Tricolor TV
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Tricolor TV (
According to the research of J'son and Partners Consulting, Tricolor TV leads
Broadcasting under the trademarks of Tricolor TV and Tricolor TV Siberia is carried out by the National Satellite Company, CJSC (NSC, Russian: Национальная спутниковая компания).
Direct-to-home satellites
The television service can be received from these DTH satellites:
- At 36º East, for the western territories of Russia, Eutelsat 36A (formerly Eutelsat W4) and Eutelsat 36B (formerly Eutelsat W7);
- At 56º East, for the eastern territories of Russia, Bonum 1 and Ekspress-AT1.
Company history
Founding and early growth (2005–2011)
Project idea is based on the fact that there is a significant disparity in terms of access to TV channels. In large cities with population over 500,000 at least 15 channels broadcast from the TV transmitter can be received almost everywhere. However, if you drive 20 km away from the transmitter, the picture is getting worse, within 30 km there are serious problems with reception and within 50 km range you can just forget about regular terrestrial TV. These are the numbers that frightened me. Over 50 million people in Russia have an opportunity to receive 5 or less TV channels, generally, with weak signal. Over 20 million people watch 1 channel, the second one's reception quality is too low.
— Dmitry Volobuev, first executive director of NSC.[5]
National Satellite Company, CJSC was founded at 2005 and registered the trademark. It began test broadcast via
For half a year, at May 2006 Tricolor TV was subscribed by 150 000 Russian householders.[8] Free-of-charge package was increased to 14 channels, including Tricolor TV's infochannel.[citation needed]
At February 2007, the number of subscribers was 500 thousand households.[9] 1 April 2007 Tricolor TV started broadcasting Channel One Russia and its sister channels: Telenyanya (now children's channel Carousel) and Dom Kino (Russian the house of cinema).
At May 2007 Tricolor TV introduced commercial pack of channels.[10] To this end, the satellite Eutelsat W4 was rented another transponder. The package includes 10 channels (later package Optimum). 10 December 2007 the company began broadcasting in Siberia from satellite Bonum-1.[11] 1 March 2008 Tricolor TV began commercial broadcasting. Technology partners of Tricolor TV Siberia became Russian Satellite Communications Company and Harmonic Inc.[citation needed]
At 2008, the number of Tricolor TV's subscribers exceeded 3 million.[12] The company has become a self-sustaining.[13] 17 January 2008 Tricolor TV signed a contract with STS channel and Domashny channel (Russian home channel).[14] At July 2009, the number of subscribers Tricolor TV reached 5 million households[15] and January 2010 – 6 million.[16]
At 2010, Tricolor TV started broadcasting new packages of channels: Super Optimum (a lot of channels in MPEG-4 format), Night Package (a package of erotic TV channels) and channel of
By the end of 2011, Tricolor TV has become one of the leading companies at the Russian TV market with a subscriber base of 9 million subscribers[18] and revenue 4.8 billion rubles.[19] By the end of March 2012 the number of subscribers Tricolor TV reached 10 million households, the total audience of the operator closer to 30 million people.
Cancelled merger of Tricolor TV and NTV Plus (2009–2010)
15 September 2009, it became known that
Change of strategy (2012–2014)
7 February 2012 Tricolor TV announced a radical change of strategy.
Sales of the service Tricolor TV Full HD began on 24 July. 4 September the company reported about 100 000 subscribers of the service. Promotion of the new product is accompanied with a federal advertising campaign more than 1 billion roubles.[22] 12 January 2013 the number of subscribers of Tricolor TV Full HD reached 1 million households.[23] The package was level up to 25 HD channels.
