CountryFrance
Broadcast areaFrance
Sub-Saharan Africa (as Gulli Africa)
Headquarters89, avenue Charles de Gaulle 92575
Portuguese, schedule only)
Availability
Terrestrial
TNTChannel 18

Gulli (pronounced

Lagardère Active and state-owned broadcaster France Télévisions. In 2019, the M6 Group
bought Gulli as well as the television division of the Lagardère Active Group.

History

The channel was launched on 18 November 2005 on the

Astra 1 satellite.[2] On 5 April 2016, its HD feed is launched on DTT
.

Gulli was created as a result of a partnership between a kids-television pioneer companies

Lagardère Active and the state-owned France Télévisions.[3] The former is known due to is children's network, Canal J, while the latter has a long history investing on kids programming through its youth-oriented division on France 3. On 23 December 2013, a deal was reached between Lagardère and France Télévisions to purchase the latter's shares in Gulli. The deal was finalised on 29 October 2014 with the transfer of 34% of France Télévisions's shares to Lagardère for €25 million.[4]

The network has been launched in

MENA region, and Brazil, broadcasting in Russian, French, Arabic and Brazilian Portuguese. The brand itself was sold alongside the rest of the Lagadère channels to Groupe M6 in 2019.[5]
The Russian feed utilizes the name "Gulli Girl" and broadcasts series aimed at a young female audience.

The channel has been launched in Brazil on August 9, 2020, on the newly established satellite TV provider BluTV, being the first expansion of the channel to the Americas.

Branding

At the CSA hearings for the new DTT channels, the channel was presented under the name of Gulliver, named after Jonathan Swift's character Gulliver's Travels, before being renamed and shortened to Gulli.

The first design of the channel as well as the logo were designed by the Dream On agency.[2]

On 8 April 2010, Gulli decided to use a new on-the-air branding designed by Gédéon. On the same occasion, the channel started modernising its logo, which has become darker, giving it volume and changing to 16/9 but somewhat dynamically, in the 4:3 and 16:9 aspect ratios.

A new branding, again designed by Gédéon, came in September 2013.

On 28 August 2017, Gulli changed its branding. This branding was made by 17MARS. This new branding received very positive reviews and gave a lot of colour to the channel.[3][4]

Following the announcement of Gulli Prime, a temporary logo is presented. Finally, this logo is then shown in another form on December 14, 2021.

On 28 August 2023, the channel announced that it would adopt a new logo as well as a new on-air design for 4 September both designed by the Gédéon agency.[1]

Logos

  • Announcement of Gulli on 18 November 2005.
    Announcement of Gulli on 18 November 2005.
  • Old logo used from 18h on 18 November 2005 until 8 April 2010.
    Old logo used from 18h on 18 November 2005 until 8 April 2010.
  • Old logo from 00h30 on 8 April 2010 until 28 August 2017.
    Old logo from 00h30 on 8 April 2010 until 28 August 2017.
  • Old logo on 28 August 2017 until 3 September 2023.
    Old logo on 28 August 2017 until 3 September 2023.
  • New logo current on 3 September 2023.
    New logo current on 3 September 2023.

Logos of derived channels

  • New logo of Gulli Girl since 2018
    New logo of Gulli Girl since 2018
  • Logo of Gulli Brasil from 9 August 2020 to 18 June 2023
    Logo of Gulli Brasil from 9 August 2020 to 18 June 2023

Slogans

Version 1 (2005 – 2010)

  • 18 November 2005 to 26 September 2007: "Gulli, la chaîne des enfants sur la TNT."
  • 26 September 2007 to 26 December 2008: "Gulli, pour tous les yeux."
  • 26 December 2008 to 7 April 2010: "Gardez le contact !"

Version 2 (2010 – 2017)

  • 7 April 2010 to 3 August 2013: "Gulli remue toute la famille !"
  • 3 August 2013 to 17 March 2014: "Gulli. Bienvenue dans la Famili !"
  • 17 March 2014 to 19 January 2018: "Avec Gulli, colore ta vie !"

Version 3 (2017–present)

  • 19 January 2018 to 18 July 2020: "Gulli, Bienvenue dans la Famili."
  • Since 18 July 2020: "Gulli, La chaîne préférée des enfants... gentils !"

Programming

Gulli broadcasts cartoons, series, shows, and films.

Current programming

Live action

Animated

  • VIP Pets
  • Zig and Sharko

Reality programming (Gulli Prime)

  • Battlebots
  • C'est bon signe
  • E=M6 Family
  • Frogger: le jeu vidéo grandeur nature
  • La grande vidéo party
  • Le Geste Ecolo de Gulli
  • Le Meilleur Pâtissier
  • Lego Masters (France)
  • Mes tubes en signes
  • Mission Gulliverse
  • Parents, un jeu d'enfant
  • Tahiti Quest
  • Too Cute
  • Tout le monde...
  • Wazup (magazine)

Programming blocks

Current

Former

Broadcast hours

At the channel's launch on 18 November 2005, Gulli was broadcast from 6:30 am to 11:30 pm. From 10 December 2007 (about three months after the "rentrée" of 2007) to 31 August 2008, the channel broadcast from 6:00 am to 12:30 am. Since 1 September 2008, the channel broadcasts 24 hours a day.

International versions

  • Gulli Africa
  • Gulli Arabia
  • Gulli Bil Arabi
  • Gulli Brasil
  • Gulli Girl (formerly Gulli Russia)

References

  1. ^ a b "BFM TV et Gulli font leur entrée sur Freebox". Univers Freebox (in French). 18 October 2005. Retrieved 12 December 2020.
  2. ^ a b "TNT SAT prend de l'avance sur la HD !". Univers Freebox (in French). 1 August 2015. Archived from the original on 24 September 2015. Retrieved 12 December 2020.
  3. ^ a b Kerviel, Sylvie (15 September 2006). "La concurrence s'intensifie entre les nombreuses chaînes jeunesse". Le Monde.fr (in French). Retrieved 12 December 2020.
  4. ^ a b "Lagardère finalise (enfin) le rachat de Gulli". BFM BUSINESS (in French). Retrieved 12 December 2020.
  5. ^ "M6 rachète le pôle TV de Lagardère pour 215 millions d'euros". LEFIGARO (in French). 24 May 2019. Retrieved 12 December 2020.
  6. ^ "Bienvenue chez les Casagrandes - le dessin animé sur Gulli".
  7. ^ "My Little Pony: Pony Life - Série Animation - Programme TV Gulli". www.gulli.fr. Archived from the original on 25 August 2020.
  8. ^ "Chaine-TV/Dessins-animes/Oggy-et-les-cafards". Gulli.fr (in French). 27 August 2017. Retrieved 18 November 2022.
  9. ^ "Oggy et les cafards - Next Gen le 11 novembre 2021 à 08h13 sur Gulli". www.cesoirtv.com. Archived from the original on 13 November 2021.
  10. ^ "Totally Spies : TF1 reprend la diffusion face au succès de Gulli, les audiences ne rivalisent pas avec sa concurrente". Toutelatele (in French). 21 July 2017. Retrieved 29 March 2022.
  11. ^ "Totally spies ! : le retour des célèbres espionnes des années 2000 est annoncé". Tele-Loisirs (in French). 25 January 2022. Retrieved 29 March 2022.
  12. ^ dossier de presse lagardere.com (in French)
  13. ^ a b File Gulli
  14. ^ "La rentrée 2007 de Gulli !". YouTube.

External links

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