Virgin 17
 | This article may be a rough translation from French. It may have been generated, in whole or in part, by a computer or by a translator without dual proficiency. (August 2022) |
Lagardère Active (sold to Bolloré in 2010) | |
| History | |
|---|---|
| Launched | 17 October 2005 (as Europe 2 TV) |
| Closed | 1 September 2010 |
| Replaced by | Direct Star |
| Former names | iMCM (project in 2002) Europe 2 TV (2005–2007) |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 17 |
Virgin 17 was a French music video and TV show television network owned by the
digital terrestrial television
(DTT).
The channel was created for the launch of DTT and modeled after
MCM, another channel owned by Lagardère Active. It initially had the working title "iMCM", but in 2004 it was named after the radio station Europe 2
, and was then renamed Virgin 17 on 1 January 2008 (along with the radio station which became Virgin Radio France).
From 1 September 2010, Virgin 17 changed its name to Direct Star. This change was intended by the Bolloré Group "for the sake of the uniform group" .
The TV channel had been broadcast free-to-air via satellite Hot Bird 8 (13°E) up to 2007-11-21. Now it's Viaccess encrypted and available to
Internet television
.
Virgin 17 was replaced on 1 September 2010 by Direct Star.
History
Created by
TNT
.
The channel began broadcasting on TNT channel 17 on 17 October 2005 at 5:17 pm.Next. Regular meetings are scheduled with themed evenings: "Live" on Mondays, "Kidding" on Tuesdays, "Sexy" on Wednesdays, "Girls" on Thursdays, "SF" on Fridays, "Animated" on Saturdays and "Hit " Sundays. New and older series are also on the air.
Ranked last of the TNT channels in terms of audience and wishing to reach a wider audience to compete with
Lagardère Active decided in the summer of 2007 to rename its brands Europe 2 in radio and television by the emblematic brand of the publisher British musical Virgin with whom he is already associated in the Virgin Megastore stores in France. On 17 July 2007, the CSA gave its agreement to change the name of Europe 2 TV to Virgin 17,[4] but the authorization is subject to several conditions: the chain's logo must not be confused with those of products or services which include in their name the Virgin brand and the ban on advertising for the Virgin group and any references to Virgin products on the air. However, the CSA authorizes the use of the Virgin international logo.. Europe 2 TV changed its name on 1 January 2008 at midnight by ending its programs with the title Happy Ending by Mika, followed by a video message from Richard Branson, the boss of the Virgin Group, celebrating the birth of Virgin 17.[5] Virgin 17 is broadcast in Belgium from January 4, 2010, to replace MCM Belgique which disappeared on December 31, 2009, on VOO and Numericable
.
On 18 March 2010,
Bolloré group appoints Christophe Sabot (former manager at NRJ and Virgin 17) as director of the channel and the Direct Star website goes live on August 16, 2010.[12]
Virgin 17 stopped broadcasting on 30 August 2010 at around 11:59 p.mm with highlights from the channel.[13]
References
- ^ "Audition du projet iMCM devant le CSA pour l'obtention d'une fréquence sur la TNT" (PDF). CSA (in French). 20 June 2002. Archived (PDF) from the original on 26 July 2004. Retrieved 26 December 2020.
- ^ AlloCine (14 September 2005). "Europe 2 TV, du nouveau sur la TNT". AlloCiné (in French). Retrieved 26 December 2020.
- ^ "CSA.fr - Obligations de programmation / Le bilan 2005 des chaînes privées gratuites de la TNT / Les dossiers d'actualité / Etudes et publications / Accueil". 2 April 2015. Archived from the original on 2 April 2015. Retrieved 26 December 2020.
- ^ "CSA - Communiqué de presse - Le CSA autorise le changement de dénomination d'Europe 2 et d'Europe 2 TV (en Virgin Radio et Virgin 17)". 4 August 2007. Archived from the original on 4 August 2007. Retrieved 26 December 2020.
- ^ allcurious (2 January 2008). "Le lancement de Virgin 17 - Vidéo Dailymotion". Dailymotion (in French). Retrieved 26 December 2020.
- ^ "Bolloré en négociations exclusives pour racheter Virgin 17". ozap.com (in French). 18 March 2010. Retrieved 26 December 2020.
- ^ "Bolloré rachèterait Virgin 17 pour 70 millions d'euros". LEFIGARO (in French). 18 March 2010. Retrieved 26 December 2020.
- ^ "Virgin 17 rachetée par Bolloré devient Direct Star - Actus TV sur nouvelobs.com". 18 July 2010. Archived from the original on 18 July 2010. Retrieved 26 December 2020.
- ^ "Virgin 17 sera rebaptisée Direct Star". LEFIGARO (in French). 7 July 2010. Retrieved 26 December 2020.
- ^ "Direct Star : découvrez le logo de la nouvelle chaîne du groupe Bolloré". Premiere.fr (in French). 16 September 2015. Retrieved 26 December 2020.
- ^ "Virgin 17 devient Direct Star - News People". 29 August 2010. Archived from the original on 29 August 2010. Retrieved 26 December 2020.
- ^ "Découvrez le logo de "Direct Star" (ex-"Virgin 17")". ozap.com (in French). 27 July 2010. Retrieved 26 December 2020.
- ^ "Regardez la mort de Virgin 17 et le lancement de Direct Star OZAP com - YouTube". www.youtube.com. Retrieved 26 December 2020.
External links
- Official website (in French)
