Independent soft drink
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An independent soft drink is a
corporations
who use alternative marketing strategies to promote their product.
The label was arguably started in the early 1970s in response to
Pepsi Cola's mass media campaigns for the edge in the beverage market.[1]
Several groups decided to protest by making and in some cases publicly distributing their homemade brew.
Guadalajara, Jalisco, Mexico
.
References
- ^ "How Coke and Pepsi's rivalry shaped marketing — and where it goes next". Marketing Dive. Retrieved 2023-08-31.
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