Postobón
Parent Grupo Ardila Lulle | | |
Website | www |
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Postobón, S.A. (Spanish pronunciation: .
It has created soft drinks such as "Manzana Postobón", an apple-flavored soda, and its most popular "Colombiana", a cola champagne. Additional flavors of Postobón soda beyond apple include grape, orange, pineapple, and lemon.
Postobón has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname Hit.
History
On October 11, 1904, Gabriel Posada and Valerio Tobón (the company's name being a
In 1917, the company launched a new product, "Agua Cristal" which is bottled water. In 1918, Postobón released a brand of carbonated water, "Bretaña."
In 1986 Postobón started sponsorship of the Postóbon team, a professional Colombian cycling team. This was following the successes of the first Colombian professional cycling team - Café de Colombia. In 1986 the team competed in the Tour de France. The team lasted for ten years. Since 1998 to this date, Postobón sponsors football club Atlético Nacional (replacing Leona beer).
Since 2010, Postobón has been the official sponsor of all the Colombian soccer leagues.
External links
- Corporate website (in Spanish)