Nickelodeon Group

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Nickelodeon Group
Brands
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Nickelodeon Group, also known as Nickelodeon Networks Inc., is an American children's entertainment company and a sub-division of the Paramount Media Networks division of Paramount Global that oversees cable television channels, including its flagship service Nickelodeon, its in-house animation studio and Paws, Inc.

Evolution of Nickelodeon
1977
Noggin, a joint venture with Sesame Workshop, is launched
1999SpongeBob SquarePants premieres
2001TEENick is launched
2002The N is launched on Noggin and the Nicktoons channel is launched
2005Nickelodeon premiered Avatar: The Last Airbender
2009Nickelodeon went through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons
2009Nickelodeon acquired the Teenage Mutant Ninja Turtles franchise
2010Nickelodeon began co-producing the Winx Club franchise
2015Nickelodeon revived Noggin as a streaming service
2023Nickelodeon introduces a new take on their classic splat branding
2024Noggin shuts down

History

2002–2009

Nickelodeon Networks was founded in 2002 after MTV Networks (now Paramount Media Networks) merged the business operations of Nickelodeon, Nick at Nite and Nicktoons into one division.

On January 4, 2006,

CMT Pure Country.[1]

In 2007, Nickelodeon entered into a four-year development deal with Sony Music to produce music-themed TV shows for the network, to help fund and launch tie-in albums, and to produce original soundtrack songs that could be released as singles.[2] The Naked Brothers Band, a rock-mockumentary series that tells of a pre-teenage rock band led by two real-life brothers who write and perform the songs, broadcast from 2007 to 2009; it was successful for children in the 6–11 age group. By February 2007, the band's song "Crazy Car" was on the Billboard Hot 100, and the soundtrack albums from the first two seasons, each of which signed to Columbia Records, were on Billboard 200. The only greenlit series produced under the Sony Music partnership, Victorious, ran from 2010 to 2013. A similar hit music-themed sitcom Big Time Rush ran from 2009 to 2013, and featured a similar partnership with Columbia Records; however, Columbia was only involved with the show's music, and Sony Music became involved with the series' production midway through its first season. It became Nickelodeon's second-most successful live-action show of all time after iCarly; Big Time Rush garnered 6.8 million viewers for its official debut on January 18, 2010, setting a new record as the highest-rated live action series premiere in the channel's history.

2009–present

In early 2009, Nickelodeon unveiled a new logo that would be implemented toward the end of the year, designed by New York City–based creative director/designer Eric Zim. It was part of a year dedicated to strengthening the brand's identity. The logo was intended to create a unified look that can better be conveyed across all of MTV Networks' children's channels.[3] On February 2, Nickelodeon discontinued the TEENick block, as the name would soon be used for its own channel.[4] The new logo debuted on September 28, 2009, across Nickelodeon, Nick at Nite, and Nicktoons, along with the newly launched TeenNick (named after the TEENick block) and Nick Jr. (named after the concurrently-running Nick Jr. block).[3]

The

YTV
, which had aired and continued to air Nickelodeon's series); as a result, versions of Nickelodeon now exist in most of North America.

In October 2009 and September 2010, respectively, Viacom brought

Netherlands series Het Huis Anubis
, which became the first original scripted series to be broadcast in a weekdaily strip (similar to the soap opera format). Produced in the United Kingdom, it was also the first original series by the flagship U.S. channel to be produced entirely outside of North America.

2011 saw Nickelodeon's longtime ratings dominance among all children's cable channels begin to topple: it was the highest-rated cable channel during the first half of that year,

Life With Boys and Big Time Rush) in favor of newer shows targeted to a younger block.[15][16] On July 17, 2014, the network televised the inaugural Kids' Choice Sports
, a spin-off of the Kids' Choice Awards that honors athletes and teams from the previous year in sports.

Since 2016, the network has begun to produce TV movies based on its older properties, including those of

Legends of the Hidden Temple, Hey Arnold!, Rocko's Modern Life, and Invader Zim. The former two aired on the Nickelodeon channel, while the latter two premiered in August 2019 on Netflix.[17]

In June 2018, Cyma Zarghami stepped down as president of Nickelodeon, after 33 years of working at the network.[18] In October 2018, All That co-creator Brian Robbins succeeded her as president of Nickelodeon.[19]

In January 2019, Viacom acquired the streaming service Pluto TV, which has since launched various Nickelodeon-branded channels.[citation needed] In August, Viacom acquired the rights to the Garfield franchise, with plans for a new animated TV series.[20] Later that year, Viacom signed a multiyear content production agreement with Netflix to produce several original films and series based on Nickelodeon properties.[21][22][23]

After Viacom

sequel series.[28]

National Football League, with Nickelodeon simulcasting a special version of an early 2021 Wild Card playoff game under the NFL on Nickelodeon banner.[29][30] Nickelodeon would also figure prominently in CBS' own coverage of Super Bowl LV later that year, with special programming and content pertaining to the game itself.[31] The NFL would extend its partnership with Nickelodeon by allowing them to air another Wild Card game in January 2022, and a weekly highlights show hosted by CBS' Nate Burleson with Tyler Perry's Young Dylan star Dylan Gilmer.[32] Nickelodeon will air its first regular-season game in 2022, with the Denver Broncos taking on the defending Super Bowl champion Los Angeles Rams as part of the NFL's Christmas Day slate.[33]

Units

International channels

Nickelodeon

Nick Jr.

