NFL on television in the 2020s

Source: Wikipedia, the free encyclopedia.

From 2014 to 2022, CBS, NBC, and Fox, as well as cable television's ESPN, paid a combined total of US$20.4 billion[1] will pay $39.6 billion for exactly the same broadcast rights.[2] The NFL thus holds broadcast contracts with four companies (ViacomCBS, NBCUniversal, Fox Corporation and The Walt Disney Company/Hearst Corporation, respectively) that control a combined vast majority of the country's television product. League-owned NFL Network, on cable television, also broadcasts a selected number of games nationally. In 2017, the NFL games attracted the top three rates for a 30-second advertisement: $699,602 for NBC Sunday Night Football, $550,709 for Thursday Night Football (NBC), and $549,791 for Thursday Night Football (CBS).[3]

Under the current contracts since 2014, regionally shown games on Sunday afternoons are televised on CBS and Fox, which primarily carry games of AFC and NFC teams respectively (the conference of the away team generally determines the broadcaster of an inter-conference game). Nationally televised regular season games on Sunday and Monday nights are aired on NBC and ESPN, respectively, while FOX and NFL Network share Thursday night games during the regular season. In addition, a "flexible scheduling" policy allows the league to reschedule Sunday afternoon and night games to different time slots and/or reassign them to different networks regardless of conference (Monday and Thursday Night games are not subject to this policy and must be played at the same time and on the same network as originally scheduled). During the postseason, ESPN airs one game, NBC airs two, while CBS and Fox air the rest of the AFC and NFC games, respectively. The Super Bowl has rotated annually among CBS, Fox, and NBC since the 2006 season.

On April 29, 2020, Amazon renewed its digital rights through the 2022 season, maintaining the TNF simulcasts and digital content, and also adding exclusive international rights to one late-season game per-season outside of the package (which will be produced by CBS).[4] For its simulcasts, Amazon replaced the British feed with a new "Scout's Feed" with extended analysis by Bucky Brooks and Daniel Jeremiah (akin to the ESPN "film room" broadcasts of college football games), and "NFL Next Live" on Twitch (with viewer interactivity).[5]

Year-by-year breakdown

2020

During Super Bowl LIV, Fox introduced a new on-air appearance specific to its football broadcasts, replacing the previous rectangular appearance with a slanted motif. The scoreboard was also changed to a box-like appearance in the bottom-center, showing only team logos, and with both teams positioned in opposing directions. Translucent strips are used to show quarterback statistics following each play. Selected players are depicted in graphics using stylized "cartoon" illustrations rather than traditional photos, and during the Super Bowl, lower thirds incorporated fonts based on the teams' respective wordmarks. These graphics took effect full-time for football telecasts on Fox after the Super Bowl, including the XFL, and the subsequent NFL and college football seasons.[6][7][8]

Preseason

In the 2020 offseason, the NFL queried its teams on the possibility of expanding flexible scheduling to Monday Night Football. No consensus was achieved on whether or not such an expansion would be viable, as travel and lodging reservations are set in advance and would require visiting teams to book hotels for an extra day because of the uncertainty such a flex option would entail. Flexible scheduling would not take effect until Monday Night Football's next contract begins in 2022.[9]

The 2020 schedule was released on May 7. The Kickoff game was on September 10, which featured the Super Bowl LIV Champion Kansas City Chiefs hosting the Houston Texans. The Thanksgiving Night game was supposed to feature the Baltimore Ravens vs the Pittsburgh Steelers; the ninth time that the Thanksgiving game would have been part of the SNF package shown on NBC. An COVID-19 outbreak on the Baltimore Ravens forced the postponement of the game to the following Sunday afternoon, which was then postponed to the following Tuesday night, and then finally to Wednesday afternoon.[10][11] It was shown on NBC as scheduled, but KWQC-TV - the NBC affiliate for the Quad Cities of Iowa and Illinois - opted not to show the game. Before this occasion, the last Wednesday night game played in the NFL was also a special edition of primetime on NBC - the 2012 Kickoff game between the Dallas Cowboys and New York Giants that was scheduled as such to avoid a conflict with Obama's renomination speech at that year's Democratic National Convention.

