Revolving Door (advertisement)
Client | 1988 George H.W. Bush presidential campaign |
---|---|
Language | English |
Release date(s) | October 5, 1988 |
Country | United States |
"Revolving Door" was a famous negative television commercial made for Republican nominee George H. W. Bush's campaign during the 1988 United States presidential election. Along with the Willie Horton ("Weekend Passes") commercial, it is considered to have been a major factor in Bush's defeat of Democratic nominee Michael Dukakis. The ad was produced by political consultant Roger Ailes with help from Bush campaign manager Lee Atwater, and first aired on October 5, 1988. "Revolving door syndrome" is a term used in criminology to refer to recidivism; however, in the ad, the implication is that prison sentences were of an inconsequential length.
Synopsis
The ad shows a line of convicts (portrayed by actors) casually walking in and out of a
Impact
A
The ad itself was first shot with real prisoners. But as they included "too many blacks",[2] the ad was reshot with actors, including only "one or two" black men.[2] Many, such as Jesse Jackson, called the "Revolving Door" ad racist.[3]
Furlough program
The original State inmate furlough program, for which convicted first-degree murderers were ineligible, was actually signed into law by Republican Governor
Related ads
2014 Gubernatorial Election in Illinois
In the
References
- ^ InsidePolitics. "Candidate Ads: 1988 George Bush "Revolving Door"". Retrieved 2006-10-29.
- ^ a b Harrington, Rebecca (May 18, 2017). "Roger Ailes produced one of the most infamous political ads of all time, and it helped George H.W. Bush win the presidency".
- New York Times. Retrieved 4 April 2015.
- ^ "So What?". Columbia Journalism Review. 1995. Archived from the original on 2008-01-23.
- ^ "Bruce Rauner: Unthinkable". YouTube. Archived from the original on 2014-09-23.[dead link]
- ^ "AP News: Rauner early prison release TV ad". Associated Press.