Lou Swarz

Lou Swarz
Swarz in 1953
Born	Lucille Henrietta Schwartz May 1897 St. Louis, Missouri, US
Other names	Lou LuTour Linda Lou Caol Wallis
Occupation(s)	Actress, columnist, beauty consultant, radio show host, teacher
Years active	1930s-1950s

Lou Swarz (born Lucille Henrietta Schwartz; May 1897 – date of death unknown) was an American actress who performed monologues in

Afterwards, she became a beauty consultant and then editor and director for the Global News Syndicate. She was simultaneously signed as a radio show host for her personal show, The Homemakers Club, that covered beauty tips, local news, and gospel music. She received multiple honors throughout her life for her community service work with her sorority Zeta Phi Beta and for her ongoing community engagement through her radio show, with her "La Cheerios" program sending positive cheer cards to people in hospitals and her "Teen Town" program to help reduce juvenile delinquency among African American teenagers being specifically praised.

Childhood and education

Swarz was born in May 1897 in St. Louis, Missouri, to Amanda and Henry Boone Schwartz.^[1][2][3] Given the name Lucille H. Schwartz by her parents, she went through a number of alternative stage names, shortening it to Lou Swarz before changing to Linda Lou and then Caol Wallis for a short time before returning to Lou Swarz and later, in the 1950s, changing to Lou LuTour.^[4][5]

Career

As a monologue performer

In the mid-1930s, Swarz became a dean at

While she had been doing her performances since 1933 in the Midwest and Southwest, her official debut in New York was not until July 1939 at The Town Hall.^[10] From that point on, she became nationally known for her "One Woman Show" featuring monologue impressions of historic African Americans. Her shows garnered comparisons to the monologue work of Cornelia Otis Skinner.^[10] The following months saw Swarz invited by Eleanor Roosevelt to perform at the summer White House and she took the opportunity to give two performances at the 1939 New York World's Fair.^[11] Despite the sudden success of her show performances, Swarz had accrued debts over time and had to file for bankruptcy in February 1940.^[12]

From 1942, Swarz began doing a series of shows for the

Theodore Hubbard became Swarz's professional theatrical manager in the summer of 1947 and she later used her newspaper column to help reunite Hubbard with his long-estranged sister.[19] Swarz conducted another tour of shows across the Southern and Midwestern states in the final months of 1947, along with a stop in Hollywood,^[20][21] and in North Carolina in early 1948, with her performances focusing on black colleges and universities throughout the states.^[22]

As a columnist

Swarz became a columnist for The New York Age newspaper in 1945.^[23] She reported on sports events, including the August 22, 1945, Jimmy Bivins vs Archie Moore boxing match.^[24] This made her the first black woman to be a sports reporter for a national press chain.^[25] She later started her own newspaper column named "Lou Swarz' Jottings";^[19] after the column obtained an international audience she considered renaming it "Around The Globe",^[26] before deciding to call it "Global Jotting(s)".^[27]

As a beauty consultant

Swarz held a School of Charm in St. Louis, and taught "Charm and Personality Development" classes in 1947 for the Sepia Hollywood Modeling Group.^[28] She also acted as beauty consultant for Global News Syndicate through 1951,^[29] before becoming associate editor for the company^[30] and then associate director by 1955.^[31] At the same time, she had an ongoing newspaper column called "Charm.." that covered beauty, fashion, and other tips on how to portray oneself.^[32]

As a radio host

Before moving to New York for her theatre debut in 1939, Swarz had run a radio show in her home town of St. Louis.^[33] In September 1952, Swarz was given her own daily radio show on the WWRL station in New York. Her show, The Homemakers Club, ran daily during the work week at 9 am, focusing on presenting recipes, beauty tips, general news, and different special features each day of the week involving community figures.^[30] The immediate success of the show resulted in her being signed to a daytime radio program with the WHOM station before the end of September. This new program was expanded to broadcast from Monday through Saturday for an hour and a half in the afternoon. The first half hour had the same segments and specials as Swarz's WWRL program, but the following hour was entirely gospel music in a program titled the Gospel Songfest where Swarz acted as disc jockey.^[33]

Awards and honors

In June 1938, Swarz was awarded an honorary master's degree in drama by Douglass University, making her the youngest at the time to receive one and the first solo actress and third actress to receive one.

In 1938 Swarz helped to create the Vogue League of Expression, an organization for speakers and monologue performers on stage.^[6] As a member of the Zeta Phi Beta sorority, Swarz was involved in community outreach and social improvement projects. She acted as a member of the Xi Zeta chapter and began in the 1930s with the rank of Basileus. A "6 Point" program was organized by Swarz in November 1938 to focus on particular avenues of activity for the sorority, including educational, civic, social, charitable, cultural, and spiritual outreach branches.^[39] She presented a number of new projects in 1939 involving creating and expanding recreational centers and nurseries in "neglected localities" in major cities.^[40] By 1942, she had been promoted to the rank of national Epistoleus in the sorority.^[41]

A program started by Swarz in the mid-1940s and made an official program for the Zeta sorority in 1947 was the "La Cheerios" group that involved sending cheer cards to hospitals across the country every month and especially around holidays.

Swarz acted as the leader of the women's group in the J. Finley Wilson Elks club.^[47]

She had three sisters, Pearl Schwartz, Sarah Schwartz, and Vernedine Jennings.^[23]

Theater

• The Wingless Victory (1940) as Toala^[48]
• Thebian woman^[49]