The 2020 season saw another major revamp to ESPN's booth, with Steve Levy, Brian Griese, and Louis Riddick.[12] ESPN's lead college football commentary team of Chris Fowler and Kirk Herbstreit called the first game of the Week 1 doubleheader (as Fowler was already in the New York area handling the US Open).[13] To formally celebrate the 50th anniversary of Monday Night Football, the Las Vegas Raiders' Week 2 home opener (their first after relocating from Oakland) was simulcast by ABC.[14] The Hank Williams Jr. MNF theme was once again dropped, being replaced by a cover of Little Richard's "Rip It Up" by Virginia-based band Butcher Brown.[15]

Weeks before the 2020 season, Fox dropped Thom Brennaman following the controversy surrounding his use of a homophobic slur while working as the television voice of the Cincinnati Reds. Kevin Kugler took over Brennaman's slot on the #5 team with Chris Spielman. With Charles Davis departing for CBS, his position at the #2 team with Kevin Burkhardt was filled by Daryl Johnston, who in turn was replaced by Brock Huard and Greg Jennings on the #6 team with Chris Myers. Adam Amin replaced Dick Stockton on the now-promoted #3 pairing with Mark Schlereth, though Stockton would continue to call select games when necessary. Jonathan Vilma replaced Ronde Barber on the #4 team with Kenny Albert. Spielman left Fox after Week 14 to join the Detroit Lions front office. Huard took over Spielman's place with Kugler.

Effects from the COVID-19 pandemic

In 2020, because of numerous pandemic-related issues that led to CBS losing a 1 PM (Pittsburgh vs Tennessee) and a 4:25 PM (New England at Kansas City) game during Week 4, the NFL used the flexible schedule rule to move Indianapolis at Chicago from 1 PM to 4:25 PM.

Initially, ESPN had an opportunity to air a second MNF doubleheader when the BroncosPatriots game, originally scheduled on October 4, was postponed to October 12 due to a player testing positive for Coronavirus disease 2019 (COVID-19), The game would have been scheduled for a 5:00 p.m. ET kickoff with Fowler and Herbstreit working the game.[16][17] However, additional positive tests from New England forced the NFL to reschedule the game to October 18, along with a slew of other rescheduled games involving the Dolphins, Jets, Chargers and Jaguars.

Following Cam Newton's positive COVID-19 test, the New England Patriots-Kansas City Chiefs game, originally scheduled for Sunday afternoon, was postponed to Monday, October 5 at 7:05 p.m. ET to be broadcast nationally.[18] This will be CBS's first Monday night telecast since November 24, 2014. The Kansas City Chiefs won 26–10.

On October 13, due to multiple positive COVID-19 in the Tennessee Titans organization, the Titans-Buffalo Bills game was moved to Tuesday, which was the seventh Tuesday NFL game in history. The Titans ultimately won the game 42–16.

On October 19, because of a COVID-19 outbreak involving the Tennessee Titans, the originally scheduled Thursday night game between the Chiefs and Bills, was moved to the following Monday due to Tennessee playing Buffalo the previous Tuesday. The Chiefs won 26–17. In a similar move, the Ravens had their scheduled Week 13 TNF game against the Cowboys postponed to the following Tuesday. The Ravens had dealt with their own outbreak, which included positive tests from players including reigning MVP Lamar Jackson. For that reason, the Ravens had to postpone their Thanksgiving game against the Steelers three times, the first time was originally postponed to the Sunday after Thanksgiving in the afternoon, then postponed a second time to the following Tuesday night, then postponed again to the following Wednesday in the afternoon. The postponements forced the Steelers’ Week 13 game against the Washington Football Team to be moved from Sunday, December 6, to Monday, December 7, and as mentioned, the Cowboys-Ravens game a day later, with both games remaining on Fox.

Mike Tirico substituted for Al Michaels on a select number of games on NBC this season, that started with the September 27 game between the Green Bay Packers and the New Orleans Saints. Tirico was initially slated to call the Thanksgiving game this season, but was assigned instead to call the Week 12 SNF game between the Packers and the Chicago Bears with Tony Dungy and Kathryn Tappen. Tirico was eventually given the assignment to call the rescheduled Ravens–Steelers game with Collinsworth after it was postponed from Sunday afternoon to Wednesday night. Tirico is also slated to call one of NBC's two wild card playoff games in January.

