Rose Colored Glasses (Kelly Rowland song)

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"Rose Colored Glasses"
A woman stands with only her face visible. She is wearing polka-dot gloves on her hands which she is holding in front of her face in a spread fashion. The image is black and white. In the foreground at the top, in black text, it reads the artist's name (Kelly Rowland). Directly beneath this it reads the name of the song, in pink text, "Rose Colored Glasses".
Single by Kelly Rowland
from the album Here I Am
ReleasedJune 28, 2010 (2010-06-28)
Studio
  • Los Angeles (Conway Recording, Dr. Luke's)
  • New York (
    Sterling Sound
    )
  • Virginia Beach
    (MixStar)
GenreElectropop
Length4:01
LabelUniversal Motown
Songwriter(s)
Producer(s)Dr. Luke
Emily Wright (vocals)
Kelly Rowland singles chronology
"Commander"
(2010) 		"Rose Colored Glasses"
(2010) 		"Grown Woman"
(2010)

"Rose Colored Glasses" is a song by American recording artist

Critics
praised "Rose Colored Glasses" as one of Rowland's strongest vocal and emotional performances to date.

The arrangement and delivery were praised as being classy, while the critics felt that the overall emotion of the song gave Rowland the best chance of achieving US chart success. "Rose Colored Glasses" was released on June 28, 2010, across some parts of Europe, and a day later in the United States and Canada, where it was intended to be one of the album's two

3-D concept music video, directed by British fashion photographer John "Rankin" Wadell was released, featuring atmospheric visuals and mood-lit scenes including streamers, doves, and rose petals. Reception for the video was positive, praising its simplicity and noting the stunning visuals and variety of outfits worn by Rowland. The single had limited chart success, entering the top-forty radio airplay charts in Slovakia and the United States, but failing to chart on the US Billboard Hot 100
. It is only included on international versions of Here I Am, which was released later in the year than the domestic (US) version of the album.

Background

At the 2010

urban radio and one for contemporary hit radio.[3] "Rose Colored Glasses" was unveiled as the pop lead single, and serviced to both contemporary and rhythmic radio on June 29, 2010.[4][5] It was also released for digital download on June 29, 2010, in Canada and the United States.[6][7] The urban single, "Grown Woman", was also serviced to urban, urban adult contemporary and rhythmic radio on June 29, 2010.[5][8] The album was pushed back into 2011, in which time two other singles to preceded the album – "Forever and a Day" (2010) and "Motivation" (2011).[9]

Music and recording

Kelly Rowland – "Rose Colored Glasses"
A 20-second sample of "Rose Colored
Glass" 's "emotionally-charged" chorus.
Problems playing this file? See media help.

“Rose Colored Glasses” is a mid-tempo

crescendo followed by Rowland's vocals, has a layered synth production, courtesy of Dr. Luke.[12][14] In the lyrics, Rowland "explores the subtle ways that perspective can truly change everything...[telling] a story of a relationship that, on the outside, seems troubled."[12] Lizzie Goodwin, from entertainment website Gather.com, called the song an "addition to your break-up/female empowerment playlist."[15] Dean accompanied Rowland in the recording studios when she recorded the song.[16]

During an interview for Rowland's segment in the

The Belfast Telegraph, Rowland spoke of the songs she had recorded for her third studio album. When speaking of "Rose Colored Glasses", she said that it had taken its toll on her, “It brought back a few memories, and when I recorded it I cried so much my vocal chords got swollen."[17] She also expressed her pleasure at being able to sing about her experiences.

"It's just so nice to express that emotion and get it all out there because everyone out there, I'm sure you guys can relate to the pain of feeling like a complete idiot when everybody's laughing at you when you're getting played by the person in your life at the time. And you just need to take off your rose colored glasses."[18]

Critical reception

The song was praised by critics who agreed that it was Rowland's best chance of reaching the US

Idolator said that, although he "liked the dancability of the Kelly's upbeat tunes," it was "as nice to hear her take on a ballad again." He called the single her best chance of "finally crack[ing] the upper reaches of the Hot 100 once again."[19] Following the video's premier, Daw said that, alongside "Kelly looking stunning in the video," the song had "hit" potential. "Surely the timing is right—especially with all the other singles Dr. Luke has had a hand in dominating the charts—for Rowland to be allowed into the spotlight once more."[20] Lizzie Goodwin of Gather.com agreed that the song, though different from her previous singles, stands on its own as a catchy tune. "Though it’s no 'When Love Takes Over', Kelly Rowland’s latest single and music video 'Rose Colored Glasses' isn’t half-bad. It might not be a dance hit, but her new single is pretty catchy and is a great addition to include in a breakup/girl empowerment playlist."[15] Mack from Sound-Savvy said, "Kelly always makes those love songs that make you re-examine things...While I don’t think Rose Colored Glasses will impact as hard as Commander, it's a formidable single in its own right and I kinda like it."[21] Despite accepting that Rowland has had her moments with the club songs, Melinda Newman of HitFix praised Dr. Luke's production work, stating that "the song is a show stopper (a nice production by him - we often find him too slick)."[10] Jeremy Helligar of True/Slant said that Rowland had done a smart thing by not releasing "Commander" in the United States. He said, "[Rowland's] edgier preference of dance music is very different to the dance-pop that Lady Gaga often tops the charts with." He later added that the song was "still to the left of what normally passes for modern R&B."[22] PopinStereo said that the electro ballad "sounds fresh and breathtaking" thanks to an "amazing production" and "great vocal delivery."[11]

Release and commercial performance

When the single's cover was revealed, it divided opinions. Becky Bain of Idolator liked "simplicity of the black and white cover," though she felt it strange that the image "didn't have color or glasses."