Nicktoons

  • United States – launched on May 1, 2002
  • UK and Ireland – launched on July 22, 2002
  • Netherlands – launched in 2007
  • Germany – launched in March 2010
  • Africa – launched on September 30, 2014
  • Scandinavia – launched on February 1, 2017
  • Arabia – launched on February 15, 2017
  • Turkey – launched on February 20, 2017
  • Poland – launched on 15 February 2018
  • Hungary and Romania – launched on 15 April 2019
  • Serbia, Croatia, Slovenia, Albania - launched on 14 July 2020
  • Australia - launched on 1 August 2023 (streaming channel on 10Play)
  • France – launched on January 1, 2003, as a programming block on Canal J and later shut down.
  • Latin America – launched on February 4, 2013, and closed down in late 2020, being replaced in major cable providers by the US feed of NickMusic
  • Russia – launched on December 12, 2018, and closed down on April 28, 2022.
  • Wallonia - launched as N-Toons, a Nickelodeon block on October 21, 2011, but it doesn't live up to its name and airs live-action content such as Supah Ninjas. It closed down on July 31, 2015
  • Canada - available as a channel on Pluto TV

TeenNick

  • France – launched on November 19, 2014, as Nickelodeon 4Teen, rebranded as Nickelodeon Teen on August 26, 2017.
  • Latin America – launched on September 14, 2020, replacing the former Nick HD feed known as Nick 2.
  • Middle East & North Africa
    – launched on April 15, 2017.
  • Greece – available as a programming block on Rise TV.
  • Israel - launched on March 20, 2017.
  • Vietnam – a TeenNick block was launched on HTV3 on September 28, 2018.
  • Hungary – launched on January 12, 2021, replacing RTL Spike.
  • Romania
    – launched on January 12, 2021, replacing Paramount Channel.
  • Czech Republic
    launches September 2021 as a TV channel.
  • Poland
    launches 1 September 2021 as a TV channel.
  • Brazil – a TeenNick was launched on Pluto TV on September 21, 2021.
  • Germany, Austria, and Switzerland – In May 2020, Pluto TV launched international feeds in these countries.
  • UK & Ireland – Launched on 2009 as a programming block on Nickelodeon. Ended July 30, 2010.
  • Netherlands and Flanders – launched on February 14, 2011, as a programming block on Nickelodeon. Closed down on September 30, 2015, and replaced by Spike, now Paramount Network.
  • India – launched on November 21, 2012, as a programming block on Nick Jr. Ended on February 1, 2017.
  • Italy
    – launched on December 4, 2015. Closed down on May 2, 2020.

