Lojas Americanas
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Website | americanas |
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Lojas Americanas is a Brazilian
Lojas Americanas (
It is controlled by three Brazilian billionaires:
In January 2007, Lojas Americanas acquired the Brazilian operations of the network of video rental
History
The company was founded in 1929 by Americans John Lee, Glen Matson, James Marshall and Batson Borger.[2] They left the United States and went to Buenos Aires with the objective of opening a Five and Dime store. The idea was to launch a store that featured low prices, modelled after stores in the United States and Europe that became popular at the beginning of the 20th century. While on their trip to South America, they met Brazilians Aquino Sales and Max Landesman, who convinced them to change their plans and head to Rio de Janeiro.[3]
After spending time in Rio de Janeiro, the Americans saw that there were many public employees and military personnel with stable but modest salaries. The majority of the stores in the city were not financially accessible to the general public. The existing stores were expensive and sold specialized merchandise. Consumers had to go to several different establishments to do their shopping. As a result, the Americans decided that Rio de Janeiro was the perfect city in which to launch their new concept store. They built a store that had low prices—to attend to the "forgotten" consumer populations—and sold the widest variety of products possible.[4]
In 1929 they inaugurated the first Lojas Americanas store in
In 1982, the board members of the Grupo Garantia came on board with Lojas Americanas as shareholders. By the first quarter of 1994, they solidified the formation of a joint venture company under the name Walmart Brasil S/A with Lojas Americanas as a 40% stakeholder and Walmart as a 60% stakeholder. In 1997, by the decision of the administrative council of the company, approval was given for sale of 40% of the company to Walmart, Inc. The council approved the participation of Lojas Americanas in a deal in 1998 which detailed their actionary control of 23 stores with the French supermarket company Comptoirs Modernes, connected to Grupo Carrefour). Lojas Americanas later decided to end the association and focus on their primary business of discount stores.
In 1999, the company began selling merchandise over the
Americanas.com announced in November 2006 its merger with Submarino, creating an absolute leading company in the online sales segment in Brazil. The new company, B2W, must compete with the traditional trade chains.[citation needed]
In January 2007, Lojas Americanas announced their acquisition of BWU, the corporation responsible for
In January 2023, Americanas announced the discovery of accounting "inconsistencies" of 20 billion reais ($3.88 billion) on their balance sheet. After the incident, the company CEO Sergio Rial resigned, with the company filing for bankruptcy on January 19, 2023.[9][10][11] On January 25, 2023, Lojas Americanas declared bankruptcy in the United States.[12]
Subsidiaries
Lojas Americanas operates 4 different kinds of affiliated stores. For this reason, the name "Americanas Network" is often used to refer to the parent company.
- Traditional Stores
- Americanas Express
- Americanas Blockbuster
- Online stores: Submarino, Americanas.com and Shoptime
References
- ^ a b "Lojas Americanas tem lucro 12,3% maior no 4o tri, de R$159 mi". Exame.com (in Portuguese). Reuters. 18 March 2011. Retrieved 27 October 2014.
- ^ "The Company / Time Line". Lojas Americanas S.A. Archived from the original on 31 October 2014. Retrieved 31 October 2014.
- ^ "A história das Lojas Americanas no Brasil". Publicidade na Ponte Rio-Niterói (in Brazilian Portuguese). 2018-11-06. Retrieved 2023-01-25.
- ^ "Tudo sobre Lojas Americanas - História e Notícias". Canaltech (in Brazilian Portuguese). 13 April 2018. Retrieved 2023-01-25.
- ^ "Zippin Announces Strategic Partnership With Lojas Americanas, Brazil's Largest Retailer, To Power New Checkout-free Stores". www.getzippin.com. Retrieved 2023-01-25.
- ^ "História da Lojas Americanas: quando surgiu e quem são os donos". GZH (in Brazilian Portuguese). 2023-01-24. Retrieved 2023-01-25.
- ^ A História das Lojas Americanas [dead link]
- ^ "Americanas pagará R$ 250 mil por trabalho escravo em cadeia produtiva". G1 (in Portuguese). 2 October 2013. Retrieved 31 October 2014.
- ^ Frontini, Peter; Pulice, Carolina (2023-01-12). "Brazil's Americanas CEO, CFO resign as $3.88 bln accounting inconsistencies discovered". Reuters. Retrieved 2023-01-15.
- ^ "Americanas President Leaves Brazilian Company after US$ 3.8 billion in 'Inconsistencies' Were Found in the Balance Sheet". Folha de S.Paulo. 2023-01-12. Retrieved 2023-01-15.
- ^ "Brazil's Americanas files for bankruptcy". Reuters. 2023-01-19. Retrieved 2023-01-20.
- ^ "Brazilian Retailer Americanas Files for Chapter 15 Bankruptcy to Protect US Assets". Bloomberg News. 2023-01-25. Retrieved 2023-01-25.