Talk:Realme

The article notes: "Realme originated in China but it’s an up-and-comer in the rest of the world, especially in India and Europe, where its low-cost smartphones are making waves in the budget and mid-range price brackets. The company isn’t averse to premium models though, especially with its Realme Race top-end line slated for an early-2021 release. Below we’ll run you through a brief history of the company as well as the types of products it puts out, and everything else you need to know about the brand."

The article notes: "As for the other brand on the up, meet Apple’s unlikeliest rival; Realme. ... Realme is a Chinese smartphone manufacturer that’s only a little over two years old. It’s part of BBK Electronics Corporation, which has a complicated history spawning brands like iQOO, and the better known OnePlus, Oppo and Vivo. Realme was created in a similar way to OnePlus, built as a separate brand from BBK and Oppo, but given access to Oppo’s IP, economies of scale for buying components, as well as its extensive factory lines. While OnePlus doesn’t featured in the top ten list of second-quarter shipments at all, and Oppo has taken a hit in terms of devices shipped, Realme appears to have flourished. But why?"

The article further notes: "“Realme has done well, growing in a relatively small base in key markets such as India, South East Asia and, more recently, with an expansion in Europe,” says Neil Shah, an analyst at Counterpoint. “Its low-cost and aggressive pricing, as well as its e-commerce-based go-to-market strategy has helped Realme drive growth in these markets in particular.”"

The article notes: "Realme makes interesting phones – made to take on the high end of the midrange, or the lower end of the high range – whatever you’d like to call it. The global shipments top spot previously held by LG, then Motorola (then combined with Lenovo), now belongs to Realme. This should be an interesting brand to watch as they grow – and you can bet SlashGear will keep an eye on them as they rocket upward."

The article notes: "The emerging new brand, which was founded just two years ago by Li, a former senior executive at smartphone maker Oppo, has already emerged as the world's No. 7 smartphone maker by shipments as of the first half of 2020, research company Counterpoint data showed, surpassing more established players like Sony and LG Electronics. For the Indian smartphone market, one of the biggest in the world, Realme ranked No. 4, with a roughly 12% market share for the first half of this year, according to research agency IDC. Fellow Chinese smartphone maker Xiaomi, which is famous for its cost-effective handsets, held the top spot in India, while Vivo ranked second and Samsung was third for the first half of this year, according to IDC."

The article notes: "Within nine quarters, Realme has shipped 50 million handsets around the world, with India as its biggest market, even larger than China. The target this year is to double last year’s target to 50 million units, a goal that’s “nearly complete” according to Xu. It’s now the world’s seventh biggest smartphone brand, trailing only after those that have been around for much longer — Samsung, Huawei, Xiaomi, Apple, Oppo and Vivo, according to a Q3 report from research firm Canalys."

The article notes: "However, for Realme, convincing users that they should shell out more for its device could prove to be a tough challenge to solve, and here’s why we think so. ... First, Realme will have to compete against the likes of Apple and Samsung which currently dominate the premium smartphone market. [More discussion.] ... Second, convincing users to pay the premium is easier said than done. ... Third, I would argue that if it wants to seriously compete in the premium segment, Realme needs to up its camera game. ... Fourth, the software game needs to improve as well, even though Realme has made strides in this area. ..."

The article notes: "Since its debut in the smartphone market, Realme has crossed a cumulative shipment of 100 million smartphones. It grew 135 percent year-on-year in the second quarter of 2021, according to analyst firm Counterpoint. The company is also the fourth amongst the top-five smartphone vendors in India. Its market share in India, however, declined five percent YoY in the third quarter, IDC reported."

The article notes: "This is a big step for the Shenzhen-based company, which reached 100 million smartphones sold in June, 37 months after its founding. It reached that threshold faster than rivals Xiaomi, at 41 months, Apple, at 44 months, and Huawei Technologies Co, at 62 months, according to a report from research firm Strategy Analytics."

The article notes: "realme has cracked the world’s top 6 smartphone brands in just three years, the fastest in the industry. It has made a strong mark in global markets with a TOP 5 spot in 21 markets as well as a rising momentum in 5G smartphone dominance. It was the fastest growing 5G Android smartphone brand globally in Q3 2021 with a yearly growth rate of 831%."

The article notes: "Realme’s rise has come in large part from riding on the success of Oppo, which has provided the company with manufacturing and space in its sales stores across India, said Nicole Peng, a Hong Kong-based analyst at Canalys. ... CK Lu, a Taipei-based analyst at Gartner, said Realme was well placed to succeed in its home market because there was a big demand for cheaper models and their main rival Xiaomi has been inconsistent in launching well-priced phones with new features."