At 2013 and 2014, the provider continued to form premium packages. 1 June 2013 Tricolor TV launched Detsky package
1 October 2013 Tricolor TV introduced own production five-channel cinema package SuperKino HD
At July 2013 Tricolor TV leased transponder capacity on preparing for the launch of the telecommunications satellite
At the end of 2013, Tricolor TV's subscriber base exceeded fourteen million householders. 8 October 2014, the company announced fifteen million subscribers.[34]
9 April 2013, VTB Capital (the investment arm of
Tricolor TV’s UHDTV project (2013–2014)
27 June 2013 Tricolor TV became the first Russian provider, organized a public broadcasting in UHDTV 4K.[36] For direct satellite broadcasting UHDTV content Tricolor TV used 34 transponder of satellite Eutelsat 36A. For public broadcast Tricolor TV's partner – TV channel Russian Travel Guide (RTG) — filmed a special 19-minute 4K video about extreme sports in Russia. Signal was received with TV set LG 84LM960V. Partners of test broadcasting became Eutelsat Communications, Ericsson, Rohde & Schwarz DVS etc.
22 October 2014 Tricolor TV launched first Russian UHDTV 4K pilot channel.[4]
Сhanges in 2015
On 26 January 2015 instead of the packages "Optimum", "Super Optimum", "Maximum HD", "Maximum HD Siberia" and "Super Maximum HD" the main service "Edinyi" will become available for all subscribers of Tricolor TV. The "Edinyi" tariff will allow to view 28 HD- and over 153 SD-channels depending on the broadcasting format supported by the subscriber's equipment. This step is continuation of implementation of the operator's strategy on transfer to the new standard of modern[37]
On 2 March 2015 the operator's subscribers gain access to the premium HD-film channels of Tricolor TV's own production – "KinoPremium HD", "Semeynoye HD", "Ostrosujetnoye HD", "Nashe HD" – within the "Edinyi" package. And the price for the main service remains the same – 1200 Roubles per year.[38]
Financial information (2011–2014)
As of 8 October 2014 Tricolor TV is the leader of the Russian Pay TV market with a share of 29% of subscribers. In the satellite segment of the Russian market share of the provider is greater than 75%.[39] Tricolor TV is one of the three world's largest satellite providers, giving the number of subscribers only eldest American DTH-operator DirecTV.[40]
Beginning in 2011, Tricolor TV regularly releases about number of subscribers, revenues and average revenue per user (ARPU).
Year | Subscribers | Revenue | ARPU |
---|---|---|---|
2011 | 9 mln households | 4.8 bln ₽ | 629 ₽ |
2012 | 11.9 mln households | 6.3 bln ₽ | 726 ₽ |
2013 | 14.1 mln households | 8.1 bln ₽ | 805 ₽ |
2014 (3Q) | 15.2 mln households | not yet published | 950 ₽ |
References
- ^ ""Национальная спутниковая компания" переводит головной офис в Петербург". Official site of Administration of Saint-Petersburg. 3 December 2014.
- ^ ""Триколор ТВ" подключил 15-миллионного абонента и увеличил ARPU". Пресс-центр "Триколор ТВ". 10 August 2014. Retrieved 27 October 2014.
- ^ J'son and Partners (8 October 2014). "Исследование аудитории линейного HD-вещания в России по итогам 1 полугодия 2014 года". J'son and Partners Consulting. Retrieved 27 October 2014.
- ^ a b Игорь Королев (23 October 2014). "В России появился первый телеканал Ultra HD". CNews. Retrieved 27 October 2014.
- ^ "Не будет абонентской платы!". ТелеСпутник. 11 November 2005. Retrieved 24 September 2010.
- Коммерсантъ. Archivedfrom the original on 14 October 2012. Retrieved 6 August 2011.
- ^ ""Триколор ТВ" дарит телевидение будущего". Broadcasting.Телевидение и радиовещание. November 2005. Archived from the original on 11 May 2012. Retrieved 28 February 2011.
- Коммерсантъ. Archivedfrom the original on 14 October 2012. Retrieved 6 August 2011.