Mainstream Top 40 chart published by Billboard.[30] However, by the week ending September 11, 2010, it had received no adds to official playlists, despite being played 585 times across thirty-four stations.[31] The only other territory where the song charted was Slovakia. It debuted on the Slovakian Airplay Chart at number sixty-eight[32] before peaking at number twenty-five three weeks later.[33]

Music video

A man faces the camera, he is wearing a portable microphone
British fashion photographer John "Rankin" Wadell (pictured) directed the music video

Background and concept

Rowland first revealed on

Say it Right" by Nelly Furtado and "Acapella" by Kelis.[18][36] Behind-the-scenes footage on Rap-Up TV revealed that the video focuses on the pain of leaving a relationship.[18]

Scenes in the video include vivid colors, unique visuals, and mood-responsive lighting. During the shoot, Rowland said, "This video has been one of the best video experiences I’ve ever had. I’ve shot a lot of videos, but this one is probably the most intriguing because of how it’s shot, the lighting—everything is so detailed."[37] Rankin said that "the concept for the video was 3D" to best portray how "the people look at your relationships with an optimism that can't be seen from the inside." The scenes feature the use of circular trap and turntables so that Rowland "could be seen from every angle."[18] "Rose Colored Glasses" was set to premier on the Vevo network on September 20, 2010;[38] however, it was uploaded to her Vevo account on September 15, 2010, five days earlier than expected.[39]

Synopsis

At the beginning of the video, Rowland is seen dressed in waist-high trousers, a white blouse, and a black tie. The first scene of the video features Rowland and her love interest, played by Alvino Lewis, arguing. During the song's build-up, she is dressed in a black-and-white netted catsuit, standing in front of pink and red streamers. Just before the chorus, she appears in a low cut corset against a dark backdrop with her hair tied in a tight bun. In the chorus, she appears in a gold dress on a turntable surrounded by smoke, spliced with scenes of the argument and a blue-tinged image of Rowland. As she sings the hook of the song, the camera flicks to a scene where she is surrounded by windswept rose petals (top frame).[40] During the second verse, the blue tinged image of Rowland is seen again, as is a new scene where she is on the turntable again dressed in a black ball gown with frills around the neck and shoulder. This is spliced with more scenes of Rowland in her gold dress. As the chorus builds for a second time, Rowland is seen wearing a tube dress before switching to the dark corset scene where it begins to rain. Rowland is then seen surrounded by white doves (bottom frame) which fly around her while she spins on the circular trap. The bridge of the song focuses on the dark corset scenes where the rain increases and Rowland's facial expressions display deep sadness. Billboard commented on the last scenes: "In the end, Rowland finally takes those 'Rose Colored Glasses' off – the ones that have prevented her from seeing how truly damaging her relationship is – punching through a glass wall before pastel-colored butterflies appear in representation of her breakthrough." The video ends with blue-tinged images, where she sheds a single tear.[40]

Reception

Critics generally praised the clip's simplicity, the visuals, and the choice of outfits. A reviewer from Rap-Up said, "Kelly Rowland turns her tears into art in the eye-popping video for 'Rose Colored Glasses'..." They focused on the choice of visuals, saying that "the clip shows the Destiny's Child alum struggling with a relationship, while numerous wardrobe changes, vivid colors, doves, and stunning shots of Kelly burst onto the screen."[41] Liz Goodwin of Gather.com agreed with the visuals, saying, "In the music video, Kelly Rowland's body is looking fantastic. (Though she could switch up the weave for another hairstyle.) The outfits are hot – she’s looking fit! Kudos to Kelly for pulling off the very, very low-cut corset without falling out of it! She can be grateful to gravity for still being on her side...and for double-sided tape."[15] Robbie Daw of Idolator said, "We hope two things happen now that Kelly Rowland’s Rankin-directed 'Rose Colored Glasses' music video has premiered: 1.) you like it and show Miss Kelly some love on iTunes, and 2.) radio programmers in this fine country open their ears and show Miss Kelly major love on the airwaves...Kelly looks truly stunning in this video, from the opening shot of her wearing a dress shirt and tie to the couture dresses she vamps in expertly."[20]

