Power center (retail)
A power center
Origins and history
280 Metro Center in
In news coverage at the time, the phrase "power center" was treated as yet another example of the 1980s fad of forming buzzwords based on the word "power", along with power suits, power ties, and power walking.[10] It is not clear who coined the phrase, but Sher's real estate development company, Terranomics, was happy to take credit for the concept by trademarking the phrase "originator of the power center".[10]
280 Metro Center was a revolutionary development at a time when retail shopping in North America was dominated by enclosed shopping malls.[11] Dissatisfied with long hikes through shopping malls to visit relatively small boutique tenants, American shoppers flocked to power centers where they could conveniently park directly in front of big-box stores.[11][12] Power centers usually have a parking area next to the entrance of each anchor and a high parking ratio, as high as six spaces per 1,000 square feet (93 m2) of gross leasable area.[13] Thanks to such generous and convenient parking, the average visit length as of 1993 for a typical power center visitor was only 45 minutes, compared to three hours in a regional mall and four hours in a super-regional mall.[14] Because their gigantic anchor tenants are each destinations in their own right, power center developers claim that 85 percent of their shoppers buy something on each visit, as opposed to 50 percent of mall shoppers.[15] Power center developers usually recruit national chain stores as anchors, and in turn, the steady flow of customers and revenue resulting from consumer familiarity with such brand names helps such developers secure financing.[13]
American consumers also found much lower prices at the stores in power centers, due to their relatively simple design, low overhead, and cheap rent.[12][16] As of June 1995, a typical shopping mall tenant had to pay average monthly rent of $18 to $24 per square foot for their own space.[12] Because it is far more difficult to build, decorate, maintain, and secure a multilevel shopping mall with skylights, lengthy interior corridors, and attached parking garages, mall tenants also had to pay an additional $8 to $12 in monthly common-area fees for each square foot of rented space.[12] The comparable average monthly numbers per square foot for a typical power center tenant in the same timeframe were only $10 to $18 in rent and $3 in common-area fees, since a power center is merely a group of single-level warehouse-like structures gathered around a common open-air parking lot.[12] Power centers have much lower costs than traditional enclosed regional malls for maintenance, heating, ventilation, and air conditioning (HVAC), electricity, and security for common areas.[16]
These dual attractions of convenience and affordability drew American consumers by the millions to power centers during the 1990s. Shoppers from 51% of American households visited a power center in 1994, and for those households, the average number of power center visits that year was 19.5.[12] By 1998, there were 313 power centers in the United States with a combined gross leasable area of 266,000,000 square feet (24,700,000 m2). Together they accounted for over 5% of national shopping center sales.[8] The highest numbers of power centers were in the states of California and Florida.[8] By January 2017, there were 2,258 power centers in the United States with a combined gross leasable area of 990,416,000 square feet (92,012,700 m2), which was 13% of the combined gross leasable area of all shopping centers in the United States.[2]
Canada
In Canada,
Repurposing malls as power centers
This article is in prose. is available. (December 2020) |
In recent years, it has become common for older, traditional shopping malls to:
- Become hybrid malls and power centers, where some or all anchors are big box stores, and the mall shops are still mostly national chains typically found in malls. Example: Panorama Mall in Los Angeles, anchored by Walmart and Curacao big box discount stores.
- Add outside but adjacent areas with big-box stores and/or strip mall-type buildings. Examples: Puente Hills Mall and Del Amo Fashion Center in Southern California; Deerfoot Meadows in Calgary, Alberta.
- To be torn down and replaced with a La Habra Fashion Square in Southern California; and Seven Corners Shopping Center in suburban Washington, D.C. Seven Corners, once anchored by department stores Garfinckel's and Woodward & Lothrop, was an indoor mall with an adjacent strip-style convenience center. The indoor portion was torn down and replaced with a strip of big box stores and smaller shops.[18]
Main Street theme
Some new power center developments have attempted, as have
Vertical power centers
Power centers are almost always in suburban areas, but occasionally redevelopment has brought them to densely populated urban areas. In environments where denser development is desirable, a power center may consist of multiple floors, with one or more big-box anchors on each floor, and floors of parking, all "stacked" vertically. Examples of such centers include:
- City Point (Brooklyn)
- Dadeland Station (Miami)
- DC USA, Washington, D.C.
