Nixon (company)
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| Founded | 1997 |
|---|---|
| Founder | Andy Laats and Chad DiNenna |
| Headquarters | , United States |
| Products | Wristwatches, Accessories, Apparel |
| Website | www |
Nixon is an American
.History
Nixon was founded by Andy Laats and Chad DiNenna.
Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people[
Laats and DiNenna raised nearly US$1 million from venture capitalists to start Nixon and, in 1997, the debut catalog was released; seven models were released through 200 retailers. Nixon opened a subsidiary in France in 2000, and by 2005 had 90 models, and 60 employees, with sales growing by 55 percent annually.[4]
Purchase
In December 2006, Nixon was acquired by Billabong International for approximately US$55 million and a deferred payment of approximately US$76 million in FY 2012.[5]
During the spring of 2012, after six years under the Billabong umbrella of brands, Nixon once again became an independent brand. Nixon established an agreement with Trilantic Capital Partners (“TCP”) and Billabong, each of which now owns a 48.5% stake in the brand, with the balance 3% held by Nixon management, including Laats and DiNenna.[6] The resulting transaction values Nixon at approximately US$464 million, representing a multiple of approximately 9.2x LTM EBITDA.[7][8][9]
Products
Watches
Nixon sells many models of wristwatches, digital and analog, for men and women, with movements from Japan and Switzerland.[10]
Audio
In 2009, Nixon released its first audio products with a line of headphones and has since expanded to include portable speakers.
Events
Nixon Surf Challenge
The Nixon Surf Challenge started out as a group of Nixon team riders and has since developed into an annual invite-only event.
Since 2000, Nixon has hosted the Surf Challenge near the Spanish/French border in
Nixon Jibfest
In 2011, after an eight-year hiatus, the Nixon JibFest returned. The revitalized contest featured a new custom course, new riders and a new jibbers playground. It was documented for a web series that launched on
References
- ^ "Exciting times | the San Diego Union-Tribune". Archived from the original on 2012-10-18. Retrieved 2013-07-18.
- ^ LEBRON-KUHNEY, JEN (29 January 2009). "Watch company skates through cultural boundaries". sddt.com. Retrieved 19 May 2017.
- ^ "Watch company targets action-sports athletes, teams with Billabong". trusnow.com. Archived from the original on 2016-03-04. Retrieved 19 May 2017.
- ^ "Local watch company with funny name, Nixon, makes itself a part of the action-sports lifestyle". signonsandiego.com. Archived from the original on 2012-05-02. Retrieved 19 May 2017.
- ^ "Nixon Watches Sold to Billabong". labelnetworks.com. Archived from the original on 2006-10-31. Retrieved 19 May 2017.
- ^ "Billabong's Partial Sell of Nixon Generates $285 Million Towards Debt Payment—Plus, The Changing Tide of Action Sports". Label Networks. 17 February 2012. Retrieved 27 April 2016.
- ^ Private Equity Firm Invests in Nixon Watches, Accessories, February 17 2012, Business Journals Inc.Retrieved: 29 April 2012.
- ^ "Billabong to axe 400 jobs in major revamp". Sydney Morning Herald. AAP. 17 February 2012. Retrieved 17 February 2012.
- ^ Manning, Maria (17 February 2012). "Billabong Establishes Nixon Join Venture" (PDF). Billabong International Limited. p. 2. Retrieved 17 February 2012.
- ^ "Watch Reviews - A Comprehensive Guide to the Best Watches". KingsOfTime.com. Retrieved 2017-01-10.
- ^ "Happenings - Nixon Watches and Premium Accessories - Nixon.com". Nixon Watches and Premium Accessories - Nixon.com. Retrieved 19 May 2017.