The aforementioned Packers–Saints game took place while the 2020 Stanley Cup Finals (rescheduled from its normal late May–early June schedule) were ongoing; Dallas (Stars) and Tampa Bay (Lightning) also have NFL teams in the Cowboys and Buccaneers. As NBC was also the rightsholder to National Hockey League games in the U.S., the league was compelled to play Games 4 and 5 (September 25–26) of the finals on consecutive nights to avoid conflict with SNF.

For the first time in the history of SNF, NBC aired games against an NBA Finals game in back-to-back weeks; this is usually a non-issue as the NBA Finals traditionally take place in June but was moved to the fall due to the NBA suspending their season. This occurred on October 4 with the Eagles playing the 49ers on the same day as Game 3, and on October 11, with the Vikings playing the Seahawks on the same day as Game 6 (the eventual last game of the series). Although Philadelphia, San Francisco, and Minnesota all have NBA teams, only the 76ers qualified for the playoffs, although they were eliminated in the first round. The Los Angeles Lakers defeated the Miami Heat in six games.

Flexiable scheduling

Flexible scheduling rules went into effect in Week 5; the scheduled game reverted to the afternoon if a more compelling game arose. The scheduled SNF game could be swapped with the more competitive game's time slot. The final game of the season, on Sunday, January 3, 2021, likewise was a flex game. The slot, left blank when the schedule came out, it was filled by the game between Washington and the home team Philadelphia Eagles. A Washington win gave them the NFC East Division title,

Postseason

Super Bowl LV was televised by CBS. Although NBC was to air this game under the current rotation, they traded with CBS for Super Bowl LVI, which falls during the 2022 Winter Olympics and is the first to be scheduled during an ongoing Olympic Games (this also upholds the untold gentleman's agreement between the NFL's broadcasters to not counterprogram the Super Bowl, as NBC also holds the U.S. broadcast rights to the Olympics).

CBS also gained rights to air a second Wild Card game, as the NFL expanded its postseason from 12 to 14 teams (7 in each conference). As part of gaining the rights to air the second game, which was played on January 10 at 4:40 ET, CBS's sister network Nickelodeon also aired a self-produced broadcast of the game, in an effort to promote a younger audience.

CBS will air two Wild Card games and one AFC Divisional game in odd-numbered years, two Wild Card games and both AFC Divisional games in even-numbered years, the AFC Championship Game (in the afternoon in even-numbered years, primetime in odd-numbered years), and the Super Bowl every three years.

In October 2020, Amazon acquired rights to simulcast one of CBS's NFC Wild Card games on Amazon Prime Video, as part of its digital rights to the league (expanding upon its involvement with Thursday Night Football).[19]

ABC, ESPN, and Disney XD aired a television special in place of the 2021 Pro Bowl—the Pro Bowl Celebration[20]—which would feature segments and interviews honoring the Pro Bowl roster, and highlights of the 2020 season, and promoting the digital Pro Bowl event.[21][22]

2021

The 2021 NFL season opened with a new 10-year agreement for media rights. This new agreement will be worth over $110B ($10B/year). These rights will begin with the 2023 season.

  1. NBC retained Sunday Night Football, while gaining an additional game for Peacock for the next six seasons beginning in 2023. NBC also announced that the entire SNF slate will be available on Peacock.
  2. CBS retained the AFC package, while gaining expanded streaming rights for Paramount+.
  3. Fox retained the NFC package, while gaining exclusive Holiday Games (e.g. Christmas), and expanded streaming rights for Fox’s digital platforms.
  4. ESPN retained Monday Night Football, with ABC and ESPN+ getting more involved. ABC will get three-exclusive Monday Night games, ESPN+ will get an exclusive International game, and the ability to stream every ESPN/ABC game. ESPN also gained rights to air two games with major playoff implications during the final weekend of the regular season. Both games will be simulcast on ESPN and ABC. The ABC-exclusive games will start with ESPN’s bridge deal in 2022, where one game will go to ABC. The other two games will go to ABC the following year. Additionally, ESPN gained rights to a Divisional game.
  5. Prime Video gained the rights to the entire Thursday Night package, which was originally set to start in 2023, but was moved up a year to 2022.
  6. NFL Network will continue to air games, but will only have a select amount of games late in the season.