- Ellsworth Place, Silver Spring, Maryland, just outside the Washington, D.C. city limits, six levels
- Patio Santa Fe (Santa Fe, Mexico City)[20]
- The Tenor, formerly 10 Dundas East, Toronto
European terminology
In Europe, any shopping center with mostly what are called "retail warehouse units" (U.K.) or "
According to ICSC, what in Europe is classified as a "retail park" would, in the U.S., be classified thus:[2]
- Power center – 250,000 to 600,000 square feet (23,000 to 56,000 m2), typically anchored by category-killer big box stores (e.g. Best Buy) including discount department stores (e.g. Target) and wholesale clubs (e.g. Costco)
- Neighborhood shopping center – 30,000 to 125,000 square feet (2,800 to 11,600 m2) of gross leasable area, typically anchored by a supermarket and/or large drugstore
See also
References
- ^ a b Garbarine, Rachelle (August 15, 1999). "The New Goal at Retail Power Centers: Eye Appeal; Bowing to demands by towns to give more attention to design". The New York Times. p. RE9. Archived from the original on 2017-09-12.
- ^ a b c d "U.S. Shopping-Center Classification and Characteristics" (PDF). International Council of Shopping Centers. January 2017. Retrieved 2020-05-16.
- ^ Bennett, Jane (July 4, 2003). "Gate plans retail". Jacksonville Business Journal. Archived from the original on 2008-11-18.
- ^ "Commercial Real Estate Glossary". R.L. Travers & Associates. Springfield, Virginia. 2018. Archived from the original on 2018-10-30.
- ^ a b c Totty, Michael (December 27, 1988). "'Power' Centers Lure Shoppers by Mixing Elements From Big Malls and Small Plazas". The Wall Street Journal. Dow Jones & Company. p. 1. Available through ProQuest Central.
- ISBN 9780874207859. Retrieved 13 August 2022.
- ^ ISBN 9781551993287. Retrieved 28 October 2019.
- ^ ISBN 9780415462013. Retrieved 28 October 2019.
- ^ Smith, Chris (13 March 2018). "Merritt Sher, Healdsburg hotel developer, dies at 78". Santa Rosa Press-Democrat. Retrieved 28 October 2019.
- ^ a b c Felgner, Brent H. (December 5, 1988). "Power Centers Pack Punch In Mature Market". Marketing News. 22 (25): 1, 10, 11. Available via ProQuest ABI/INFORM Collection.
- ^ ISBN 9781551993287. Retrieved 28 October 2019.
- ^ a b c d e f Neuborne, Ellen (June 13, 1995). "Power centers muscle in: Stores siphon shoppers from regional malls". USA Today. p. 1B. Available via ProQuest.
- ^ ISBN 9780793131174. Retrieved 6 October 2021.
- ^ Rybczynski, Witold (May 1993). "The New Downtowns" (PDF). The Atlantic Monthly. 271 (5): 98–106. Available via ProQuest.
- ISBN 9781609014902. Retrieved February 27, 2023.
- ^ ISBN 978-0-471-88750-8. Retrieved 25 July 2023.
- ^ "About Us". South Edmonton Common. Retrieved July 6, 2017.
- ^ "Seven Corners Business Area". Fairfax County Economic Development Authority. Archived from the original on 2015-09-24.
- ^ Castleman, Monty (May 11, 2020). "From shopping malls to lifestyle centers". streets.mn. Retrieved June 27, 2020.
- ^ "Gran Patio Santa Fe". www.stantec.com.
- ^ "European Retail Parks: What's Next". Cusman & Wakefield. Summer 2019.
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(help) - ^ "DEVELOPMENT OF RETAIL PARKS ACCELERATES THROUGHOUT EUROPE", Across: the European Placemaking Magazine, August 23, 2016
- ISBN 0-415-24645-8. Retrieved 14 November 2022.
External links
- SmartCentres – includes photos of its developments