- ^ ""Триколор ТВ" смотрят полмиллиона российских семей". CNews. 7 February 2007. Archived from the original on 21 October 2013. Retrieved 6 August 2011. Alt URL
- ^ "Телекомпания "Триколор ТВ" начала передавать через спутник Eutelsat W4 пакет из десяти платных каналов". Финмаркет. 11 May 2007. Archived from the original on 13 March 2012. Retrieved 6 August 2011. Alt URL
- ^ "Спутниковый оператор "Триколор ТВ" приходит в Сибирь". ТелеСпутник. November 2007. Archived from the original on 10 May 2012. Retrieved 28 February 2011.
- ^ "Триколор ТВ проводит предновогоднюю акцию "Платные каналы – в подарок!"". ВсёТВ. 10 November 2008.
- ^ Анна Заварзина (15 February 2010). "Вячеслав Мордачев: "Триколор ТВ" - проект массовый, и мы никогда не будем ориентироваться на узкие сегменты аудитории". Broadcasting. Телевидение и радиовещание.
- ^ "Триколор. Подписаны договоры с телеканалами "СТС" и "Домашний"".
- РИА Новости. 8 July 2009. Archivedfrom the original on 4 March 2016. Retrieved 6 August 2011.
- ^ "Крупнейший российский спутниковый оператор "Триколор ТВ" зарегистрировал 6-миллионного абонента". Официальный сайт компании. 18 January 2010. Archived from the original on 17 January 2011. Retrieved 6 August 2011.
- Газета.Ru. Retrieved 14 February 2014.
Бизнес – 20 строк
- ^ ""Триколор ТВ" подвел итоги 2011 года". 10 January 2012.
- РИА Новости. 12 December 2011. Archived from the original on 10 January 2012. Alt URL
- РИА Новости. 18 September 2009. Archived from the originalon 3 June 2012. Retrieved 6 August 2011.
- ^ ""Триколор ТВ" радикально меняет политику". 7 February 2012.
- ^ ""Триколор ТВ" взялся за эфир". 8 November 2012. Archived from the original on 22 October 2014. Retrieved 27 October 2014.
- ^ ""Триколор ТВ" подключил к телевидению высокой четкости миллион абонентов". 16 January 2013.
- ^ ""Триколор ТВ" запускает Детское телевидение".
- ^ ""Триколор ТВ" запускает "Наш Футбол" в HD-качестве".
- ^ ""Триколор ТВ" запускает пакет музыкальных телеканалов".
- ^ ""Триколор ТВ" занялся производством премиальных киноканалов".
- ^ ""Триколор ТВ" подписал контракт с Disney". 25 December 2013.
- ^ ""Триколор ТВ" и Warner Bros. International Television Distribution договорились". 18 October 2013.
- ^ ""Триколор ТВ" заключил соглашение с Paramount Pictures". 4 April 2014.
- ^ Симакина Анастасия (2 October 2014). "AMEDIA TV договорилась с "Триколор ТВ"". TelecomDaily.
- ^ ""Триколор ТВ" приобрел спутниковые емкости для вещания в Сибири и на Дальнем Востоке России". 2 July 2013. Archived from the original on 22 October 2014. Retrieved 27 October 2014.
- ^ "Новые спутники "Экспресс-АТ1" и "Экспресс-АМ5" начали телевещание". 23 April 2014.
- ^ ""Триколор ТВ" подключил 15-миллионного абонента и увеличил ARPU". 8 October 2014.
- ^ Кодачигов, Валерий. (10 April 2013). "ВТБ подписался на "Триколор ТВ"". «Ведомости». Archived from the original on 18 May 2013. Retrieved 2 September 2014.
Технологии
- ^ Даниил Сидоров (28 June 2013). ""Триколор" продемонстрировал высокочеткое будущее". ComNews.
- ^ television.http://tricolor.tv/news/4752
- ^ "Новости | Официальный сайт Триколора".
- ^ "Рынок спутникового телевидения: грядут перемены?". Telecomza. 31 October 2013.
- ^ ""Триколор" вошел в ТОП-3 мировых операторов". Кабельщик. 8 August 2012.