References

  1. ^ Dempsey, John (January 4, 2006). "Scannell changes channel". Variety. Retrieved February 24, 2022.
  2. ^ "Nickelodeon, Sony pact for tunes". Variety. June 14, 2007. Retrieved February 24, 2022.
  3. ^ a b Schneider, Michael (July 29, 2009). "Nickelodeon unveils new logo". Variety. Retrieved February 24, 2022.
  4. ^ "'Nick' Of Time For Rebrand". Multichannel.com. March 1, 2009. Retrieved June 2, 2010.
  5. ^ "Nick India undergoes makeover, to don new logo from June 25". The Economic Times. Retrieved 2021-05-15.
  6. ^ "Tuning in to TV: Teenage Mutant Ninja Turtles have new series, toys". The Washington Times. July 29, 2012. Retrieved July 23, 2013.
  7. Screener. June 9, 2011. Archived from the original
    on July 1, 2017.
  8. ^ Vivarelli, Nick (February 26, 2011). "Winx creator in the pink". Variety.
  9. Video Age Daily
    .
  10. ^ Ramos-Weiner, Maribel (November 20, 2018). "Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa". Produ (in Spanish). Retrieved April 5, 2021.
  11. ^ Gorman, Bill (June 29, 2010). "Nickelodeon Scores Its Most-Watched Second Quarter Ever". TVbytheNumbers. Archived from the original on November 18, 2010. Retrieved October 3, 2011.
  12. ^ Szalai, Georg (November 10, 2011). "Viacom, Nielsen Investigating 'Inexplicable' Nickelodeon Ratings Drop". The Hollywood Reporter.
  13. ^ Szalai, Georg (November 22, 2012). "Analyst: Nickelodeon Posts First Weekly Ratings Gain in More Than a Year". The Hollywood Reporter.
  14. ^ "Disney Channel Earns Historic #1 Total Day Win in Kids 2–11 in 2012; Magical Year Two for Disney Junior Block". The Futon Critic. December 19, 2012.
  15. ^ Patten, Dominic; Andreeva, Nellie (August 10, 2012). "Nickelodeon's 'Victorious' Cancelled After Three Seasons". Deadline.
  16. ^ Andreeva, Nellie (August 27, 2012). "Nick's 'How To Rock' Cancelled After One Season".
  17. ^ Snetiker, Marc (April 4, 2017). "Nickelodeon reviving Invader Zim for TV movie". Entertainment Weekly. Retrieved July 22, 2017.
  18. ^ Andreeva, Nellie (June 4, 2018). "Cyma Zarghami Stepping Down As President Of Nickelodeon Group". Deadline Hollywood. Retrieved August 8, 2019.
  19. ^ Sandberg, Bryn (October 1, 2018). "Viacom Names Brian Robbins President of Nickelodeon". The Hollywood Reporter. Retrieved August 8, 2019.
  20. ^ Steinberg, Brian (August 6, 2019). "Viacom Acquires Comic-Strip Cat Garfield". Variety. Retrieved November 16, 2019.
  21. ^ "Netflix and Nickelodeon form multi-year output deal to produce original animated films and series for kids & families around the world". Netflix. November 13, 2019. Retrieved November 16, 2019.
  22. ^ Barnes, Brookes (November 13, 2019). "'SpongeBob' Spinoff Highlights Netflix-Nickelodeon Deal". The New York Times. Retrieved November 16, 2019.
  23. ^ Slater, Georgina (November 15, 2019). "Netflix and Nickelodeon Team Up as Disney+ Lands 10 Million Subscribers One Day After Launch". People. Retrieved November 16, 2019.
  24. ^ Maglio, Tony (November 25, 2019). "CBS and Viacom Reveal December Merger Date – Mark Your Calendars". TheWrap. Retrieved April 5, 2021.
  25. ^ "Nickelodeon Content Coming to CBS All Access". The Hollywood Reporter. November 25, 2019. Retrieved December 3, 2019.
  26. ^ "CBS All Access to Add Nickelodeon Children's Programming". November 25, 2019. Retrieved December 3, 2019.
  27. ^ Welk, Brian (January 28, 2021). "SpongeBob Movie: Sponge on the Run to Debut on Paramount+ at March Launch". TheWrap. Retrieved January 28, 2021.
  28. ^ "Paramount+ Content Announcements" (PDF). ViacomCBS. February 24, 2021. Archived (PDF) from the original on February 25, 2021. Retrieved February 26, 2021.
  29. ^ Ourand, John; Fischer, Ben. "New NFL Wild Cards Costing CBS, NBC Around $70M". Sports Business Daily. Archived from the original on April 2, 2020. Retrieved April 1, 2020.
  30. ^ Steinberg, Brian (March 31, 2020). "CBS, NBC Nab New NFL Wild-Card Games in Expanded Season". Variety. Archived from the original on July 10, 2020. Retrieved July 10, 2020.
  31. ^ Kerr, Jeff (February 3, 2021). "Super Bowl 2021: CBS bringing Nickelodeon-style pregame show with 'Nick-ified' highlights". CBS Sports. Retrieved February 6, 2021.
  32. ^ Taranto, Steven (September 10, 2021). "Nickelodeon renews partnership with NFL for 2021 season, will broadcast 2022 Wild Card round again". CBS Sports. Retrieved September 11, 2021.
  33. ^ Willner, Barry (May 10, 2022). "Slime Time: Nickelodeon to broadcast Christmas Day NFL game". ABC News. Retrieved May 10, 2022.
  34. ^ Mullin, Benjamin (August 6, 2019). "Viacom, Hungry For Hits, Gobbles Garfield". Wall Street Journal. Archived from the original on August 12, 2019. Retrieved August 12, 2019.
  35. ^ "AwesomenessTV Debuts Young Adult Book Publishing Division Awesomeness Ink". Tubefilter. 2014-10-14. Retrieved 2022-02-14.
  36. ^ Jarvey, Natalie (2015-06-23). "AwesomenessTV Launches Film Division (Exclusive)". The Hollywood Reporter. Retrieved 2022-02-06.
  37. ^ Munson, Ben (2017-05-02). "AwesomenessTV signs movie deal with Netflix, launches news brand". Fierce Video. Retrieved 2022-02-13.
  38. ^ "Viacom Acquires VidCon, Boosting Live Event and Digital Businesses". Viacom Corporate. 2018-02-07. Archived from the original on 2018-02-08. Retrieved 2018-02-07.

External links