Klima (application)

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Climate Labs GmbH
Company typeGesellschaft mit beschränkter Haftung
Industry
Mobile application development
Founded2019
FounderMarkus Gilles, Jonas Brandau, Andreas Pursian-Ehrlich
Headquarters
Berlin
,
Germany
Websitehttps://klima.com

Klima is a

carbon neutrality into a mass movement and unleash the power of individual action at scale."[1]

In 2020, Klima raised $5.8 million in a seed funding round backed by Christian Reber (co-founder and CEO of Pitch), Jens Begemann, Niklas Jansen (co-founder and managing director of

e.ventures, HV Holtzbrinck Ventures, and 468 Capital.[2]

The Klima app launched on the

App Store and Google Store in December 2020.[1]
It is currently available worldwide on iOS and Android.

Features

Klima's stated goal is to help people neutralize their carbon footprint in a simple and effective manner.[3] To do that, the app calculates a member's annual carbon footprint by asking them 9-10 lifestyle questions, including how they eat, whether they have a car, or how often they take a flight.[4] These factors are used to calculate the user's estimated carbon footprint.

Based on a user's carbon footprint, the app calculates a monthly subscription fee. The company keeps 30% of this fee (10% for operating costs and 20% for marketing budget), and the remaining 70% goes to carbon offsetting projects of the user's choice.[1] Users can choose to support tree planting, solar energy, and clean cook stove projects.[5] The app tracks the amount of greenhouse gas emissions that are offset over time, as well as shows the amount of trees planted, kilowatts of solar power enabled, and clean-cooked meals enabled by their subscription.[6]

The app also promotes carbon footprint reduction. Users receive a personalized checklist within the app, and tips on how to reduce their emissions overall through an in-app inbox.[7]

Transparency and verification

On the Klima website, projects are described but no links to actual project websites or external sources for additional project information are available.[8]

Klima's projects are verified by the Verified Carbon Standard, the Gold Standard developed by WWF, and the Climate, Community and Biodiversity Standards.

Carbon offsetting controversies

Carbon offsetting is still a relatively new concept with unknown effectiveness and long-term impacts.

Controversy around carbon offsetting
primarily entails criticism due to actual and potential negative social, economic, and ecological outcomes of carbon offsetting schemes and projects.

References

  1. ^ a b c "Frequently asked questions". Klima. Retrieved 2021-04-20.
  2. ^ "Klima publicly launches its consumer-focused carbon offset app". TechCrunch. Retrieved 2021-04-20.
  3. ^ Tucker, Charlotte (2020-08-12). "Berlin-based Klima nabs €5 million to help us take climate action on our smartphones". EU-Startups. Retrieved 2021-04-20.
  4. ^ James, Rogerson (April 2021). "The best Android apps of 2021". TechRadar. Retrieved 2021-04-20.
  5. ^ Barbiroglio, Emanuela. "How To Be Carbon-Free, With A New App And A Neutrality Certificate". Forbes. Retrieved 2021-04-20.
  6. ^ Peters, Adele (2020-08-12). "This new app offsets your carbon footprint, then helps you shrink it". Fast Company. Retrieved 2021-04-20.
  7. ^ "Introducing Klima: the app on a mission to reduce carbon footprints". 27 August 2020. Retrieved 2021-04-20.
  8. ^ "Klima - Projects". Klima. Retrieved 2021-12-02.
  9. ISSN 1059-1028
    . Retrieved 2021-12-02.
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