Mariel Concepcion of Billboard was also positive of the video, saying that "not only does she walk away from an unhealthy situation in the clip - she looks completely stunning while doing so."[40] A reviewer from Kayrhythm.com said, "The clip is fairly successful, despite its simplicity and sobriety, which probably result from a lack of budget. In the song, Kelly is very beautiful and very emotional because it gives way to sadness created by the decline of a relationship with her boyfriend. In the absence of a spectacular clip, Kelly still focused on her wardrobe, perfect for the occasion." The reviewer pointed out that the video works because of Rowland having a good team behind her. "Kelly's team is really good. Imagine the damage that Kelly could have done with the team of Rihanna!..."[42] Julia Guez of Ados.fr was also critical of the clip, saying, "The aesthetic is the rendezvous, the Destiny's Child alum appears sexier than ever, but why has it increased the costumes? Something is missing...coherence, an imprint? We do not yet see the real Kelly..."[43]

Promotion

Rowland performing "Rose Colored Glasses" at the Walmart Soundcheck mini-concert

Rowland performed the single live for the first time during the set list of her

The Sims 3: Late Night expansion pack.[44] She reprised her performance of the single at her Walmart-Soundcheck mini-concert.[45]

Credits and personnel

Recording[46]
Personnel[46]
  • Joshua "Ammo" Coleman
    – programming
  • additional vocals
  • Megan Dennis – production coordination
  • Serban Ghenea – mixing engineer
  • Lukasz "
    keyboard
    , programming
  • Tatiana Gottwald – CA assistant
  • John Hanes – engineer
  • Irene Richter – production coordination
  • Tim Roberts – assistant engineer
  • Sam Holland – music engineer
  • lead vocals
  • Eric Weaver – CA assistant
  • Emily Wright – vocal producer, music engineer

Charts

Weekly chart performance for "Rose Colored Glasses"
Chart (2010) Peak
position
Slovakia (Rádio Top 100)[33] 25
South Korea International (
Gaon)[47]
 28
US Top 40 Airplay (Mediabase)[30] 39[a]

Release history

Release dates and formats for "Rose Colored Glasses"
Region Date Format(s) Label(s) Ref.
Belgium June 28, 2010 Digital download Universal Music
[24]
Netherlands
[29]
Norway
[25]
Canada June 29, 2010
[7]
United States
  • rhythmic contemporary radio
Universal Motown
[6][4][27]
Italy July 26, 2010 Digital download Universal Music
[28]

Notes

  1. Nielsen BDS
    .

References

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  2. ^ "Kelly Rowland signs to Universal Motown Records". The Earth Times. May 19, 2010. Archived from the original on September 10, 2012. Retrieved May 20, 2010.
  3. ^ a b "Kelly Rowland Grown Woman & Rose Colored Glasses Single Covers". Rap-Up. June 18, 2010. Archived from the original on June 23, 2010. Retrieved June 26, 2010.
  4. ^ a b c "Top 40/Mainstream Future Release". All Access. All Access Music Group. June 26, 2010. Archived from the original on February 19, 2010.{{cite web}}: CS1 maint: unfit URL (link)
  5. ^ a b "Top 40 Rhythmic Future Release". All Access. All Access Music Group. June 8, 2010. Archived from the original on February 9, 2010.{{cite web}}: CS1 maint: unfit URL (link)
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  9. Billboard Magazine. May 12, 2011. Archived
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  11. ^ a b "Kelly Rowland Debuts "Rose Colored Glasses" Music Video". Popinstereo. September 15, 2010. Archived from the original on September 28, 2010. Retrieved December 7, 2010.
  12. ^ a b c Toor, Amar (June 25, 2010). "Kelly Rowland, 'Rose Colored Glasses' – New Song". AOL Radio Blog. AOL. Archived from the original on November 9, 2010. Retrieved June 26, 2010.
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  30. ^ a b "Seven Day Publishes Airplay Report". All Access (All Access Media Group). September 5, 2010. Archived from the original on July 31, 2010. Retrieved September 13, 2010.
  31. ^ "CHR/Top 40 New and Active". radio-info.com. Media Base. September 4, 2010. Archived from the original on September 4, 2010. Retrieved September 3, 2010.{{cite web}}: CS1 maint: unfit URL (link)
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  34. 103.5 KTU FM
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  42. ^ "KELLY ROWLAND N'A VRAIMENT PAS DE QUOI VOIR LA VIE EN ROSE…" (in French). kayrhythm.com. September 15, 2010. Archived from the original on September 18, 2010. Retrieved September 15, 2010.
  43. ^ Guez, Julia (September 15, 2010). "Rose Colored Glasses: Kelly Rowland essaye encoure... le clip!" (in French). ados.fr. Archived from the original on September 18, 2010. Retrieved September 15, 2010.
  44. ^ Vozick-Levinson, Simon (September 2, 2010). "'Sims 3' exclusive: Travie McCoy, My Chemical Romance and more sing in Simlish". Entertainment Weekly / CNN. Archived from the original on September 3, 2010. Retrieved September 2, 2010.
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  46. ^
    Motown (Universal Music). 2011.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link
    )
  47. Gaon Music Chart (in Korean). KMCIA. Archived
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External links

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