Memorex

Source: Wikipedia, the free encyclopedia.
Memorex Corp.
Company typePublic
IndustryComputer peripherals, computer media, consumer tape
Founded1961
FounderLaurence L. Spitters, Arnold T. Challman, Donald F. Eldridge, W. Lawrence Noon
DefunctNovember 1996
FateBrand currently owned by Digital Products International

Memorex Corp. began as a

CD and DVD drives, flash memory, computer accessories and other electronics
.

History and evolution

MRX V Memorex magnetic tape

Established in 1961 in

portmanteau of "memory excellence".[1]

Memorex brand MiniDisc

Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of legendary

audio cassette
. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.

In 1982, Memorex was bought by Burroughs for its enterprise businesses; the company’s consumer business, a small segment of the company’s revenue at that time was sold to Tandy.[3] Over the next six years, Burroughs and its successor Unisys shut down, sold off or spun out the various remaining parts of Memorex.

The computer media, communications and IBM end user sales and service organization were spun out as Memorex International. In 1988, Memorex International acquired the Telex Corporation becoming Memorex Telex NV, a corporation based in the Netherlands, which survived as an entity until the middle 1990s.[4] The company evolved into a provider of information technology solutions including the distribution and integration of data network and storage products and the provision of related services in 18 countries worldwide. As late as 2006, several pieces existed as subsidiaries of other companies, see e.g., Memorex Telex Japan Ltd[5] a subsidiary of Kanematsu[6] or Memorex Telex (UK) Ltd. a subsidiary of EDS Global Field Services.[7]

Over time the Memorex consumer brand has been owned by Tandy, Hanny Holdings and Imation. As of 2016, the Memorex brand is owned by Digital Products International (DPI).[8]

Timeline

References

  1. ^ Raimondi, Donna (March 17, 1986). "Memorex marks 25th birthday by streamlining operations". Computerworld. XX (11): 125 – via Google Books.
  2. ^ Mercer, Michelle (September 3, 2019). "The Voice That Shattered Glass". NPR. Retrieved August 29, 2020.
  3. ^ "Memorex History: How a Tech Pioneer Turned Into a Basic Brand". Tedium: The Dull Side of the Internet. Retrieved 2022-08-14.
  4. ^ "SEC Filing for MEMOREX TELEX N.V. (1996)"
  5. ^ Memorex Telex Japan Homepage Archived 2006-04-08 at the Wayback Machine
  6. ^ Kanematsu 2008 Annual Report Archived 2011-10-08 at the Wayback Machine
  7. ^ http://www.memorex-telex.com/aboutus/[permanent dead link]
  8. ^ GlassBridge Enterprises, Inc., FORM 10-K, Mar 15 2016
  9. ^ Memorex Private Placement Memo circa 1961
  10. ^ Information Technology Industry TimeLine Archived 2006-04-10 at the Wayback Machine
  11. ^ "About Memorex" (PDF). Archived from the original (PDF) on 2006-05-09. Retrieved 2006-03-23.
  12. ^ MEMOREX TELEX N V Quarterly Report, for period ending September 30, 1996
  13. ^ Gardner, W. David, [www.informationweek.com/imation-to-acquire-memorex-for-$330-million/d/d-id/1039762 "Imation To Acquire Memorex For $330 Million"], InformationWeek, January 20, 2006
  14. ^ Imation 8k
  15. ^ Memorex Acquisition Press Release, January 9, 2024

External links