NBC, CBS, and Fox all received three Super Bowls in this new deal, with ESPN/ABC gaining two. Including the 2021 and 2022 seasons, NBC will get Super Bowls LVI, LX, LXIV, and LXVIII. Fox will get LVII, LVIX, LXIII, and LXVII. CBS will carry Super Bowls LVIII, LXVII, and LXVI. ABC will get Super Bowls LXI and LXV.

References

  1. ^ "NFL Media Rights Deals For '07 Season". Sports Business Daily. Street & Smith's Sports Group. Retrieved October 18, 2010.
  2. ^ "NFL renews television deals". ESPN. Associated Press. December 14, 2011. Retrieved December 14, 2011.
  3. ^ Sun, Leo (October 31, 2017). "NFL games still command high ad prices". Florida Today. New York City. pp. 3B. Retrieved October 31, 2017.
  4. ^ Spangler, Todd (2020-04-29). "Amazon Renews NFL 'Thursday Night Football' Through 2022, Scores Exclusive Game per Season". Variety. Retrieved 2020-04-29.
  5. ^ "Amazon Prime Thursday Night Football adding scout feed, Twitch stream, new talent for 2020 NFL season". Awful Announcing. 2020-10-05. Retrieved 2020-10-06.
  6. ^ Kerschbaumer, Ken. "Live from Super Bowl LIV: Fox Sports Set to Debut New Graphics Look for Big Game". Sports Video Group. Retrieved February 3, 2020.
  7. ^ "Fox's new Super Bowl graphics include centered scorebug, italics, cartoons". Awful Announcing. 2020-02-03. Retrieved 2020-02-04.
  8. ^ "Fox refreshes college football scorebug, with new look similar to revamped NFL and XFL versions". Awful Announcing. 2020-09-12. Retrieved 2020-09-17.
  9. ^ Fischer, Ben; Ourand, John (February 10, 2020). "More flex scheduling could be on the way". Sports Business Journal.
  10. ^ Rappoport, Ian (2020-11-25). "The #Ravens-#Steelers game previously set for Thursday night is being postponed to Sunday afternoon. The first in several weeks". Twitter. Retrieved 2020-11-25.
  11. ^ "Ravens-Steelers game moved from Thanksgiving to Sunday at 1:15 p.m. ET on NBC". NFL.com. Retrieved 2020-11-25.
  12. ^ "ESPN's new Monday Night Football booth is fine, so maybe we can all move on". Awful Announcing. 2020-09-15. Retrieved 2020-10-10.
  13. ^ "ESPN's Chris Fowler, Kirk Herbstreit shine in NFL debut". Sports Illustrated. TheMaven/Authentic Brands Group. Retrieved 2020-10-10.
  14. ^ Florio, Mike (May 7, 2020). "First regular-season game in Las Vegas will be simulcast on ABC". Profootballtalk.com. Archived from the original on May 12, 2020. Retrieved May 8, 2020.
  15. ^ Grow, Kory (2020-09-15). "With No Rowdy Fans, ESPN Turns to Little Richard for 'Monday Night Football' Theme". Rolling Stone. Retrieved 2020-10-10.
  16. ^ "NFL moves Broncos-Pats game to Monday at 5". ESPN.com. 2020-10-08. Retrieved 2020-10-10.
  17. ^ "Chris Fowler, Kirk Herbstreit will call Broncos-Patriots on Monday night". Awful Announcing. 2020-10-09. Retrieved 2020-10-10.
  18. ^ "New England Patriots-Kansas City Chiefs planned for Monday". ESPN.com. 4 October 2020. Retrieved 5 October 2020.
  19. ^ Flint, Joe (October 14, 2020). "WSJ News Exclusive | Amazon Expands NFL Coverage With Playoff Game". The Wall Street Journal. ISSN 0099-9660. Retrieved October 15, 2020.
  20. ^ Lucia, Joe (January 28, 2021). "The "Pro Bowl Celebration" seems like it will mostly be highlights and interviews". Awful Announcing.
  21. ^ "The "Pro Bowl Celebration" seems like it will mostly be highlights and interviews". Awful Announcing. 2021-01-28. Retrieved 2021-01-29.
  22. ^ "The 2021 Pro Bowl Celebration presented by Verizon Premieres Sunday, Jan. 31, at 3 p.m. ET on ESPN, ABC and Disney XD". ESPN Press Room U.S. 2021-01-28. Retrieved 2021-01-29.

External links